You Are What You Read

When you woke up this morning, what did you notice?

The colour of your ceiling?

The time on your watch?

The darkness of the early morning?

The sound of your Volkswagen’s engine?

The smell of coffee in the office?

The taste of toast on your commute?

The texture of your smartphone’s screen or keyboard?

What did you notice in all of the above? The common thread amongst all of these activities is that your brain is either consciously or unconsciously ingesting information. This information inevitably promotes your actions throughout your day and hands you the results that you are currently achieving.

So when you think of ingesting information next time, have a serious think in regards to what you are consciously allowing to enter and percolate through to your subconscious mind. This concept, one which I had learnt from watching a video from Bob Proctor, has changed my life quite recently and has made a lot of things make sense around me.

Often you hear the phrase coined by Tony Robbins that “Readers are Leaders”. Based on often recited statistics, the average CEO reads between 4-5 books a month whilst the top paid CEO’s globally read on average over 60 books per year. It’s incredible to think that the average CEO will read up to 59 more books per year where the average American will read only one book a year.

But, hang on a second, isn’t it a little hard to get around without reading? Like, how do you learn about current affairs? Or how do you find out which restaurant is the best in town?

It’s not that we aren’t reading anymore, it’s just that we are reading different things. Instead of reading books that charm or enlighten us, we are now more interested in our Social Media feeds. This, unfortunately, is what harms us the most. See, what you are consciously digesting is occupying your mind a lot longer than you expect it to. Awareness of this, believe it or not, can dramatically change your modus operandi day in and day out. So when you consciously decide to read and hear about all the tears, fears, gripes and rants of Facebook and Snapchat; you have to ask yourself this single question:

Is this helping or harming?
Is what you reading helping you bridge the gap between where you are and where you want to be?

How about thinking of it this way… If you wanted to learn how to become a great leader, would you opt for New Idea? Or would you opt for a Martin Luther King Jr biography? If you wanted to become a professional basketball player and needed the right mindset, would you scour your Facebook feed or would you learn about Michael Jordan and his approach to Basketball?

Once you identify that your conscious mind slowly percolates through to your subconscious, and that your subconscious drives your actions; you can begin to understand the importance of commanding your thoughts and the information you ingest.

So where do you want to go in the next five years?

Do you have any long term goals which you are striving to achieve?

If so, does the information and the environment you are surrounded by help you achieve what you desire?

If it doesn’t, what are you reading?

Just remember, you are what you read.

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