Turn Google Ads Marketing Into A Growth Engine For Your SaaS Company

How to Turn Google Ads Marketing Into A Growth Engine For Your SaaS Company

As a SaaS company, you are always looking for ways to grow your business. One of the most effective ways to do this is through Google Ads marketing. By using Google Ads, you can reach a large audience of potential customers who are actively searching for the solutions you offer.  With the right targeting and bidding strategies, Google Ads can be a powerful growth engine for your SaaS business.

In this post, we will discuss:

  1. Best practices for setting up remarketing in AdWords/Google Ads
  2. 6 Google Ads trends to consider in your 2023 marketing strategy
  3. 6 proven ways to use paid search for SaaS marketing.

So let’s get started!

Best Practices for Setting up Remarketing in AdWords/Google Ads

Remarketing is a powerful tool that allows you to show ads to people who have already interacted with your website or app. This audience is more likely to convert since they have already shown an interest in your product.

Here are some best practices for setting up remarketing in AdWords/Google Ads:

  1. Set up conversion tracking: Before you can create a remarketing campaign, you need to set up conversion tracking. This will allow you to track how many people are taking the desired action on your website, such as filling out a form or making a purchase.
  2. Segment your audience: Segment your audience based on their behaviour on your website. For example, you can create an audience of people who added an item to their cart but did not complete the purchase.
  3. Create customised ads: Create ads that are tailored to your audience. For example, you can create an ad that shows the product the user was interested in or offers a discount to entice them to complete their purchase.
  4. Set a frequency cap: Set a limit on the number of times a user will see your ad. This will prevent them from feeling overwhelmed or annoyed by seeing the same ad repeatedly.

By following the best practices outlined in this article, you can set up remarketing campaigns that will help you increase conversions and boost your sales. With the right strategies in place, Google Ads marketing may just be the missing piece in your marketing strategy.


6 Google Ads Trends to Consider in Your 2023 Marketing Strategy

The digital landscape is constantly evolving, and it is important to stay up to date with the latest trends in Google Ads. As a SaaS company, you are looking for ways to drive growth. One of the most cost-effective and efficient strategies is leveraging the power of Google Ads in your marketing strategy.

Here are 6 Google Ads trends to consider for your 2023 marketing strategy:

  1. Automation: Google is investing heavily in automation, and it is becoming more important than ever to leverage automation tools to optimise your campaigns.
  2. Video ads: Video ads are becoming increasingly popular, and Google is making it easier than ever to create and run video ads.
  3. Local search: Local search is becoming more important, and Google is introducing new features such as Local Services Ads to help businesses connect with local customers.
  4. Voice search: Voice search is on the rise, and it is important to optimize your campaigns for voice search queries.
  5. AI-powered targeting: Google is using artificial intelligence to improve targeting, and it is important to take advantage of these tools to reach the right audience.
  6. Privacy: Privacy concerns are becoming more prominent, and it is important to ensure that your campaigns comply with privacy regulations such as GDPR and CCPA.

Google Ads is an incredibly powerful tool for SaaS companies, and by leveraging the latest trends such as automation, video ads, local search, voice search, AI-powered targeting and privacy regulations you can ensure that your campaigns are optimised to drive growth.

With a little bit of knowledge about Google Ads best practices and trends in 2023 marketing strategy you can create remarketing campaigns that will help boost sales and grow your business.

PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search

Paid search, or pay-per-click (PPC) advertising, is an effective form of digital marketing that allows you to reach customers who are actively searching for the solutions you offer. With the right targeting and bidding strategies, PPC can be a powerful growth engine for your SaaS business.

Here are 6 proven ways to use paid search for SaaS marketing:

  1. Target long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords. This makes them a great way to target your ideal audience.
  2. Use ad extensions: Enhance your ad’s visibility and relevance by adding ad extensions, which provide additional pieces of information such as a phone number or a link to a specific page on your website.
  3. Leverage audience targeting: Audience targeting allows you to target your ads to specific groups of people, such as people who have visited your website or app before.
  4. Create landing pages: Landing pages are dedicated pages on your website that are designed to capture leads. Creating a dedicated landing page for each of your ads can help improve your conversion rate.
  5. Test different ad formats: Google offers a variety of ad formats such as text, image, and video ads. Experiment with different ad formats to see which one performs best.
  6. Optimise for mobile: Mobile devices are becoming increasingly important, and it is important to optimise your campaigns for mobile. Make sure your ads look great on a variety of screen sizes.

PPC for SaaS marketing is a powerful tool that can help you reach the right customers and drive growth. By targeting long-tail keywords, using ad extensions, leveraging audience targeting, creating landing pages, testing different ad formats, and optimising for mobile devices, you can ensure your campaigns are optimised to maximise conversions and ROI.



Google Ads has the potential to be a game-changer for your SaaS business. By implementing the best practices for remarketing, considering the latest trends, and utilising proven paid search strategies, you can effectively reach your target audience and generate more leads. It’s important to stay informed about the latest trends and continuously optimise your campaigns to stay ahead of the competition.

With the right strategy and execution, you can turn Google Ads marketing into a powerful growth engine for your SaaS company. So, go ahead and explore the possibilities!


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