The internet is a huge platform and there is a massive potential customer base that you can connect with. One of the ways to expand your customer reach with your Electrician Marketing is to use Google Ads.
Google ads are paid advertisement. When an internet user “Google” for an electrician, your advertisement appears at the top of the search result.
Google ads provide customers a quick insight to your electrical business and services. Being in the top of search results catches your audiences’ eye, there is a huge chance that they will click on it and will contact you.
That being said, there are some tips and tricks you can follow to get the most out of Google ads and get maximum customers for your business.
Step 1: Specify A Location In Your Ad Campaign
When trying to get clients in trade, location matters a lot. Let’s say you are looking for an electrician for your home, you would most probably search for them within a 3-mile radius. More often than not, an electrician may be needed on an urgent basis. So, proximity is very important.
Be very specific with your campaign targeting and drill down to a very specific radius. Then, in your ad make sure to include keywords that relate to that specific location. Let’s say you live in Boston and want to target Beacon Hill residents in your ad. Then use keywords such as “electricians in Beacon Hill” or “Beacon Hill electricians”.
Step 2: Develop An Interactive Website
Building a website is one of the frequently used ways to turn leads into conversions. The website design must focus on driving visitors to get your services.
On your webpage display your contact details, the area you are based in, the value proposition, and an estimate form. In the background of your webpage, display a picture of an electrician in a work environment.
Though these tips may sound very basic, some business owners overlook these details while designing a website.
Remember, a lot of your potential customers would be searching for an electrician using a smartphone. So, make sure your website is responsive on a smartphone as well.
The website must revolve around:
- What do you have to offer?
- Where are you based?
- What do you want your visitors to do?
Step 3: Encourage Customers To Make A Phone Call To Your Electrical Business
Phone calls are essential because the majority of customers will contact you through this form of communication.
It’s also important because when a customer wants you to visit them at their home or workplace, they prefer talking to the person who would be paying a visit.
Moreover, it is easier to explain a problem to the electrician on call rather than through an email or a form.
So, how can this be achieved using Google Ads? Here are a few tricks that can help:
- Setup call extensions.
- Run call-only campaigns.
- Display your business contact number in your ad text and on your PPC landing page.
- On your PPC landing pages, use call-to-action such as “Call Now!”.
Step 4: Display Your Testimonials From Your Customers
This is a killer electrician marketing strategy. In fact, it works with every business on the planet.
When a customer calls an electrician to their home or workplace, they need to be 100% percent sure that they will not be scammed.
In fact, one of the biggest drawbacks of online transactions is that a lot of people have been scammed online.
This makes your customer’s reviews very important.
If your online page or account does not have enough reviews, don’t be hesitant to ask your happy customers for a review. Follow the tips below to get more customer reviews into your ad campaigns:
- Configure review extensions in your search ads.
- Request your customers to leave a review on platforms such as Facebook, Yelp, and Google.
- Display the reviews on the landing page of your Google Ads.
- On your website, make a separate section which only shows the reviews of your previous customers.
- Post a video or pictures showing your previous works.
5) Master Search Engine Marketing (SEM) For Electrician-Related Terms
It’s not every day that an electrician is needed at home or a workplace. Sometimes months pass before an electrician is needed at home or at work.
So, whenever someone searches for an electrician, you must be at page 1 of Google search results. There are three ways to dominate the Google search results:
Pay-Per Click Advertising
These ads work through auction based systems such as Bing Ads and Google AdWords.
The edge you get here is that you show up on the top position of page 1 of Google search results. Moreover, you can control the copy and landing page. This, we believe, is the ultimate for any electrician marketing their own business.
Google My Business
It’s a free listing platform. You can set up your business on Google My Business. The listings here can be optimised using descriptions with appropriate keywords and getting customer reviews.
Organic Website Listings
This is also a free method. You rank up by incorporating keywords, getting traffic via social media, and updating content on your site and your blog.
Step 7: Post Videos And Visuals Of The Electrical Work You Do
Lengthy paragraphs would only bore out your customers and they would most likely move away from your website. To grab your customer’s attention, post videos and visuals on your Google Ad, website, and social media pages.
You can start off by posting a video that explains what you are offering or why it is such an important task.
To get more audience, post videos on YouTube and some info graphics on your social media pages.
Step 8: Include Your Competing Electrical Companies In Your Ad
In any business, it is important to stay ahead of your competitors. So here’s a little trick to do this when competing online with your electrician marketing strategy.
A customer will search for a particular company, which was referred to him by his colleague or the one which is quite famous in the area. Now you have a window to show your company ahead of them by bidding on competitor keywords. Create campaigns and target their company names and try to be specific to what they are offering.
This way you can beat them in the SERPs, get calls for cheap CPC’s and customers looking for some other company would end up on your Ad, website or social media account.
Here’s The Bottom Line
Google Ads is a platform used by thousands. No doubt there are hundreds of potential customers but so are competitors. You are surely a very skilled electrician but to connect to customers online you need to improve your electrician marketing game.
The tips discussed above are sure to give you an edge over your competitors and help you grow your business. If you’d like to explore your options in discussing your electrical business, contact us today and request an obligation free quote from us.