If your plumbing services are looking for a perfect marketing tool to help you promote your business effectively, Facebook Ads is the best fit for you. You may doubt the idea of solely relying on Facebook for your business’s online presence and reach, especially when you own or run plumbing services. However, this platform has proven to work effectively and efficiently with the proper usage and utilization! It’s why in this article, you will witness secrets on how to succeed with Facebook Advertising for plumbers like you.

Why Facebook Ads?

With a whopping 2.74 billion active monthly users, Facebook has become a massive part of businesses all around the globe. Entrepreneurs see it as a simple social media platform to deal with their customers and market their products and services and a vast marketplace! If you still only see Facebook as a place to complain about politics, share memorable family events and random personal thoughts, then your plumbing company is indeed missing out!

Facebook Ads present a way for companies to get in front of thousands of potential and existing customers. You may have different company goals, such as getting more website conversions, gaining sales from people in your area, targeting a different niche market, or simply gaining more likes and followers. Facebook Ads can undoubtedly help you out with these things! It is how you gain and retain clients and build reputation and customer trust.

Start your success with Facebook Ads.

The most prominent social media on the entire planet will serve you abundantly! If you plan to target any niche, segment, group of people, or place, name it, Facebook has it! But what’s more exceptional than using Facebook itself in the form of advertisement to earn more?

Come to think of it, Facebook, as the world’s most used social media app, was utilized to serve as a powerful tool for your business to succeed. If indeed you get the point, without further a due, below is how it will happen!

Here are reasons why Facebook Ads for plumbers;

Generate target leads

Reach ideal prospects with the Facebook Lead Form Ad. In this kind of action, you narrow your prospects from not so interested to individuals who are really looking for your services. That is how lead generation works. You let onliners fill up forms until you generate leads among them. And until you pick the perfect customer who you can relay your promotional and business offerings.

Another good thing about this form, once people click on your lead ad, a form will pop out to input their personal and professional information without needing to leave the platform. Hassle-free! Your plumbing services can promote directly to interested prospects through Facebooks Ads.

Generate more website leads

The Website Visitors ad lets you promote a specific URL right directly from your Facebook Page. If you want to increase traffic to your website, the Website Visitors ad will reach people who will click on the link and can help raise awareness of a specific web page.

So aside from having an online presence on Facebook, you can effectively monitor the results of this ad by simply navigating to the Ad Center in the left-hand menu and choose All Ads. However, do monitor the results carefully for more incredible conversion of customers.

Convert traffic to sales

You have to install Facebook Pixel, an analytics tool that allows you to measure the effectiveness of your advertising. This software understands the actions people take on your website.

You can use the pixel to:

Ads are shown to the right people. Through click from the customers, you will know persons who are interested in plumbing services. You may track persons who have clicked on your website or pages and directly approach them if they are hesitant to avail of your service.
Generate more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
Better analysis of your ads. You should know the impact of your ads by measuring what happens when people view them.

Generate more page likes

A plumbing company on an online platform? Mostly, you won’t gain enough attention to your page. You probably have less than a thousand likes and followers. That is understandable since your business shouldn’t solely focus and get them. However, Facebook Ads for Plumbers and their business are essential. This is to make your business well-known to people and boost your other ad campaigns. With proper calls to action on your ads, it would be easier to grow your community and following.

A helping hand for all your needs!

If you think that using these ads is too technical or do not have enough time to manage them, our experts are always ready to help you! Contact us today. Owendenny is your one-stop platform for strategic and practical marketing solutions.

There are so many wedding businesses out there. And to stand out from the crowd, you need to do something…different. When you say different, it has to be your ways on how to expand your wedding business leads.

For that to become reality, you need great offers, and – if you’re eager to see your cash register ring – you need them now!

In this article, we’re offering a no-nonsense guide showing you how to generate wedding business leads using Facebook ads in less than 10 minutes.

We’ll walk through creating an irresistible offer, setting up conversion tracking with Facebook, targeting your audience with laser precision, and finally testing what works best so that you can produce amazing results in just minutes.

1 – Define Your Target Customer: The Bride-To-Be

Look. You’re in the wedding business, *almost* all of your marketing is focused on the Bride-to-be!

It’s no secret you’ll want to market your business in a way that appeals to the Bride-to-be.

Not all of your marketing will revolve around this entity, but it is one with which you should start from the get-go!

Once you define the kind of bride your business services (NOTE: there’s more than ‘one’), her interests, desires, pain points and – most importantly – what’s keeping her up at night, you can begin in meticulously crafting your irresistible offer.

2 – Develop Your Irresistible Offer

You know what it’s like, it’s really hard to get your client’s attention in the wedding business. The competition in the market is stiff and some of your prospects simply have no idea how much value you can add to their special day.

So how can you attract your dream clientele and grow your wedding business leads?

The answer lies in developing an irresistible offer to which they can’t say no to. This will help you generate interest from potential customers and also helps in converting them into paying ones.

An irresistible offer would help them see that there are still some people who care about what they want and not just about making money out of them. It will also give them a reason to believe that you are the best option for their dreamy wedding!

Create an irresistible offer that will convince your bride-to-be why she should choose you over your competition. You must be able to show her how much value she’ll be getting by working with you as well as make sure she understands the importance of taking action on it before someone else does!

3 – Map Out Your Customer Journey

Find your customers’ journey by mapping out the typical interactions that take place with a specific product, service, or business.

This can be done in a list format or as an infographic because there are so many possibilities!

For this instance, the bride-to-be will first come into contact with your business from your Facebook Ad campaign. They’ll then go to a landing page with your offer, and then they’ll go through your website’s sales process to complete the actions.

4 – Track Your Conversions Using Facebook Events Manager

Facebook events tool allows you to track your conversions using event tracking.

This helps you monitor how many people visit your website from a Facebook ad and then proceed to make a purchase.

Key Point: Make sure you keep note of the conversion you’re choosing to track.

Are they leads, purchases, scheduled meetings?

Determine your website’s measures of success to set up your campaigns accordingly.

5 – Choose the right type of ad(s) to promote your wedding business (text, video, carousel)

With so many different types of ads, it can be hard to figure out what type is right for you. There is no right or wrong, so here are 3 ideas for your first campaign.

Idea #1 – Test between video, photo and graphic creatives

Idea #2 – Test between long-form and short-form copy

Idea #3 – Test two (or more) marketing angles

6 – Write Your Ads & Develop Your Creatives With A Compelling Offer and Call-To-Action

It’s time to get busy writing. Lock yourself away, focus on what will get your target market to pay attention, and write your little heart out.

There’s no right or wrong way to write copy, but there are better ways to do it.

Here are 3 websites that will do wonders for your copywriting and general advertising performance:

Swiped.co – Find winning ads from all sorts of niches and verticals for inspiration.
Copyblogger – Learn, study and home in on the art of Copywriting
The Gary Halbert Letter – If you’re a real OG, you’ll know exactly what’s up with ‘The Prince Of Print’. For priceless direct marketing lessons, look no further than the newsletters on the website. Ignore this resource at your peril.

7 – Define Your Campaign Budget

Facebook Ads Manager makes it super easy to set budgets for your campaigns. The interface is very user-friendly, which makes it easy to set up your campaigns and analyse their effectiveness.

Your budget should be tied to the amount of traffic you can realistically expect.

At Owendenny Digital, we recommend clients start by spending no less than $20 per day to see meaningful results in a reasonable time.

8 – Setup Your Ads Using Facebook Ads Manager

You can easily set up your ads using Facebook Ads Manager. It is a simple process that doesn’t require any coding knowledge or graphic design skills.

Facebook has a whole lot of resources on how to do this, so we won’t go into that too much here. Click this link to learn how to set up your first campaign here.

9 – Optimise Your Ads By Testing Different Images, Headlines, Copy, and Calls-To-Action

Optimisation? It’s neither a moral obligation nor some easy task, but it can make the difference between low performance and massive success.

Advertising is a tough art, but if you’re just starting it may seem impossible.

You might have gotten the creative juices flowing but are still unsure of how to put them into practice and see success.

However, don’t lose faith yet! There’s a whole lot more as far as your ads go that can be done manually; by only testing.

10 – Get them saying “I Do!”: Make Those Sales Happen

If you’ve gotten to this point, great, and if you’ve gotten to step 10 – it’s likely you’re generating leads.

At this stage, it’s time for you to jump on the phones and start your sales process.

However, be careful about not overdoing this step.

It’s important to make sure that you’re generating leads first and foremost!

And while sales are a great way of doing so – it requires more work on your part (and the client).

You’ll need things like contracts ready for signing before they can get their hands or eyes.

Summary

If you’re like most wedding-related business owners, then there’s a good chance that the majority of your revenue comes from word-of-mouth referrals.

However, this is not always enough to keep things running smoothly. Hence, you absolutely need the right guide in getting wedding business leads!

That’s why it’s important to address your lead generation strategy right away so you can grow without having to worry about how to find more clients on your own.

With Facebook Ads, the opportunity is simply there for the taking.

If you’d like to explore how Facebook Advertising can help your wedding business, feel free to get in touch with me (dean.denny@owendenny.com) and let’s see if we can help you take your business to the next level today!

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Facebook Ads for Plumbers: How to Succeed with It