Enter the battle for your prospect’s attention, and arm yourself with the most effective weapons in your marketing arsenal.
Our Marketing Strategy Agency Services help you win by arming you with a direct-response-focused approach to engage your prospects and drive them to take action.
It’s criminal.
Too often, businesses focus on branding and Awareness campaigns.
“Stay in peoples’ faces, they say….
Well, without taking the time to develop a real strategy for driving leads and generating revenue – you are going to fall short.
At Owendenny Digital, we know Marketing Strategy should be the focus of any organization looking to grow its business. We base our Marketing Strategy Services on Direct-Response principles proven to work time and again.
With our help, you can create a winning strategy that will engage your prospects and compel them to act. We can also help you holistically implement that strategy throughout your business with our ‘Fractional CMO’ services.
Led by human nature.
Inspired by the world’s greatest direct-response campaigns.
Executed through world-class digital advertising.
Our Digital Marketing Strategy services will help you leap ahead of your competition and dominate your markets.
With our help, you can create a winning strategy that will engage your prospects and compel them to act.
From defining your objectives, developing your plan, identifying the desires of your target market, our marketing strategy development processes will get you results.
We’ll also make sure your strategy is aligned with your sales process so you can close more deals and grow your business.
That way, you can focus on what you’re good at – building wicked products and delighting your customers.
We’re not interested in wasting your time with branding and awareness campaigns that don’t generate leads and revenue.
We use long-term trends and sustainable tactical marketing warfare to build a strategy that’ll leave your competitors dead.
Based on the fundamentals of Direct-Response Marketers like Dan Kennedy and Marketing Heroes like Jack Trout & Al Ries, you’re sure to hit a home run when you execute our plan with us.
Direct-response marketing is all about getting an immediate reaction from your prospect.
Whether it’s a phone call, an email, or a sale, we want to see a response that tells us our efforts are working.
That’s why we use a variety of online measurement tools like Google Analytics, Facebook Insights and Hotjar to track leads, traffic and sales so that we can constantly tweak and improve our plans.
Once you’ve got a strategy that works, we’ll help you make it happen with our expert team of ‘Fractional CMOs’.
With our help, you can focus on what you’re good at – building products and delighting customers – while we take care of driving leads and generating revenue for your business.
We might be a digital marketing agency based in Australia, but our approach is global.
That’s why we’ve cherry-picked the best ideas from the direct-response world and combined them with an Australian charm and wit that will leave you wanting more.
We’ve helped our clients achieve some incredible results, including:
– A 5.3x return on ad spend for an Australian Yoga Label
– A 8.1x increase in leads for a Camping Getaways Business
– Transformed A New Zealand Mortgage Brokers Information Product From Money Pit To Cash Machine By Reducing Their CPL by 16% While Increasing Their Volume By 48%, Increased Their ROAS by 41%, and Increased Their Online Revenue By 121%
We understand that every business is different, which is why we tailor our marketing strategy services to your specific needs.
Whether you’re a small business looking to take your first steps in the online world or a large enterprise wanting to take your digital marketing to the next level, we can help.
We believe in being upfront and honest with our pricing. That’s why we offer an affordable, flat-rate price that won’t break the bank.
Plus, there are no hidden costs or long-term contracts. You can cancel at any time.
Let’s face it: Generating leads and converting customers ain’t what it used to be.
It’s tougher than ever to cut through the noise and get potential customers to take notice of your product.
Sounds daunting? It doesn’t have to be.
We’re not a team of copywriters – we’re a team of specialists generating incredible leads and sales for some of the world’s leading companies.
We combine leading-edge psychology with years of digital advertising experience to create campaigns that resonate, drive traffic to your site, and convert browsers into buyers.
So if you’re looking for a marketing strategy agency that can help you unlock explosive growth, you’ve come to the right place!
You’re not getting a service.
No.
You’re getting a world-class growth team – for a fraction of the cost of an in-house CMO!
You could call it ‘TaaS’…
Talent-as-a-Service…
(Neat, huh?)
As your marketing journey begins with us, you’ll get slack access to your curated growth pod optimized for your unicorn-esque success.
In your growth pod, you’ll have all the strategic and tactical team members needed for your success at your fingertips.
Each pod is led by our Chief Marketing Officer, and is curated with the Digital Strategists, Copywriters, Designers, and Product-Specialists essential in unlocking new levels of growth for your business.
In an industry where everything is always changing, we’re committed to evolving with it, and more importantly – ahead of it.
Our team is forever exploring every nook and cranny of the universe to find the best strategies, knowledge, and tactics to give you (and ourselves, obviously) the edge in your market.
You need a growth partner that’s always learning, testing, and pushing the envelope.
You need Owendenny Digital. Now.
We have worked with Dean and Josh for a number of years on a variety of different projects for numerous businesses that we have owned and ran.
I could not speak highly enough about the level of service and relationships that the guys work to create with us, it is exceptional.
When we run AdWords and various marketing campaigns the guys are extremely hands-on and regularly check in with us to see how things are going, whilst fine-tuning and optimizing the campaigns in the background to deliver the best results for us.
We look forward to another year of success working with you guys!
We have the experience, team, and resources to take your business to the next level.
Request a proposal today and let’s get started!
We know you’re wondering what our services are like.
But don’t worry, we won’t leave you hanging.
We create human nature-driven campaigns designed to captivate, seduce and delight your customers.
Our Marketing Plans aren't 'fluff'. They're 100% ROI Focused We're obsessively data-driven, so all our marketing plans are driven by revenue from the start.
Get up close and personal with our marketing strategists.
In one of our Marketing Strategy Workshops, you'll get the deep-dive you need to create a customer avatar that's irresistible, understand your market inside out, and learn how to find and convert more leads.
We want to know everything about your customer - so we can find more of them.
In this service, we help you develop a customer avatar that's based on real data - not assumptions.
Know thy enemy (and thyself).
In this service, we arm you with the intel you need to know your competitors (and yourself) inside out.
You need a Chief Marketing Officer, but you're not ready to commit.
Our Fractional CMO Services are perfect for fast-growing businesses that need high-level marketing advice and guidance, without the full-time commitment.
The foundation of our marketing agency is Direct-Response Advertising. In this service, we help you create campaigns that generate leads, free trials, demos, and paying customers.
We're not just talkers - we're doers.
That's why our team of creatives are some of the best in the business.
In this service, we help you develop high-converting creative that's based on proven psychological principles.
You need to be in the right place, at the right time, with the right message.
In this service, we help you plan and execute a media strategy that's impossible to ignore.
To begin with, we need to get to know you.
What are your business goals?
What’s your budget?
What’s your timeline?
He took action, knocked on doors and made a living helping Small Businesses (SME’s) and eCommerce brands grow online.
In his first year of Business, his approach had enabled his first handful of clients inspiring results.
He transformed (4X) a gift business into a scaling (and hyper profitable) subscription business.
He catapulted a Yoga Brand from $15K a month through to $120K per month.
He developed the ‘Big Idea’, and ran the digital advertising to enable a world-first crystal-infused soft-drink to go from $0 through to $53K per month in less than 6 months.
Things were on the way up.
And – to top it all off – he did his first international keynote. At Dojo Bali, he spoke about the nexus of direct-response and digital marketing.
Something he would later be known for.
After we’ve had a chance to get to know you, it’s time to roll up our sleeves and get to work.
In our Discovery Workshop, we’ll take a deep-dive into your business, your market, and your customer avatar.
We’ll also start mapping out a high-level plan for your campaign.
Like a lot of Entrepreneurs/Marketers (here’s a damaging admission if you’ve ever seen one), we’re excellent at growing businesses.
We’re simply not the best at managing people.
And through this experience, the business changed shape from one built around freedom to impact.
In 2019, we got our first taste of the SAAS Business Model.
And oh boy – we’ve loved drinking the nectar of T2D3 Growth ever since.
But, as Gary Halbert says, ‘The Street Learns Best’.
As we scaled, the transition from serving SME to SAAS and Enterprises revealed to us we needed to work better with Marketing Managers.
To begin with, it was tough.
“Tough Times Never Last. Tough People Do.” – Robert Schuller
Luckily, we were tough (and we grew so much in that year). But, what happened in the next two years we never saw coming.
Now it’s time to take everything we’ve learned and develop a detailed marketing strategy.
This is where we put our heads together and figure out the smartest way to achieve your goals.
That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.
But, the fact we made it out the other end alive yet scattered, told us something about how we do things.
We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.
We don’t give up . And we know how to hustle.
When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.
But, as they say, what doesn’t kill you only makes you stronger.
Through the power of our intentions, our ship kept sailing in the right direction.
We not only survived.
We came out stronger, with systems and processes.
Designed for hell, or high water.
Next, it’s time to create some high-converting creative.
We’ll work with you to develop creative that’s based on proven psychological principles and targets your customer avatar.
We’ve assembled a team to help Founders, Marketing Managers, and Business owners (like you) grow their companies on their terms.
We’re focused on building an Agency that will last for generations and make a lasting impact on the world.
This is our why.
And this is what drives us to be the best Direct-Response Advertising Agency in the world.
Now it’s time to put your media plan into action.
We’ll help you select the right channels and craft a message that’s impossible to ignore.
That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.
But, the fact we made it out the other end alive yet scattered, told us something about how we do things.
We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.
We don’t give up . And we know how to hustle.
When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.
But, as they say, what doesn’t kill you only makes you stronger.
Through the power of our intentions, our ship kept sailing in the right direction.
We not only survived.
We came out stronger, with systems and processes.
Designed for hell, or high water.
Finally, it’s time to roll out the campaign and track the results.
We’ll help you set up tracking and analysis so you can see how well your campaign is performing.
We’ve assembled a team to help Founders, Marketing Managers, and Business owners (like you) grow their companies on their terms.
We’re focused on building an Agency that will last for generations and make a lasting impact on the world.
This is our why.
And this is what drives us to be the best Direct-Response Advertising Agency in the world.
Once your campaign is up and running, we’ll provide regular reporting and analysis.
This will help you see what’s working and what’s not so you can adjust your strategy on the fly.
That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.
But, the fact we made it out the other end alive yet scattered, told us something about how we do things.
We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.
We don’t give up . And we know how to hustle.
When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.
But, as they say, what doesn’t kill you only makes you stronger.
Through the power of our intentions, our ship kept sailing in the right direction.
We not only survived.
We came out stronger, with systems and processes.
Designed for hell, or high water.
After your campaign is complete, we’ll take a step back and review the results.
Based on what we’ve learned, we’ll help you refine your strategy for even better results next time around.
We’ve assembled a team to help Founders, Marketing Managers, and Business owners (like you) grow their companies on their terms.
We’re focused on building an Agency that will last for generations and make a lasting impact on the world.
This is our why.
And this is what drives us to be the best Direct-Response Advertising Agency in the world.
Callum ThompsonTrustindex verifies that the original source of the review is Google. I have had the honour of working with Dean. From the very beginning, this man leads with pure passion and purpose. His deep understanding of his own compelling why is genuinely inspiring. He was able to take both myself and my company from confusion to clarity in an astonishingly short amount of time. It’s not only his extensive knowledge of the industry; it’s his ability to truly understand me — my position, my challenges, and my vision — and unpack it all with such insight and care. Dean is a visionary. A leader. Someone who consistently lives by example. He has inspired and empowered me in a way I haven’t felt in a very long time. Dean, you are a great man who leads with an innate passion to provide value and promote greatness everywhere you go. Thank you for everything you have done for me. Kind regards, CT Matthew DefinaTrustindex verifies that the original source of the review is Google. If you want to scale your business then I recommend speaking to Dean. Dean is a professional and provides amazing customer service. Matthew DefinaTrustindex verifies that the original source of the review is Google. Dean is an excellent operator and very knowledgeable in his industry. He not only gives great advise on your business but generally cares about your success! Penelope LesicTrustindex verifies that the original source of the review is Google. I recently had the opportunity to sit down with Dean, and it turned out to be one of the most valuable business conversations I’ve ever experienced. What really impressed me wasn’t just his depth of knowledge in marketing and sales, but his genuine passion for helping people achieve real results. Dean didn’t just talk in theory - he made everything practical, breaking things down into clear, actionable steps I could start implementing right away. He was refreshingly honest, cutting through the fluff and highlighting exactly where my offer and pitch were falling short - and more importantly, how to fix them. His insights came from real-world experience, shared with generosity, clarity, and a no-nonsense approach that I truly appreciated. I walked away with more confidence, sharper focus, and a whole new perspective on how to approach my business moving forward. If you want someone who tells it like it is, challenges your thinking, and equips you with strategies that actually work - Dean is the real deal. This wasn’t just a chat; it was a game-changing mentoring session. Thank you, Dean - this experience has genuinely elevated the way I approach my business and mindset. Warren HillTrustindex verifies that the original source of the review is Google. Speaking with Dean was incredibly valuable and gave me a fresh perspective on breaking into new markets and scaling locally. He completely switched up my GTM approach with insights on winning in new markets. Dean’s super direct, incredibly knowledgeable, and I was genuinely blown away by his suggestions. Anand TKTrustindex verifies that the original source of the review is Google. I had the privilege of spending time with Dean and honestly, it’s been one of the most valuable business conversations I’ve ever had. What stood out to me was not just his deep knowledge of marketing and sales, but the way he genuinely cares about helping people succeed. Dean didn’t just throw theory at me, he broke things down into practical steps I can actually implement right away. He was brutally honest in the best way, pointing out exactly where I was going wrong with my offer and pitch, and showing me how to fix it so that my business can actually grow. He shared insights that only come from years of hard-earned experience, and he did it with generosity, clarity, and a refreshing directness. I walked away with more confidence in my process, and honestly, a shift in the way I think about business and life. If you’re looking for someone who won’t just sugar-coat things but will challenge you, guide you, and give you golden nuggets you can apply immediately, Dean is the person to talk to. This was not just helpful, it was transformative. Thank you, Dean. I can easily say this has been one of the best mentoring conversations I’ve had in my business journey. Natasha SquireTrustindex verifies that the original source of the review is Google. Wow!!! Dean is an absolute superstar!! I asked Dean to help me set up a Linkedin company page, which he did in 20 seconds (literally), but then he ended up solving problems I didn't even know that I had!! I am now looking forward to working more with Dean to help me with my digital footprint, and marketing my growing company!! Dean and his company are honestly an invaluable asset to any company, highly intelligent, and such a nice guy!! I can't thank him enough 🙏😊 Matt HallTrustindex verifies that the original source of the review is Google. Dean is a master storyteller, overflowing with passion and infectious enthusiasm for his craft. From the moment you meet him, his "why" is crystal clear. After 30 years in sales, I thought I’d seen it all… but in just one hour, Dean completely challenged and flipped my ideas, biases, and assumptions. His out-of-the-box thinking and fresh, fearless approach to disrupting the status quo is both inspiring and highly effective. If you want a pitch and strategy that cuts through, connects, and converts, I highly recommend partnering with Owendenny to design and execute it. Craig EvansTrustindex verifies that the original source of the review is Google. I have been working with Dean for the last 2 months and cannot recommend him highly enough. He is very passionate about his work and generates an enthusiasm that is both refreshing and contagious as well as helping our website to become much more efficient.Google rating score: 4.8 of 5, based on 22 reviewsVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Are you ready to take your business to the next level?
If you’re looking for more leads, more customers, and more revenue, then you need to sign up for our Free ‘DR’ Masterclass.
In this free class, you’ll learn the fundamentals of ‘DR’ Marketing, Advertising, and Copywriting plus how to use them to grow your business.
You’ll also get access to our Business Growth Blueprint – a step-by-step guide that will show you exactly how to take your business from 0 to $1M in revenue.
Sign up now and start your Direct-Response Marketing education today!
If you’ve made it this far down the page – congratulations, you’re the kind of person we wanna work with..
We work with excellent leaders who understand; what we do, recognize the synergy we must build to succeed, and have access to the tools and resources necessary for us to do our best work.
To determine whether this is you, old sport, hit “Run My Growth Diagnostic Now” and follow the steps.
Once completed, Dean (aka the Director Boss Guy) will be in contact with you to support your next steps.
Business and Marketing Leader, I applaud you for making it to this point on our landing page.
Now, I know it’s tough figuring out ‘who’s who in the zoo’, especially when there are no ‘guarantees’ in life.
Look.
Studying Direct-Response Advertising and building this Marketing Agency has been my life’s work.
We’re no flash-in-the-pan agency.
Like a lot of you, I’ve put every single thing and resource I possibly could to achieve the success we’ve had to date.
And it’s through these hard times, lessons, and the battle-tested principles I’ve executed to achieve marketing success, I stand behind this bolder-than-believable guarantee.
If working with us doesn’t enable you to achieve the level of growth targets your growth plan demands of us, we’ll work until we reach your goals – FOR FREE.
Why?
Complete a growth diagnostic and book a call with me – and I’ll explain myself there.
At Owendenny, we guarantee growth. All you need to do is guarantee your best self shows up to every moment you spend with us.
Sounds fair enough?
To your success,
Dean Denny
Director, Owendenny Digital
P.S. I still can’t believe you’re reading. If you’re a real Direct-Response cat, I know you’ve been waiting for this very moment. There are no discounts embedded in this P.S. clause, no bonuses, no time-sensitive offers (what a letdown, huh!). But, seriously – let’s talk. Hit “Run My Growth Diagnostic”, book a call, and let’s build a remarkable business together.
We are a digital marketing agency focused first on user messaging – the frequently ignored factor that multiplies success across channels. Get in touch to increase your ROAS and lower your CPA/CPL.