There are so many wedding businesses out there. And to stand out from the crowd, you need to do something…different. When you say different, it has to be your ways on how to expand your wedding business leads.
For that to become reality, you need great offers, and – if you’re eager to see your cash register ring – you need them now!
In this article, we’re offering a no-nonsense guide showing you how to generate wedding business leads using Facebook ads in less than 10 minutes.
We’ll walk through creating an irresistible offer, setting up conversion tracking with Facebook, targeting your audience with laser precision, and finally testing what works best so that you can produce amazing results in just minutes.
1 – Define Your Target Customer: The Bride-To-Be
Look. You’re in the wedding business, *almost* all of your marketing is focused on the Bride-to-be!
It’s no secret you’ll want to market your business in a way that appeals to the Bride-to-be.
Not all of your marketing will revolve around this entity, but it is one with which you should start from the get-go!
Once you define the kind of bride your business services (NOTE: there’s more than ‘one’), her interests, desires, pain points and – most importantly – what’s keeping her up at night, you can begin in meticulously crafting your irresistible offer.
2 – Develop Your Irresistible Offer
You know what it’s like, it’s really hard to get your client’s attention in the wedding business. The competition in the market is stiff and some of your prospects simply have no idea how much value you can add to their special day.
So how can you attract your dream clientele and grow your wedding business leads?
The answer lies in developing an irresistible offer to which they can’t say no to. This will help you generate interest from potential customers and also helps in converting them into paying ones.
An irresistible offer would help them see that there are still some people who care about what they want and not just about making money out of them. It will also give them a reason to believe that you are the best option for their dreamy wedding!
Create an irresistible offer that will convince your bride-to-be why she should choose you over your competition. You must be able to show her how much value she’ll be getting by working with you as well as make sure she understands the importance of taking action on it before someone else does!
3 – Map Out Your Customer Journey
Find your customers’ journey by mapping out the typical interactions that take place with a specific product, service, or business.
This can be done in a list format or as an infographic because there are so many possibilities!
For this instance, the bride-to-be will first come into contact with your business from your Facebook Ad campaign. They’ll then go to a landing page with your offer, and then they’ll go through your website’s sales process to complete the actions.
4 – Track Your Conversions Using Facebook Events Manager
Facebook events tool allows you to track your conversions using event tracking.
This helps you monitor how many people visit your website from a Facebook ad and then proceed to make a purchase.
Key Point: Make sure you keep note of the conversion you’re choosing to track.
Are they leads, purchases, scheduled meetings?
Determine your website’s measures of success to set up your campaigns accordingly.
5 – Choose the right type of ad(s) to promote your wedding business (text, video, carousel)
With so many different types of ads, it can be hard to figure out what type is right for you. There is no right or wrong, so here are 3 ideas for your first campaign.
Idea #1 – Test between video, photo and graphic creatives
Idea #2 – Test between long-form and short-form copy
Idea #3 – Test two (or more) marketing angles
6 – Write Your Ads & Develop Your Creatives With A Compelling Offer and Call-To-Action
It’s time to get busy writing. Lock yourself away, focus on what will get your target market to pay attention, and write your little heart out.
There’s no right or wrong way to write copy, but there are better ways to do it.
Here are 3 websites that will do wonders for your copywriting and general advertising performance:
- Swiped.co – Find winning ads from all sorts of niches and verticals for inspiration.
- Copyblogger – Learn, study and home in on the art of Copywriting
- The Gary Halbert Letter – If you’re a real OG, you’ll know exactly what’s up with ‘The Prince Of Print’. For priceless direct marketing lessons, look no further than the newsletters on the website. Ignore this resource at your peril.
7 – Define Your Campaign Budget
Facebook Ads Manager makes it super easy to set budgets for your campaigns. The interface is very user-friendly, which makes it easy to set up your campaigns and analyse their effectiveness.
Your budget should be tied to the amount of traffic you can realistically expect.
At Owendenny Digital, we recommend clients start by spending no less than $20 per day to see meaningful results in a reasonable time.
8 – Setup Your Ads Using Facebook Ads Manager
You can easily set up your ads using Facebook Ads Manager. It is a simple process that doesn’t require any coding knowledge or graphic design skills.
Facebook has a whole lot of resources on how to do this, so we won’t go into that too much here. Click this link to learn how to set up your first campaign here.
9 – Optimise Your Ads By Testing Different Images, Headlines, Copy, and Calls-To-Action
Optimisation? It’s neither a moral obligation nor some easy task, but it can make the difference between low performance and massive success.
Advertising is a tough art, but if you’re just starting it may seem impossible.
You might have gotten the creative juices flowing but are still unsure of how to put them into practice and see success.
However, don’t lose faith yet! There’s a whole lot more as far as your ads go that can be done manually; by only testing.
10 – Get them saying “I Do!”: Make Those Sales Happen
If you’ve gotten to this point, great, and if you’ve gotten to step 10 – it’s likely you’re generating leads.
At this stage, it’s time for you to jump on the phones and start your sales process.
However, be careful about not overdoing this step.
It’s important to make sure that you’re generating leads first and foremost!
And while sales are a great way of doing so – it requires more work on your part (and the client).
You’ll need things like contracts ready for signing before they can get their hands or eyes.
Summary
If you’re like most wedding-related business owners, then there’s a good chance that the majority of your revenue comes from word-of-mouth referrals.
However, this is not always enough to keep things running smoothly. Hence, you absolutely need the right guide in getting wedding business leads!
That’s why it’s important to address your lead generation strategy right away so you can grow without having to worry about how to find more clients on your own.
With Facebook Ads, the opportunity is simply there for the taking.
If you’d like to explore how Facebook Advertising can help your wedding business, feel free to get in touch with me (dean.denny@owendenny.com) and let’s see if we can help you take your business to the next level today!
