When looking for a Google Ads Specialist, it’s important to remember they’ll be working with your business on a daily basis.
This task requires an understanding of many things. This includes bidding auctions, problem solving, ongoing management – not creating ads.
If there’s one thing more important than anything else, it’s their working relationship with you.
In this blog, we’ll cover 7 key criteria you must consider before choosing your company’s PPC specialist.
Do I Need A Google Ads Specialist For My Campaigns?
You know Google Ads are a great way to get your business in front of customers.
It’s only natural to ask the question: can I do my Pay-Per-Click (PPC) Campaigns myself?
Let’s be honest. The Google Adwords platform isn’t easy. Even seasoned digital marketers have their hands full with this beast.
The Google Ads platform is forever changing. There’s so many elements to consider when optimising your campaigns.
Are you chasing conversions?
Or – I don’t know why – clicks?
Even when you think you’ve got it down pat, there’s always something new around the corner. All the above could impact your campaign performance.
And let’s face it – not everyone has time to spend hours every day monitoring their ads accounts…
Having a specialist who knows how best to manage your Google Ads for greatest ROI is essential.
A certified specialist will ensure your account is in alignment with your goals.
Whether it’s keyword research, ad copy or keeping things ticking along. Everything is dynamic in the world of Digital Advertising.
If you’re keen to do it yourself? Go for it! But, if you’d rather be the businessperson you wish to be – leave it to the experts.
With that question outta’ the way, here’s our criteria for finding an unbelievable Google Ads specialist for your business.
Criteria 1: Look For Google Ads Experience And A Healthy Track Record
You want to get the most out of your Google Ads, but it’s hard to know who you can trust.
Everyone is saying they’re a Google Ads Expert these days, but how do you know if they are?
How do you know if their results are genuine or not?
Look for someone with a track record of success in your niche.
Get them to prove that they have experience and that this isn’t some fly-by-night operation.
Ask for case studies, or even live shots of their accounts under management.
Make sure you hire someone who knows what they’re doing!
Criteria 2: Ensure They’re A Certified Google Ads Specialist (Or Google Partner)
Google Ads is hard, but it doesn’t have to be.
You don’t want to waste your time and money on agencies who can’t get results.
Even worse, spending money on digital marketing agencies who can’t service your account.
The last thing you need is someone who’s going to up and quit because they got a better offer.
Remember this: there’s always another client with deeper pockets.
When choosing an agency, make sure they’re a certified Google Partner or Specialist .
This means they’re investing their own money into becoming experts at this platform.
And key: they’re not learning how to use it like most agencies do.
They’ll also improve your business’ ROI through more efficient management of your campaigns.
Through automated rules and best practices learned through experience, you’ll get better results.
And by partnering with a Google Ads Specialist, you’re almost guaranteed for business growth.
Criteria 3: They Must Understand The Google Advertising Platform Updates
Google is always changing its algorithms. You need to ensure that your ads are not being penalised.
Most businesses don’t know how to keep up with the constant changes in the google ad platform.
They spend thousands of dollars on a campaign, only for it to be shut down by an update within days.
You cannot afford that kind of waste!
Our agency has experience working with all kinds of clients.
From small business owners right through to world’s fastest growing startups, we’ve done it all.
A great PPC expert can avoid these issues and provide greatest ROI for your campaigns.
Criteria 4: Ask Them About Their PPC Media Buying Strategy And How They’ll Get You The Most ROI
You need to work with an AdWords expert who knows how to use your budget.
They must know about different types of Google Ads Campaigns, and which one is best for your company.
Ask them about bidding strategies, their traction approach, and the obstacles.
Ask them about their media buying strategy, and how they’ll drive results.
Criteria 5: Your Google Advertising Expert Must Be Responsive And Have Time For You
Finding a Google Ads Specialist who can deliver on this is more challenging than meets the eye.
Too many times we’ve heard of people who have hired an AdWords professional. Then, they needed to fire them because they weren’t getting the results they needed.
Or – they’ve fired them despite getting amazing results. What clients like this missed was the love and support they needed.
Both of these situations aren’t good. In fact, they’re frustrating for both parties involved.
Here’s a question you should ask when hiring a Google Ads Specialist:
“How much work do you have on your plate right now?”
If it’s too much, move on to another candidate. If not enough, contact us at firstname.lastname@example.org as we’re looking to add more clients!
We work with businesses from small local companies all the way up large national brands.
(We also love working with startups!)
Criteria 6: Find a Google Specialist With Great Communication Skills
You want someone who can break down your campaigns in terms you can understand.
A Google Ads Partner should be able to understand what they’re doing, how it’s going and everything else important to you.
It’s crucial. Your Google Ads Specialist must have great communication skills
If they communicate well, you’ll never experience any nasty surprises. Especially when it comes to reviewing their performance!
Criteria 7: Find Someone Who Cares About You And Your PPC Campaigns
Do you need personalised help with your Google Pay-Per-Click campaigns?
That may be the very question you need to ask yourself before engaging an agency.
Do you want a cookie-cutter experience where you feel like another number in the queue?
Or do you want a personalised experience that values you and the relationship?
At Owendenny, we focus on the most important things.
And it’s this: your return on investment, your conversion rates and you!
With our customer-focused approach, we’re cleaning up the industry with a radically-transparent delivery model.
Want to learn how we can help you? Contact Us Today and we’ll organise a time to see whether we’re a good fit to help you achieve your goals.
In the end, it’s not about what Google Ads specialists can do for you but how they will work with your business and team.
A talented manager is worth their weight in gold. Not only because of their skills, but because of the relationships formed over time.
A good Google Ads Specialist has problem solving skills, experience, and is cost-effective.
A great specialist must be able to form beautiful working relationships. That’s so vital to ensure both parties feel like winners at the end of every day.
If you’re looking for that winning partnership, why not try Owendenny Digital on for size!
Book A Free Discovery Call Today and see how our digital dream team could take your business to the next level!