In this episode of Open Source Growth, we reveal the number one growth hack likely to 10X your SaaS Company in 2023. And before you ask – NO, it’s not ChatGPT, or any other fancy AI-driven solution or emerging self-serve digital advertising platform.
In this episode, you will:
1. Discover the growth hack most likely to ten-fold your company this year,
2. Uncover the secret to developing a successful marketing strategy and promotional calendar, and
3. Learn how to leverage AI to maximize your growth marketing efforts and free up to 80% of your time!
With over 10+ years of experience and making millions for both clients and Owendenny Digital, director Dean Denny shares his unique perspective, insights and knowledge on how to make the most out of your growth strategy for this year.
Stay tuned to hear about the number one growth hack, and much more! Listen now on Open Source Growth!
Oh, and don’t miss out – subscribe today and never miss an episode! 🚀
Get ready to revolutionize your growth marketing strategy with these powerful insights:
[00:00:00] – “Starting Your Growth Marketing Journey: Where to Begin”
[00:02:35] – “AI-Powered SEO: The Secret Weapon for Dominating Search Engines”
[00:04:18] – “Strategic Planning for Success: How to Achieve Explosive Growth”
[00:04:51] – “The Growth Marketing Formula You Can’t Ignore: Test, Measure, Catalog”
[00:06:52] – “Holding Your Strategy Accountable for Maximum Growth: The Key to Success”
[00:08:27] – “Leverage Time and Automate Your Way to the Top with AI”
[00:10:00] – “The Blueprint for SAAS Marketing Success: Strategy-Driven Growth
[00:11:46] – “Know Your Customer Avatar: The Secret to Effective Marketing”
[00:12:39] – “Transform Lives and Drive Growth with Purposeful Marketing”
[00:13:21] – “The Growth Marketing Cycle: Test, Measure, Grow, Succeed, Celebrate!”
[00:14:06] – “The Woody Allen Guide to Success: Show Up and Succeed”
[00:15:01] – “Relentless Direct Response Marketing Success: How to Make It Happen”
[00:15:54] – “Showing Up When You Don’t Want To: The Secret to Consistent Growth”
[00:17:23] – “The Growth Marketing Mindset: Plan, Test, Measure, Show Up, Succeed”
[00:18:04] – “Get Excited About Your Growth: We’re Here to Help You Succeed!”
Hey everyone, it’s Dean here and welcome to Open Source Growth.
The day is Saturday, the 25th of March.
Now, normally I don’t record a podcast on the weekend, but I thought I would jump on here and change tact.
I’ve been called to do this podcast today. I really feel an urge to push this message out.
I don’t know where you are in your growth marketing journey or in your business journey. You may be a solopreneur, duct taping things together with Zapier – we’ve all been there. You may have a small team and your doing all the marketing yourself, and you’re looking to advance things with a marketing agency. Or thinking ” who do I bring into my team to help propel this forward?” Maybe you’re thinking about employing your first SDR or sales development representative, or you’re trying to roll out an inside sales campaign using LinkedIn.
It doesn’t matter whether you’re a software company or an MSP, a cybersecurity firm, a management consultant, a fish and chip shop, or a venture- backed AI startup.
We can all dream. We can all be wherever we want to be in this life. And I’m cognizant of the fact that you’re on your own journey as we are too.
Now – why this podcast today is called “The Growth Hack Most Likely To 10X Your Company This Year”, is because we’re seeing some massive results in our company.
Only 12 months ago, 18 months ago, we were marketing to trades people like carpenters, plumbers, electricians, and we were having a real rough time. It was the middle of COVID-19, we were in lockdown here in Victoria. It was tough like there was some really rough moments for us as marketers, as family men, as a citizens of Australia. And more importantly, as a business owner , It was a tough time.
But – over the last 18 months, things have really changed for our business in an amazing way.
We’ve built out an incredible team of marketing specialists. We’ve re-positioned ourselves for the software as a service (SAAS) market. We’ve done so many good things. We’ve rolled out an excellent SEO strategy. We’ve jumped at the opportunity of AI, and how we can use that to empower us and not distract us from the overarching goals and missions.
Don’t get me wrong. Some of our campaigns don’t always work out because let’s be frank: for every two winning campaigns, there are eight duds and we’ve had some duds over the past 18 months. Don’t get us wrong.
The thing is though – with the advances of all these amazing tools that are out there. With all these tactics that are coming to the foreground, the barrier to entry for making your marketing work in 2023 is so low. It is so exciting.
I cannot tell you how excited I am as the director of a marketing agency that focuses on helping software companies succeed. I can’t tell you how excited I am to see the best products be closer and closer to winning the war and not the most well backed.
Companies with the largest marketing budgets. There’s a true democratization of entering and competing in the marketing Olympics. It’s super exciting.
But what I believe the most important thing you can do, this year, to 10X your company in 2023, it doesn’t matter if your coach, it doesn’t matter if your a software company, it doesn’t matter if you’re already ecommerce brand, it doesn’t matter if your a marketing agency.
But, I can tell you from our experience, this is what’s helping us grow.
It’s doing really amazing things for our clients. And we’re encouraging you, listeners, to do exactly the same thing.
And it’s very simple.
This kind of two parts to it.
Number one. Have a structured plan in place for your growth marketing.
And with your growth marketing, do it in three month blocks.
Test and measure your growth marketing efforts across three month blocks. Catalog your wins, catalog your losses, catalog all of your insights around your messaging, your copy and your creatives, the offers and the landing pages that you used. And ensure that everyone can access everything.
The biggest problem we’ve seen within all of our clients – it doesn’t matter whether you’re a hundred million dollar cyber security software startup, or a hundred thousand dollar running coach – is that no one has a framework for testing and measuring their performance month by month.
How much they spend, what did they test?
What offers did we run?
Which campaigns did we launch?
What copies did we test against each other with AB testing?
No one has a testing plan.
No one has a promotional calendar.
Everybody is running their marketing campaigns and their marketing teams like a complete shmozzle.
And if you can implement a little bit of structure to your business this year, When it comes to your SEO efforts, your Facebook advertising efforts, your LinkedIn advertising efforts, your Google ads, and all the things which lead to customer acquisition.
If you can have a strategic plan, which you follow when you hold yourself accountable to this – you’re going to see some amazing results with your demand generation efforts.
That is completely it.
It’s not so much the tactics here. It’s holding yourself accountable to your strategy. That is the growth hack that will likely 10X your company in 2023.
Now, why is it so difficult to hold yourself accountable to this?
Why is it so hard and so challenging?
To just grapple with the fact you have a growth strategy. Why does everyone just put it in the bin in a never works?
Well, It’s simple.
People don’t like being held accountable to things that they believe that are outside their control, and more and more things are getting in the way of launching our strategies these days.
We’ve got new tools seducing us with excellent copy and creative, probably all generated by ChatGPT and OpenAI and Jasper, whatever.
But, there’s so many distractions nowadays.
What I’m asking for you to do is be focused. I’m asking you to follow your marketing strategy.
I’m asking you to test and measure month by month, what’s working and what’s not and cataloging the results. So you’ve got historicals on all your tests, which you can then bring to your next test and stand upon the shoulders of giants.
Like, it’s super simple.
But no one does it, because it involves overhead. It involves management, involves teams, it involves careful documentation.
It involves so, so much stuff that is never looked at because we’re so caught up with the day to day.
See with AI, you’ve got so much more time on your hands, Mr. Marketer, Mr. Founder, Mr. Everything in the organization, which is probably considered a white collar profession. And I know that you’re the people listening to this. You can use AI to leverage your work so effectively -if you’re intelligent.
Most of my emails written to clients I’ve written by AI.
Nearly all of my podcasts are edited by AI.
Nearly all of our copywriting creatives partially or fully written by AI and then moderately edited by a direct response copywriting expert.
Like, the grunt work in your organization should be taken care of by AI providing you know how to train it correctly. And that frees up a lot of the time.
That’s like the 80 20 of your work. If you set up the work correctly, get AI to do most of it, and then you Polish the work.
You’re saving 80% of your output at your desk if properly leveraged.
With that additional time, it gives you the opportunity to be strategic.
And by being strategic, you’re holding yourself accountable to the strategy that you’re rolling out. And that’s what I’m thinking and this is what I’ve always known, but it’s now more prevalent than ever.
See, all these tools encourage you to act on tactics.
All of these ad creative tools, video editing tools, podcasting tools, copywriting tools.
They encourage you to do more and more of the same tactic, but your strategy may suck.
Or you may not just follow your strategy and then you’re wondering why it’s not working well, frankly, you don’t actually have a strategy in place.
See, we’ve got a publishing strategy at Owendenny Digital.
That’s why you’re listening to this podcast.
Yeah. We don’t have many subscribers right now, but here’s the thing we’re holding ourselves accountable to the strategy and we are publishing every week.
Every month, we’re publishing.
Whether it’s here, Instagram, Facebook, LinkedIn.
You’re going to see us. You’re going to hear us. And we want you to know about what we do and what we stand for. Honest, brutally effective direct response advertising, designed and developed specifically for the software market.
That’s what we are all about. Now if you can hold yourself accountable to that strategy, to that publishing strategy, promotional calendar, marketing calendar, whatever you want to call it, your demand generation calendar- I don’t care what you call it. But, just have a plan and hold yourself accountable to it.
Because there’s really only two things.
There’s really three things you need to do.
And that’s all there is this year.
Because at the end of the day, if you don’t have these three things, you’re going to struggle.
But let me give it to you.
Number one, the first thing you need to do is get your strategy developed, work with a professional to do this if you don’t have the chops yourself, or you need the support.
Now we offer this at Owendenny Digital, get a strategy which encompasses everything.
Your brand, your positioning, your messaging, where you stand in the market, do the SWOT analysis, profile your customer avatar effectively, know what their challenges, their pain points, their ambitions, their goals.
What are the daily tasks? What keeps them up at night?
Know all this information, have a catalog and keep it as your north star, because everything you must do in your organization must be avatar led.
Then, once you understand your avatar, what they want, what keeps them up at night, and how they buy, what’s important to them, and then what does a typical buying process look like for your target customer.
Then -use all this information to develop a strategy that crushes it and ensure that your strategy isn’t marketing led, but sales led. Because, at the end of the day, what is the point of marketing if it’s not bringing educated or informed prospects with an opportunity or to change their life into your door?
You can be that person that helps that happen and makes that happen. It’s really exciting.
Get those people into your door, talk to them and turn them into customers who really love what you do. It’s really simple.
It’s simple in concept, but difficult to execute.
And if you need someone to help you. You know where to go. Just book a growth diagnostic on our website owendenny.com. Check it out.
Once you develop that strategy, you then need to turn your strategy into initiatives and get those initiatives into a marketing calendar or a promotional calendar and then hold yourself accountable to that pieceof documentation.
Super, super simple.
Great strategy, hold yourself to account and test and measure everything.
So then every month, you’ve got new insights every month, you’ve got new things that you’ve learned about you and your market.
You feel good. You see the growth. You see everything changing. Everything’s working for you. Your business is growing. Oh wow! You’re going to feel motivated, excited. You’re going to be like, “Fuck Yeah! My life is so good right now.”
And then the third element, and this is the biggest one, and I believe this is the biggest thing you can do is show up every fricking day.
It is so simple. Show up every single day, and you will watch your business blow up.
Woody Allen said that I think it was like 90% of success is just showing up.
And Woody Allen’s created some of the most wacky and most influential films Hollywood has ever seen.
I don’t want to give you a motivational message today.
I’m a marketing guy.
I’m not a motivator.
I’m not Les brown, Tony Robbins, Brian Tracy Grant Cardone, Gary Vaynerchuk.
I’m none of those guys.
I’m just an Australian recording this out of his home office who’s just wildly devoted to the art of writing compelling ads, running amazing campaigns, devising wicked holistic sales led marketing strategies for software companies, online brands and people who really want to take their enterprises to the next level.
But what I’m wanting to tell you here is that my business’s only here because of a few things.
Number one, my relentless approach when it came to understanding the art of direct response advertising.
Number two, I came from a really good stock. I have a really good family that supported me along the way. It’s been challenging for them. I’m the first entrepreneur in our line. So again, I was very lucky to come from a really supportive family with uncles that were successful, business owners and stuff like that.
But my mum and dad, they’ve never been direct response copywriters or advertisers. In fact, I’m the only person that’s in marketing in my family.
But thirdly, the most important thing is that I never gave up.
I showed up every day and I have been over the past five years. And that’s the thing.
It’s about showing up when you don’t want to.
Mike Tyson said something really funny, I remember listening to Mike, I’m a big fan of Mike Tyson, I love him to bits that ” discipline is doing what you hate to do and doing it like you love it.” And that quote has always stuck with me.
Even though, sometimes I’m going to be recording this podcast, I’m not going to feel like during the podcast, believe it or not.
I’m going to be in here recording this podcast on a Saturday afternoon. I’d rather be out with my dog, be with my beautiful wife for hanging out with my friends or smoking a Cuban cigar in the afternoon in the sun, drinking a mojito.
There’s so many things that I would much rather be doing right now.
But, the thing is it’s a case of showing up every day, testing and measuring everything and having a very good north star to go about achieving what you want to achieve.
This is a podcast today about marketing and growing your software company or growing your online brand or managed service provider business or management advisory firm and taking it to the next level of whatever the hell you’re listening to this for.
But at the end of the day, this is just a very simple process. This is a very simple way of getting whatever you want in life.
Have a good plan, test and measure your results, and then show up every day. I think that’s it.
So once again, guys, thank you so much. I’m going to have to love you and leave you. I’m going to have to get back to my Saturday drinking this beautiful cup of lemon grass and ginger tea.
If I sound a little more jittery, the normal, please understand. It’s not me, it’s the coffee speaking.
I’ve been off caffeine for a few weeks now, I’ve had three glass, three cups of amazing coffee today so I’m like Donny off the Wild Thornberries like.
Guys, chase your dreams. You deserve them.
And if you have any further questions, feel free to drop me a line firstname.lastname@example.org.
If you are looking to grow your business online, I suggest you number one, subscribe to this podcast.
And if you do need expert help, head over to owendenny.com and book a growth diagnostic.
It’s totally free. All you need to do is leave some details about you and your company. And then we can ultimately develop a free growth strategy to take your business from where you are today to wherever your ambitious dreams lie.
So once again, thank you so much for tuning into this episode. It has been a real. Love your all. God bless. Stay safe and have an amazing day.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
- Instagram: https://www.instagram.com/deanowendenny/
- LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia’s #1 SaaS Marketing Agency
- Facebook: https://www.instagram.com/owendennydigital/
- LinkedIn: https://www.linkedin.com/company/owendenny/
- YouTube: https://www.youtube.com/@owendennydigital
- Website: https://www.owendenny.com
WORK WITH OWENDENNY:
1 – If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
2 – If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let’s talk about your business.
We look forward to hearing from you!