In this podcast episode, host Dean Denny discusses the importance of accountability in achieving fitness goals and how it relates to marketing your business. The host shares his experience working with a personal trainer who provided a plan and held him accountable for his progress.
Dean emphasizes the importance of having a plan in place and tracking progress to achieve success in fitness and business. He highlights the importance of tracking progress to get excited about personal development and achieve success.
In this episode, you will learn:
1) Having a plan in place is crucial to achieve goals, whether it is for personal fitness or business growth.
2) Accountability plays a significant role in achieving success. Personal trainers hold clients accountable for following the plan, just like how businesses need to hold their marketing strategies accountable for delivering results.
3) A good delivery model can significantly enhance the effectiveness of a plan. The podcast talks about the online platform created by the personal trainer to deliver content and track progress.
4) Results are not possible without proper execution of the plan, which requires the client’s commitment to following it.
5) Historical data is essential to measure progress and track success. Businesses need to have metrics in place to measure their growth and analyze their marketing strategies’ effectiveness over time.
[00:01:01] – Engaged personal trainer, lifted weights.
[00:02:57] – “Gym and Business: Compounding Progress”
[00:03:25] – “Become a category leader easily.”
[00:04:39] – “Great plans, no marketing action.”
[00:05:01] – Clients execute plans, results follow.
[00:06:39] – Track progress, measure results.
[00:07:20] – Test, measure, analyze, scale.
[00:09:00] – Crazy parallels: marketing, sales, fitness.
[00:11:19] – Assess, strategize, execute, measure.
[00:13:09] – “Learn from fitness, grow your business.”
Hey everyone, how are you going? It’s Dean here and welcome to open source growth. The number one destination for all things, blowing up your SaaS product, using the latest and greatest in direct response advertising, digital advertising, and anything to do that will enable your business to go from here to T2D3 growth and.
This episode is going to be a short one. Because. Recently, I have been going to the gym more. Um, I’ve, I’m feeling pretty exhausted today was leg day. And. I’m. Following the instructions of my trainer. I’m doing the work. I’m getting up nice and early. I’m really flipping my entire morning routine on its head. As many people know.
Um, if you didn’t, I’ve given up caffeine. So, you know, these early mornings powering through the day. Um, It’s there’s a lot to get used to. That’s for sure.
I’m like a lot of people who just go to the gym and lift weights and whatever. I really don’t have any background in lifting weights. So when I signed up to this local gym near my house, Uh, they asked me whether or not I wanted to engage a personal trainer to develop some form of program to get me lifting engaged in the gym and all that sort of stuff. And.
When I was signing up, I thought, yeah, why not? Why not. I did. And I engaged a young fella out here in Geelong.. Um, his name is Sonny and he is. Uh, phenomenal. Personal trainer. And. I remember having the discussion with them over the phone. Um, you know, study was talking to me about his program, what my goals are, et cetera, et cetera. What’s it going to cost to work with him per month then?
All that. And, you know, We did the deal. You know, Sonny has got a really great online platform called the nourished club. There’s a bit of a plug for you, Sonny.. Um, or wish you all the best with that. Um, but what’s amazing. The way Sonny works is that he has this amazing delivery model.
How Sonny delivers a lot of his content to you. Online using his app, which he has gone about developing himself. So full credit to you there, you know, obviously it has all the exercises and everything you need to do. One thing that’s also really interesting about Sonny is that he offers a monthly, um, one in one session to obviously make sure that you’re doing everything right. And he checks in on you every day and messages you via the app, et cetera, et cetera.
So there’s like a lot of good stuff that he’s implemented there., but. Here’s what was really interesting. And it got me thinking about. A podcast that I should be doing on this. Because there is so, so, so many parallels between getting fit and, you know, trying to put on muscle and making progress in the gym.
And marketing your business and growing your business and seeing how things can compound over time. And. You know, Ultimately watching your business go from a little, a minor in your category to, you know, the whale of your category. Because it’s really quite simple. Personal trainers. Don’t need to teach you.
How to exercise. Every person knows how to exercise. But they do need to hold you accountable. Now what’s really interesting here is that. How can you hold someone accountable? That’s a big question. You can hold people accountable if they know what they need to be doing. So in order to hold someone accountable, they need to have a plan in place.
So the personal trainer. Yeah. You don’t need the motivation to get up. You want to get fit. Obviously, this person is just here to hold you accountable. He’s provided you with the plan and your executing upon the plan. And then if things aren’t going so well, We’ll give you a call, call you out. And get you.
Back. On plan. In alignment with your goals. And I was thinking, well, this is fascinating. Why don’t people do this with their marketing? And.
It really had me scared to think that here, these great personal trainers. They put plans in place. They, they build plans around your goals. And then they handle these, these plans to their clients, the clients then do the plans and they execute them in align with the plan. And if they’re not executing in align with the plan, guess what? The results aren’t going to come. And the best part about it is that if the.
The customer or the client isn’t inputting their reps and their weights and everything into the app. And they’re not getting any results. And then they’re complaining. Guess what? Well, clearly you’re not, you’re not following scripts. You’re not getting results.
And then. If you are getting results. You know, if you’re putting in your information correctly into your plan or into your app or whatever. And then you’re starting to see that. Turn into magical results. You’ve got the historicals to see, Hey, well, you know, this week we, you know, we did. 30 kilos, bicep curls or, um, your, your, your squat was 120 kilos. The next week you went up to 125. Then the next week after that you went to 140.
But if you’ve got the historicals and you knowing what’s leading to results, you going to want to do more of that, right? Because humans want to become better. They want to earn more money. They want to look better. They want to be perceived as sexy. Like we want to be. Perceived as you know, a complete enlightened individual.
And, you know, by being able to track your progress. Obsess over the numbers and watch yourself grow. In a personal development or a, you know, Uh, physical, um, Way or means. What this is going to enable you to do is get excited about what you do. And you’d never question whether or not going to the gym works because you’re tracking your progress. You’re measuring it from week to week.
You’re seeing the results. Um, Manifest through your changes in your body, you’re feeling better. Your brain’s starting to work. Everything else in your life starts to work. But. And that’s all amazing with fitness and that’s amazing with going to the gym and trying to put on muscle and all that stuff. But why don’t we do that with our marketing?
Well, why don’t we build a strategy? Why don’t we execute a strategy in alignment with our goals? Why don’t we. Um, how do I say this? Uh, why, why don’t we test and measure our results? Why don’t we. Look, dig for insights and historically catalog them. So we’ve got something to look back out over time and then use the, what has worked and go that scaling that accordingly.
And putting that into future marketing campaigns as part of a greater marketing calendar. It’s fascinating because these personal trainers have got it down, pat. And what’s interesting about fitness is that fitness is a lot like marketing. Yeah, without marketing. Your business can survive for a. Substantial amount of time just through like word of mouth or referrals or your existing projects keep on coming in or, you know, people just keep on walking past.
Your, your shopfront and they come in the door, or if you’re a SaaS that, you know, your organic traffic that’s been there. Since the Dawn of time, people will keep on coming back. But if you’re not actively. Working at it. Your assets going to decay and what’s going to happen is that if you’re not proactive about your fitness of proactive about your marketing,
There’s going to be a point when your fitness completely drops off and then you have serious health, risks, or business. Uh, health risks were. Hang on a second, the person hasn’t been doing their marketing every day, the person hasn’t been doing their fitness every day. Oh well, you’ve got cancers, creeping and you’ve got disease is you got people. Who’ve got their blood sugar levels all over the joint. The person needs a pacemaker. The person needs resuscitation.
Isn’t there some crazy ass parallels here. Oh, wow. Well, we didn’t have any leads this month. The sales people are really pissed off. Oh, wow. No way. We were losing money this month. We’ve been losing money for the last three months because we’ve got no leads coming in. We’re just. Continuously just churning through the existing clients we’ve got, oh, well, you know, we have to.
You know, we have to amputate a leg or we need to reduce. Um, our head count by a number of 10 to ensure that, you know, we can make it through the next six months. Can you see how there’s some wild. Parallels between marketing and sales. And your fitness? See, your personal trainer doesn’t teach you. Healthy habits. Your personal trainer teaches you the importance of looking after you first. And in your business, you need to look after it first. And the only way you can really look after it and pro actively fix things is by ensuring that every single day that you are doing something for your marketing in your team, whether that’s running ads, whether that’s launching new content, whether that’s.
Um, You know, Developing some form of. Um, organic marketing story. Like I don’t care, but it’s marketing. You need to assess this as like your V it’s not just about, you know, swallowing, the old vitamin it’s about, you know, showing up every single day and focusing on how can we tell the best story, how can we create the best product? How can we distribute all the amazing work we’re doing to the audience that really needs what we offer?
You need to do that every single day. And it’s the same goes for your body. You need to be feeding it, the right food. You need to be getting enough sleep. You need to be drinking high quality filtered water, getting to the gym every single day. Eating well. Um, you know, the list goes on getting your proteins, you know, whatever, whatever the bloody hell you need. Right.
So. Like. It’s fascinating because I’ve just started going to the gym. I’m starting to see results. Sonny’s taught me a lot. But what he’s taught me more. Than anything is the importance of having a plan. That you can measure your results over time against your outcomes. And then being able to assess what has worked and what’s not working.
And I can almost guarantee you that if you apply that same rationale to your business, Things are really going to go amazingly for you. So what can you do? Like what sort of things can you implement? To have that same personal trainer going to the gym. Lifting weights and making gains approach in your business. Well, first things first, you need a great marketing strategy.
Number two, not only do you need a marketing strategy, you need to figure out. Inside of your marketing strategy. What are the, what’s the, what are the outcomes you’re looking for? Once you’ve identified those outcomes. Developed two to three initiatives for each outcome to get them to happen and then place them inside of a marketing calendar.
Now here’s where people cock it up. They don’t follow their marketing calendar and they just let things go haywire. So what do you need to do instead, instead of going haywire and doing all sorts of random stuff, you’d need to execute as per your marketing calendar. Number four, you need a test to measure your results, have a CRM that does the right thing and actually tracks the data that you need to track and catalog your results. Ensure that you figure out which marketing angles worked best.
Um, which copies. Converted better. What videos. Command the attention of your ideal customer profile. What led to free trials? What led to sales qualified leads? What led to sales appointments? Getting booked? You see what I’m saying, guys? And if you’re able to catalog that and then watch your progress, guess what? You’re going to get addicted to growth.
And getting addicted to growth. Isn’t the worst thing in the world. It’s one of the better things that you can be addicted to inside of your SaaS company. So. This isn’t really a podcast about sweat equity. It’s about what you can learn from fitness. Today’s podcast is a episode where you learn from what a personal trainer does and how you can apply exactly what they do.
Into your company. So you can blow it up. I hope you got something useful out of today. This is going to be a short one. My name’s Dean, I’m the founder and director of Owendenny Digital, Australia’s leading SaaS marketing agency. And if you do need any support with your digital marketing. Or SaaS growth.
Uh, conundrums or problems or any of the things that you are currently grappling with. You’ve got two options in the show notes today. You can see that you can book a free 10 minute chat with me to see and determine what you’re actually going through. Do you even need a marketing agency? Why is your customer growth strategy? Not playing out the way you want to play it. It’s completely free. No pitch, nothing. Just pick my brain for 10 minutes flat. It’s all kosher.
Alternatively, if you’re really serious about wanting to work with an elite group of SaaS marketing professionals. Look, no further than us. What you can do is preemptively book, a free growth. Strategy diagnosis again, link is in the show notes today and we’ll go head to toe. And develop a lightweight strategy for you and your business.
To tackle your current customer acquisition pains. And transform your business from a fat sloppy. Low-performing lead-generation machine into something, which is a true powerhouse of your industry. So again, guys, thank you so much for tuning in. I love you so much. God blessed. Stay safe. Say hello to your mom. For me, goodbye
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