Google Ads vs. Facebook Ads: Which is Right for Your Business?

With the increasing importance of digital advertising, businesses are now presented with a multitude of options to promote their products and services. Two of the most popular platforms are Google Ads and Facebook Ads. While both platforms have their benefits, it’s important to determine which one is right for your business. 

Google Ads, formerly known as Google AdWords, is a powerful platform that enables businesses to place ads on Google’s search engine results pages. These ads are triggered by specific keywords and appear alongside organic search results. The advantage of using Google Ads is that you can quickly target people who are actively searching for the services or products your business offers. Google Ads also allows you to control your budget and target a specific geographic region, making it ideal for local businesses.

In this blog post, we will dive into the pros and cons of both Google Ads and Facebook Advertising, so that you can determine which one is right for your business. Let’s get started!

Google vs Facebook Advertising Platforms: How They Work

Google Ads operates on a pay-per-click (PPC) model, where businesses bid on keywords to display their ads on Google search results pages. The cost of each click depends on the competition for the chosen keyword.  The higher the competition, the more your business will pay for each click.

Advantages of Facebook Ads

Unlike Google Ads, Facebook Advertising does not operate on a PPC model. Instead, businesses can create campaigns that target a specific demographic or interest group and place ads in their news feed and other areas of the platform. The cost per click is typically much lower than with Google Ads, and businesses can tailor their ads to a specific audience.

Advantages of Google Ads

Google Ads is an incredibly powerful platform for businesses that have already identified their target audience. With the ability to track conversions and target people actively searching for your services or products, you can quickly get more leads and grow your business. 

Overall, both Google Ads and Social Media Advertising have their advantages for businesses looking to promote their products or services. Ultimately, the decision of which platform is right for your business will depend on factors such as budget, target audience, and desired outcomes. With careful consideration of each option’s pros and cons, you can make an informed decision about which digital advertising channel best suits your needs.



When to Use Facebook Ads vs Google Ads

To decide which platform is right for your business, consider the nature of your business and your target audience.

If you offer a niche product or service that people might not know to search for, Facebook Advertising may be a better choice. Facebook Ads can be particularly effective for businesses that have a visual component, such as fashion, beauty, or home décor.

One example of a wildly successful Facebook ad campaign is the recent campaign by Nike. The brand launched its 2020 ‘Just Do It’ campaign, which was created to inspire people to take action and make positive changes in their lives.

The campaign started with a series of short videos on social media featuring athletes from around the world, including many that were lesser known. The campaign quickly went viral, garnering over 10 million views within the first 24 hours and helping Nike reach a wider audience.

On the other hand, if you operate a local business with a limited budget or offer services that people may already be searching for on Google, then Google Ads could be your best bet. Google Ads can be incredibly effective for businesses that are looking to reach people who are actively searching for their services.

For example, if you own a local restaurant specializing in pizza, you could create targeted ads to appear in Google search results when someone searches for “pizza near me”. This way, you can ensure that your business is the first thing they see when looking for pizza in your area. For a high ROI ad campaign, you need to choose a specialist too, and there is none like Owendenny Digital. With over a decade in the industry, Owendenny is Melbourne’s best Google ads agency

Both Google Ads and Social Media Advertising have their advantages and disadvantages. When deciding which platform is right for your business, consider the nature of your business, target audience, and budget to determine which option will yield the best results. Good luck!

Facebook Ads vs Google Ads: Pricing & Performance Data

When it comes to pricing, Google Ads tends to be more expensive than Facebook Advertising, but it can also yield higher conversion rates. The average cost-per-click (CPC) on Google Ads is around $2.69, while on Facebook, it can vary from $0.25 to $15 per click.

However, it must be noted that Facebook Ads and Google Ads are billed very differently. With Facebook Ads, you are charged based on the number of impressions or clicks your ad receives, while with Google Ads, you pay for each click.

When it comes to performance data, Google Ads typically has a much higher conversion rate than Facebook Advertising due to its ability to target users searching for specific products and services. However, with careful targeting and optimization,

When it comes to performance, Google Ads has been reported to have higher click-through rates (CTRs) and conversion rates than Facebook Ads. The average CTR for Google Ads is around 1.91%, while on Facebook, it’s about 0.90%. Similarly, the average conversion rate for Google Ads is estimated to be around 8.62%, while on Facebook, it’s around 2.07%.

Ultimately, the pricing and performance data of both platforms will depend largely on your target audience and the type of campaigns you create. With careful consideration and strategic targeting, you can get more leads and sales from either platform. 

Google Ads and Social Media Advertising are both viable options for businesses looking to reach their target audience. Each platform has its pros and cons, making it important to consider the nature of your business when deciding which is right for you. With careful consideration of each option’s pricing and performance data, you can quickly determine which platform is best for you.




Facebook Ads vs Google Ads: Ease of Use

Both Google Ads and Facebook Ads have user-friendly interfaces that allow businesses to create and launch ads easily.

However, Advertising on Facebook may be more accessible to businesses with limited marketing experience, as it allows for simple targeting and creative design.   On the other hand, Google Ads requires more marketing knowledge and experience to run effectively.

Facebook Ads also provides businesses with more detailed insights into their campaigns than Google Ads does, allowing for better optimization of campaigns over time. 

Google Ads, on the other hand, can be more complex to use but offers more control over ad placement and targeting.  It also provides more detailed insights into campaigns, allowing for more effective optimization.

Ultimately, the platform that is easier to use depends on your marketing experience and preferences. If you are new to digital advertising or looking for a simpler platform to manage, then Facebook Ads would be the better choice. However, if you have more experience with marketing and want more control over your campaigns, then Google Ads might be the better option for you.

No matter which platform you choose, digital advertising can be an incredibly effective way to reach your target audience and generate leads and sales for your business.


Ultimately, the decision to use Google Ads or Facebook Advertising comes down to your business’s unique needs and target audience. Google Ads can be more effective for businesses with a direct call-to-action, while Facebook Ads can be more effective for businesses with a visual component or niche market. When it comes to pricing and performance data, Google Ads can be more expensive but yield higher conversion rates, while Facebook Ads can be more cost-effective and provide metrics on audience engagement and brand awareness.

Both platforms offer user-friendly interfaces, but Facebook Advertising may be more accessible to businesses with limited marketing experience. It’s important to experiment with both platforms to determine what works best for your business and to continuously optimise your advertising strategy for the best results.

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