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Most agencies focus on getting you to the top of Google. We focus on making sure the people who click actually convert. The campaigns are built around three things: targeting searches with commercial intent, eliminating wasted spend, and continuous testing to lower your cost per lead.
We dig into what your customers are actually typing into Google. Then we build campaigns around those search terms—focusing on the ones that indicate real buying intent, not just casual browsing.
Every campaign is an experiment. We run A/B tests on ad copy, test different landing pages, and adjust bidding strategies based on real performance data. When we find what converts, we scale it. When something isn't working, we kill it fast.
We treat your ad spend like it's our own money. Every dollar is tracked: which keywords deliver leads, which ads waste budget, which campaigns are profitable. You'll know your exact cost per lead, and we'll work to lower it every month
We don't just launch campaigns. We build infrastructure. Proper conversion tracking, structured ad groups, and optimised landing pages from the start. No shortcuts that will need fixing later when you want to scale.
Template campaigns get template results.
We build custom strategies based on your profit margins, customer lifetime value, and competitive landscape. Not some one-size-fits-all playbook.
We’re a Melbourne agency that works with no more than 25 clients at a time, not 300. This means you get weekly optimization, proactive strategy calls, and a team that actually knows your numbers. Our campaigns are managed by certified specialists who focus on one thing: lowering your cost per acquisition while increasing lead volume.
Our reports show three numbers: leads generated, cost per lead, and revenue attributed. That’s it. No vanity metrics like impressions or click-through rates. Just the data that tells you whether Google Ads is worth the investment.
When this SaaS company came to us, they were in trouble.
They were spending over $20,000 per month on Google Ads with little to show for it. Their cost per sales-qualified lead was through the roof, their conversion tracking was broken, and they couldn’t tell which campaigns were actually working.
We diagnosed the problem immediately: poor data management, broken conversion tracking, and campaigns structured around the wrong keywords.
So we rebuilt everything.
New campaign structure. Fixed tracking. Rewrote landing pages. Cut wasted spend.
Within 90 days:
Cost per lead dropped 51%
Cost per SQL decreased 47.9%
Demos booked increased 54.8%
Monthly ad spend became profitable
From burning $20k+ per month to generating consistent enterprise deals. That’s what happens when Google Ads campaigns are built right.
Your ideal customers are searching Google right now. Searches like “best [your service] near me,” “[your service] cost,” and “[your service] reviews” all signal buying intent. We position your business in front of those searches with ads that answer their specific questions and drive them to take action.
We work best with businesses spending $3k+ per month on Google Ads who want better results, or companies ready to invest in paid search for the first time. If you’re expecting overnight miracles, we’re not the right fit. If you want a data-driven partner focused on profitable growth over 90+ days, let’s talk.
Google Search Ads work for businesses in almost any industry.
Whether you're in professional services, retail, trades, or tech, we can help you build campaigns that bring in consistent leads.
When you've exhausted your opportunity to scale with Google Search Ads, it's time to reach new audiences with Google Display Ads. This enables your business to run image-based ads on almost every website on the internet, telling your story, converting new customers, and delivering results.
Google Shopping ads are a visually appealing way to advertise your product catalog to searchers who are already interested in what you're selling.
Get in front of your competition and increase sales with Owendenny's Google Shopping Ads Management services.
With over 5 billion videos watched every day, YouTube is a massive opportunity for your business.
We can help you create engaging video ads that will reach your target market, increase brand awareness and drive conversions.
Our Google Ads agency in Melbourne has managed campaigns across every major ad format, from Search and Shopping to Display and YouTube. Whatever your business needs, we have the expertise to deliver results.
We’re official Google Partners, which means our team holds current certifications across Search, Shopping, Display, and Video advertising. But here’s what matters more: Google monitors how our clients perform. Agencies that deliver poor results lose their Partner status, so our certification literally depends on getting you results.
When you work with us, you’re assigned a dedicated team: a strategist who builds your campaigns, an analyst who finds optimization opportunities, and a copywriter who tests ad variations. They meet weekly to review your performance and plan improvements. You’re not bounced around to junior account managers. You work directly with the people managing your account.
Google Ads changes constantly with new features, algorithm updates, and policy shifts. We stay ahead by testing everything on our own ad accounts first. When Google releases something new, we’ve usually already figured out if it’s worth using before we touch your campaigns.
Book a free audit with our Google Ads agency in Melbourne. We’ll review your current campaign performance, or your competitors’ strategies if you’re not running ads yet, identify immediate opportunities, and show you exactly what’s possible with the right approach.
No pressure, no sales pitch. Just straight answers about whether Google Ads makes sense for your business.
A Google Ads agency manages paid search campaigns on Google on behalf of businesses. This includes keyword research, ad copywriting, bid management, conversion tracking, and ongoing optimisation. The goal is to make sure every dollar you spend on Google Ads is working as hard as possible, generating qualified leads at the lowest possible cost per acquisition.
Look for an agency that is a certified Google Partner, can show you real case studies with measurable results, and is transparent about how they report performance. Be cautious of agencies that lock you into long contracts, hide your account access, or report on vanity metrics like impressions and clicks rather than leads and revenue. The right agency will talk about your cost per lead and return on ad spend from day one.
Google Ads works best for businesses where customers are actively searching for what you offer. This includes professional services, trades, healthcare, legal, real estate, e-commerce, and SaaS companies. If people are typing queries related to your product or service into Google, there is almost certainly an opportunity to capture that demand through paid search. It is particularly effective for businesses that need leads quickly, rather than waiting months for organic SEO to build.
f you are spending more than $1,500 per month on Google Ads, hiring a specialist almost always pays for itself. Managing Google Ads properly requires daily monitoring, continuous split testing, negative keyword management, and conversion tracking expertise. Without this, most businesses waste 30 to 50 percent of their budget on irrelevant clicks. A good agency will lower your cost per lead while increasing volume, making their fee a fraction of what you save.
There is no one-size-fits-all answer, but most Melbourne businesses see meaningful results starting from $2,000 to $3,000 per month in ad spend. Highly competitive industries like legal, finance, and real estate typically require higher budgets to be competitive. The more important number is your cost per lead and what a new customer is worth to your business. We work with you to establish a budget that makes sense based on your margins and growth targets.
Unlike SEO, Google Ads can generate leads from day one. However, the first 30 to 60 days are typically a learning and optimisation phase where we gather data, refine targeting, and test ad variations. Most clients see their cost per lead decrease significantly between months two and three as the campaign matures. We set realistic expectations from the start and give you full visibility into performance at every stage.
We work with a maximum of 25 clients at a time, which means your account gets genuine attention rather than being managed by a junior account manager following a template. Every campaign is built around your specific profit margins, customer lifetime value, and competitive landscape. We report on three numbers: leads generated, cost per lead, and revenue attributed. Everything else is noise.
We are a digital marketing agency focused first on user messaging – the frequently ignored factor that multiplies success across channels. Get in touch to increase your ROAS and lower your CPA/CPL.