Facebook is an amazing platform for businesses of all sizes to promote their products and services. With a whopping 2.85 billion monthly active users, Facebook offers an enormous audience for advertisers! But with such a vast audience, it can be challenging to stand out and make an impact on potential customers. That’s where Facebook’s suite of marketing tools comes into play!
Let’s explore the essential Facebook marketing tools that every marketer should try in 2023 to achieve better engagement, create high-quality videos and improve their advertising efforts!
Facebook Publishing Tools to Use in 2023
In today’s digital age, social media platforms have become essential for publishers to promote their content and engage with their audience. In this context, you must have a solid understanding of Facebook publishing tools to stay relevant and competitive. These tools allow publishers to manage their Facebook pages, engage with their audience, and promote their content effectively.
Here are five recommended publishing tools for Facebook in 2023:
1) Creator Studio: This is a powerful tool that allows you to manage and publish content across multiple Facebook pages and Instagram accounts. With Creator Studio, you can schedule posts, monitor analytics, and engage with your audience.
2) Facebook Live: Live videos are a great way to engage with your audience in real-time. Facebook Live allows you to stream live video to your Facebook page, and interact with your viewers through comments and reactions.
3) Facebook Stories: Stories have become increasingly popular on social media platforms, and Facebook Stories is no exception. With this tool, you can create short-form, vertical content that disappears after 24 hours.
4) Facebook Groups: Facebook Groups are communities where people can come together around a common interest or goal. As a publisher, you can use groups to build an engaged audience and promote your content.
5) Facebook Ads Manager: If you want to reach a wider audience on Facebook, you may want to consider using Facebook Ads Manager. This tool allows you to create and manage ads on the platform, and target specific demographics, interests, and behaviours.
Facebook Analytics Tools Every Marketer Should Try
Who doesn’t love analytics?
Measuring the performance of your Facebook campaigns is essential to optimising your strategy and achieving better results.
Here are three Facebook analytics tools that every marketer should try in 2023:
1) Facebook Ads Manager – a comprehensive tool that allows you to create and manage your Facebook ads, track your ad performance, and optimise your campaigns for better results. With Ads Manager, you can see how your ads are performing in real-time and make data-driven decisions to improve your results!
2) Facebook Pixel – a tracking code that you can install on your website to track the behaviour of your website visitors. With Pixel, you can track conversions, retarget website visitors with Facebook ads, and optimise your ad campaigns for better results.
3) Facebook Insights – a free analytics tool that provides you with insights into your page’s performance. With Insights, you can track your page’s engagement, reach, and audience demographics to better understand your audience and optimise your content for better results!
Facebook Marketing Tools for Better Engagement
Let’s talk about engagement! Engagement is critical to the success of any Facebook marketing campaign. Here are three Facebook marketing tools that every marketer should try in 2023 to achieve better engagement:
1) Facebook Groups – communities of people who share common interests, hobbies, or goals. By creating a Facebook Group, you can build a community around your brand and engage with your audience on a more personal level. It’s time to build your tribe!
2) Facebook Messenger – a messaging app that allows you to communicate with your audience in real-time. With Messenger, you can answer customer inquiries, provide customer support, and send personalised messages to your audience. Talk about a speedy response!
3) Facebook Events – allow you to create and promote events on Facebook. With Events, you can create a buzz around your event, invite your audience, and track attendance. It’s time to party!
Facebook Video Makers to Make Your Facebook Ads Pop
As Facebook continues to evolve, video has become an increasingly important part of the platform’s advertising capabilities. Videos can grab the attention of viewers, engagingly showcase products or services, and ultimately lead to more conversions. However, creating high-quality videos can be a daunting task, especially for small businesses with limited resources. Luckily, Facebook has a variety of video maker tools that can help businesses create professional-looking videos without breaking the bank. Let’s dive into some of the best Facebook video makers to use in 2023:
1) Facebook Slideshow – a simple and effective way to create a video using a series of images. Simply choose your images, select a theme and music, and Facebook will do the rest. Slideshow videos are easy to create and are a great way to showcase products or services. They are also lightweight, so they load quickly, making them ideal for use on mobile devices.
2) Facebook Premiere – a tool that allows you to pre-record a video and then debut it as a live video. This can be a great way to build excitement around a new product launch, event, or promotion. With Facebook Premiere, you can schedule your video to go live at a specific time and date, and you can also engage with viewers in real-time through comments and reactions.
3) Animoto – a third-party video maker tool that integrates with Facebook. It allows you to create professional-looking videos using your own images and video.
4) Adobe Spark Video– another third-party video maker tool that integrates with Facebook. It provides a drag-and-drop interface to create videos quickly and easily. You can add text, photos, graphics, and music to your videos, as well as use pre-built themes for a professional look.
5) Lumen5- a video maker tool designed specifically for social media. It allows you to create videos from blog posts, articles, and other text sources by automatically generating video slides with images and text that match the content of your source material.
6) Canva- a third-party video maker tool that makes it easy to create custom videos with photos, illustrations, text, and music. It’s perfect for creating short explainer videos or unique visuals for your campaigns.
Facebook Ad Tools That Will Make Your Job Easier
Facebook also offers a range of ad tools that can help you optimise your advertising campaigns and achieve better results making your job easier too.
– The Facebook Ads Manager is your go-to hub for creating and managing your campaigns. With its easy-to-use interface, you can create highly targeted campaigns that reach the right audience and achieve your business goals.
– The Facebook Pixel is a powerful tool that allows you to track user behaviour on your website and measure the effectiveness of your Facebook ads. By using the Facebook Pixel, you can get a better understanding of how your ads are performing and make data-driven decisions to optimise your campaigns.
– Facebook Audience Insights provides detailed information on demographics, interests, and behaviours, allowing you to create highly targeted campaigns that resonate with your audience. With Audience Insights, you can create more effective campaigns that are tailored to your audience’s needs and interests.
– Facebook Creative Hub allows you to experiment with different ad formats and designs to see what works best for your audience. With Creative Hub, you can create compelling ad creatives that capture your audience’s attention and drive engagement.
– The Facebook Ad Library provides transparency into the ads that your competitors are running and allows you to get inspiration for your campaigns. With the Ad Library, you can get a better understanding of what works in your industry and create more effective campaigns.
– Facebook Automated Rules allows you to automate certain tasks in your Ads Manager and free up time to focus on more important tasks. With Automated Rules, you can optimise campaigns based on performance metrics and take action when necessary.
– Facebook Blueprint offers courses on Facebook advertising best practices, from basics to more advanced topics. By using Blueprint, you can learn the necessary skills to become a successful Facebook advertiser.
Key Takeaways
1) Take your Facebook marketing to the next level by using a variety of Facebook publishing tools to achieve better results.
2) Analyse your campaigns and optimise your content with Facebook analytics tools like Facebook Ads Manager, Pixel, and Insights.
3) Build communities, provide support, and track attendance with engagement tools such as Facebook Groups, Messenger, and Events.
4) Create eye-catching videos with ease using video makers like Slideshow, Premiere, Animoto, Adobe Spark Video, Lumen5, and Canva.
5) Make your job easier with Facebook Ad Tools like Ads Manager, Pixel, Audience Insights, Creative Hub, and Ad Library – use these to experiment with different ad formats and designs, track user behaviour, and gain transparency into your competitors’ ads.
