Facebook marketing for small businesses

Facebook marketing for small businesses

Over 2.9 billion active users and counting, Facebook is a platform you should not ignore. If you want to reach new customers, create brand awareness, or increase sales for your small business, Facebook is the place to be. But where do you start? How much should you spend on ads? What kind of content should you post?

We’ve written this article to help answer those questions for your business. Let’s get started!

What is Facebook Marketing?

Facebook marketing is the process of using the popular social media platform, Facebook, to promote your business and reach new customers. By leveraging the power of its 2.9 billion active users, small businesses can effectively reach their target audience with minimal cost and effort.

A great example is The Dollar Shave Club, a company that was virtually unknown until it launched its famous Facebook ad campaign. Their cleverly written Facebook Ads gained instant traction and catapulted the company into a multi-billion dollar success story.

When done right, Facebook marketing is an incredibly powerful tool for small businesses.

Is it worth paying for Facebook ads?

Paying for Facebook Ads can be an incredibly effective way to reach potential customers and grow your small business. While the cost of running these ads can be a barrier to entry, investing in them can provide your business with tremendous value and return on investment.

Facebook Ads are incredibly versatile and customisable, allowing you to create campaigns that are tailored to reach your specific target audience. With the right strategy, you can create campaigns that are both effective and cost-efficient.

Is Facebook still relevant for business 2023?

Facebook will remain a major player in business in 2023. With more than 2.9 billion active users, Facebook continues to be the most widely used social media platform in the world.

In addition to its growing user base, Facebook offers businesses an array of powerful marketing tools that can help them reach their target audience and generate leads.

Additionally, Facebook has invested heavily in Augmented Reality (AR) technology which is expected to become a major component of digital marketing in the future.

With its growing user base, powerful marketing tools and the ability to customise campaigns for specific audiences, Facebook is an invaluable tool for businesses in 2023 and beyond.

When to start using Facebook ads

The key to successful Facebook advertising is timing. It’s best to wait until you have built up an active presence on the platform before investing in ads. This will ensure that your business has an established base of followers who are familiar with your products and services, making them more likely to engage with any ads they see.

Once you have established an active presence on Facebook, it is time to start experimenting with ads. Start by running short-term campaigns that focus on concise objectives and are targeted at specific customer segments. This will help you gain insight into what kind of marketing messages resonate best with your target audience and what tactics work the most effectively for each segment.

Finally, don’t forget to track the performance of your campaigns. By using Facebook Insights or third-party analytics tools, you can measure key metrics such as click-through rate (CTR), cost per click (CPC), cost per lead (CPL), cost per purchase (CPA) and return on advertising spend (ROAS). This data will help you refine your campaigns over time, ensuring that you get the maximum return on your investment.


Does Facebook advertising work for small businesses?

Yes! Facebook advertising can be a powerful tool for small businesses. You need to have an active presence on Facebook before investing in ads. Then you should start running short-term campaigns with specific goals. Finally, track the performance of your campaigns to see what works best.

With the right approach, Facebook advertising can be

highly effective for small businesses. ​

How do I advertise my small business on Facebook?

When it comes to advertising your small business on Facebook, there are a few different approaches you can take.

The first is to create organic posts that feature your products and services. This is an effective way to spread the word about what you offer and build brand awareness without having to pay for ads. However, organic reach on social media can be limited and it may take some time before your posts start to receive any traction.

The second approach is to invest in paid Facebook ads. This will allow you to reach a much larger audience and target specific customer segments with tailored messaging. You can even choose the budget for your campaigns, so you don’t have to worry about breaking the bank to get the results you’re after.

8 types of Facebook posts to use for marketing

Depending on your business and objectives, there are 8 different types of Facebook marketing posts to showcase your products, drive traffic to your website, share newsworthy updates, and more.

Videos are one of the most powerful types of Facebook posts because they can grab people’s attention and hold it. Videos can also be used to show people what your product or service looks like and how it works.

GIFs are effective for generating engagement and driving traffic to your website. GIFs can be used to communicate ideas in a fun and memorable way, or highlight features of your product or service.

Questions and polls
Questions and polls are good for sparking conversation and gaining insight into what people think about a certain topic. You can use this information to develop better products and services, as well as tailor your marketing campaigns.

Events are great for driving people to physical stores or online events. You can use them to create buzz around a product launch, showcase special offers and discounts, and more.

Offers are one of the most effective methods to generate leads and convert customers. Offers can be used to encourage people to sign up for your product or service, take advantage of special promotions, and more.

How much should a small business spend on Facebook advertising?

This depends on how established your small business is on Facebook. If you have not yet built up a following, then you should start with short-term campaigns that have specific goals.

You’ll also need to measure key metrics such as click-through rate, cost per click, and return on investment.

Then, experiment with different ad formats and creative content to find what works best.

Monitor the performance of your campaigns and refine them based on the results you see.

Keep in mind that it’s important to test new approaches and be open to trying new strategies as needed.

Key Facebook Advertising Trends & Tips to Succeed in 2023

Facebook advertising has become increasingly popular among businesses of all sizes, and several trends can be expected for 2023. To ensure success, small businesses must stay up to date on these trends and make sure they are using them effectively to reach their audience.

1. Increased Use of Video: Videos are one of the most powerful tools for engaging with customers on Facebook. It’s important to leverage this type of content in your campaigns. Video ads are more likely to be seen by a wider range of people, and they can also help your business establish credibility, demonstrate products and services, and create an emotional connection with customers.

2. Shifting to Mobile-First Strategy: With more people now accessing Facebook via their mobile devices, it is important to focus on creating mobile-friendly advertising campaigns. This means designing ads that are optimised for small screens and ensuring they are fast loading and easy to read.

3. More Targeted Advertising: People want to feel like their interests and needs are being taken into consideration. By personalising your ads, you can ensure that they are more relevant and engaging for your target audience. You can use Facebook’s targeting features to segment your audience and provide them with tailored content that resonates with them.

4. Utilise Audience Insights: Facebook’s Audience Insights feature provides valuable information to help you get to know your existing and potential customers. This can include demographic data, purchasing habits, interests, and more. Utilising this information in your campaigns can help them be more successful and ensure they are reaching the right people.

By utilising these tips, small businesses can create more effective and engaging Facebook marketing campaigns that will help to drive leads and sales in 2023. ​It’s important to keep up with the latest trends to make sure your campaigns are successful. With the right strategies, you can ensure that your business is taking full advantage of this powerful social media platform


Facebook marketing can be a powerful tool for small businesses. With over 2.9 billion active users, Facebook is a platform that should not be ignored. ​To ensure success, it’s important to stay up to date on the latest trends and make sure you are using effective strategies to reach your target audience. By leveraging these strategies, businesses of all sizes can create successful Facebook marketing campaigns to drive leads and sales.

More To Explore

Get The Growth You Deserve On Your Terms With Our Online Dream Team

Determine your growth bottlenecks, unravel your messaging, and get a game plan in place to scale your revenue and reach your (or your investor’s) customer targets.

Hit “Run My Growth Diagnostic” and watch our specialist team leap into action, diagnosing your marketing stack and putting together a growth plan customized for you

From there, it’s up to you whether you want to take the plunge and work with us – but we’re pretty confident you will.