Facebook ads vs. TikTok ads: Which Converts Better?

facebook ads vs tiktok ads

When it comes to digital advertising, social media platforms are the place to be!

With billions of users worldwide, platforms like Facebook and TikTok offer businesses an incredible opportunity to reach a massive audience and promote their products or services.

But with so many options available, it can be tough to figure out which platform is the best fit for your advertising needs.

In this blog post, we’re going to delve into the differences between Facebook ads and TikTok ads, analyse their effectiveness for advertising, compare their conversion rates, and explore whether Facebook is still the king of social media or if it’s losing its grip in the ever-evolving digital landscape.

Facebook Ads vs. TikTok Ads: The Basic Differences

Facebook and TikTok are two distinct social media platforms that cater to different demographics and content styles. 

Facebook is a well-established platform that has been around for over a decade and is widely used by people of all ages, while TikTok is a newer platform that is particularly popular among younger audiences, known for its short-form videos and viral challenges.

In terms of advertising options, both platforms offer similar features such as targeting options, ad formats, and campaign objectives. However, there are two key differences between Facebook ads and TikTok ads that can impact their effectiveness.

#1 Content format: Facebook offers various ad formats, including image ads, video ads, carousel ads, and more, which allow for more creative and diverse advertising campaigns. On the other hand, TikTok primarily focuses on short-form video ads that are designed to be immersive and engaging, allowing businesses to tell their story in a unique and captivating way.

#2 Audience demographics: While Facebook has a broad user base that spans different age groups, interests, and locations, TikTok is more popular among younger audiences, with a majority of its users falling within the age range of 16 to 24. This can impact the type of products or services that are suitable for advertising on each platform, as well as the messaging and creative approach used in the ads.

Is TikTok Effective for Advertising?

Despite being a newer platform, TikTok has gained significant traction and emerged as a powerful advertising tool for businesses.

Its immersive and engaging short-form videos have captured the attention of millions of users worldwide, making it a prime platform for businesses to promote their products or services.

Let’s take a look at the  advantages of TikTok for advertising:


– TikTok has a massive user base of over 1 billion active users worldwide, with a majority of its users between the ages of 16 and 24.

– The platform’s algorithm promotes content that is engaging and resonates with users, which means that well-designed and entertaining ads have the potential to go viral and reach a massive audience.

– TikTok offers a range of advertising options, including in-feed ads, branded hashtag challenges, brand effects, and more, which provide businesses with diverse opportunities to create unique and interactive advertising campaigns.

– Branded hashtag challenges, in particular, have gained significant popularity on TikTok, with users actively participating in challenges and creating their content around them, resulting in increased user-generated content and brand engagement.

– TikTok’s short-form video format is highly immersive and engaging, allowing businesses to tell their story in a unique and captivating way that can capture the attention of millions of users worldwide.

– TikTok’s younger user base and content style may not be conducive to all types of products or services, and businesses targeting older demographics or niche markets may find better results on other platforms like Facebook.

– It’s important to consider the type of content that will resonate best with your target audience and choose the platform that offers the most potential for user engagement.

Overall, TikTok is an effective advertising platform for businesses looking to reach younger audiences and promote their products or services through creative and engaging campaigns.


However, it’s important to consider the type of product or service you are promoting, as well as the audience demographic that is most likely to engage with your content, to determine which platform will offer the most potential for success.

Which Social Media Has the Best Conversion Rate? Facebook Vs. Tik Tok

When it comes to advertising on social media, the question on every marketer’s mind is, “Which platform has the best conversion rate; Facebook or TikTok?”

While both platforms have their unique features and advantages, the answer to this question ultimately depends on a variety of factors, including the type of product or service being promoted, the target audience demographics, and the overall goals of the advertising campaign.

Here’s a breakdown of the effectiveness of Facebook and TikTok:

– Businesses need to consider the type of product or service being promoted and which platform is more suitable for their target audience.

– Facebook offers a wide range of ad formats and has a vast user base across various age groups and interests, but with the constantly changing algorithm and increasing competition, it can be challenging to achieve a high conversion rate.

– TikTok, with its massive user base, immersive and engaging short-form videos, and diverse range of advertising options, allows businesses to create highly targeted campaigns that resonate with their specific audience. TikTok’s algorithm promotes engaging content, and its young demographic actively participates in challenges and creates user-generated content, resulting in increased brand engagement and potential for virality.

– Both Facebook and TikTok offer detailed targeting options that can help businesses reach their ideal customers, but TikTok’s targeting options are currently more limited compared to Facebook’s.

– Facebook’s retargeting options can be highly effective in reaching people who have already shown interest in a business or product, while TikTok’s retargeting options are still in their early stages.

– The cost of advertising on Facebook is generally higher compared to TikTok, especially for highly competitive industries, but the return on investment (ROI) may be higher on Facebook due to its wider audience and diverse ad formats.

– TikTok’s lower cost of advertising and potential for virality can result in significant brand exposure and awareness for businesses, especially among younger audiences.


It’s important for businesses to regularly monitor and analyse the performance of their advertising campaigns on both platforms to optimise their strategies and improve their conversion rates.

Is Facebook Still the King of Social Media or Is it Dying?

Facebook, once the king of social media, is losing its grip on the throne. While the platform still boasts an impressive user base of over 2 billion, its growth has slowed down, particularly among younger demographics. 

Many young people are turning away from Facebook in favour of newer platforms like TikTok and Instagram. This trend is also reflected in the platform’s advertising performance as the cost per impression (CPM) and cost per click (CPC) continue to increase, indicating that competition is heating up.

Furthermore, Facebook has been embroiled in several controversies, including fake news, privacy concerns, and political interference, which have led many users to reevaluate their relationship with the platform. The platform’s ongoing controversies might be a reason for the gradual drop in user engagement. 

Meanwhile, TikTok has emerged as one of the top social media platforms for younger users, boasting a whopping 689 million monthly active users globally, including 100 million in the US. TikTok’s algorithm prioritises creative and captivating content, making it an excellent option for businesses aiming to explore innovative marketing campaigns.

While Facebook’s dominance in social media is still up for debate, it’s clear that the platform is facing significant challenges in maintaining its position. 

As younger users continue to gravitate towards newer and more engaging platforms like TikTok, businesses will need to diversify their marketing strategies to stay competitive and relevant. The social media landscape is constantly evolving, and businesses that can adapt to these changes are more likely to succeed in the long run.

Are Facebook Ads Still Worth It?

With the changing landscape of social media and the rise of newer platforms, businesses may wonder if Facebook ads are still worth the investment.

Despite the challenges and controversies that Facebook has faced, the platform still offers a range of benefits for businesses when it comes to advertising.

As we mentioned earlier, Facebook has a massive user base with billions of active users worldwide. This provides businesses with a vast audience to target and promote their products or services to, regardless of their industry or target market.

Additionally, Facebook’s targeting options allow businesses to create highly customised campaigns, reaching users based on their demographics, interests, behaviours, and more

Key Takeaways:

1) Facebook and TikTok have different advertising options, with Facebook offering more targeting options and ad placements, while TikTok primarily focuses on in-feed ads.

2) Historically, Facebook has had a higher conversion rate compared to TikTok, due to its extensive targeting options, ad placements, and a long history as an advertising platform.

3) Despite challenges and controversies, Facebook remains one of the largest social media platforms with a massive user base, and it continues to evolve and adapt to changing user preferences and market trends.

4) While newer platforms like TikTok, Instagram, and Snapchat have gained popularity, Facebook is still a valuable platform for businesses to reach their target audience and promote their products or services.

5) Facebook ads can still be worth the investment for businesses, as they provide a wide audience reach, customization options, and the potential for high conversion rates.


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