Dream Clients
Who We Can Help, Who
We Love To Work With,
And Who We Turn Away
If you’re looking for the cheapest marketing service on the internet, we’re not for you.
If you’re looking for a company you can trash, abuse, and still expect miracles, we urge you to look elsewhere.
And, if you think we’ll drop our pants for you – you might as well slam the lid shut on your computer and call it a day.
Unlike a lot of marketing agencies, we’re not interested in working with everyone.
Who Can We Help
With experience to boot and a proven track record on every major digital ad platform, we can help 99% of businesses.
But, if our experience tells us anything, it’s this.
There’s no such thing as a bad business, there are only bad marketers and business owners.
As somber as this may sound, it highlights a valid point shared by a lot of great marketers and advertisers.
The single determining factor for growth marketing partnership success is the philosophy or ‘worldview’ (attitude, integrity, accountability, openness etc) of the business or marketing leader.
Let me break it down for you with a little napkin mathematics…
Bad philosophy = Inferior marketing campaigns + frustrated marketing team
Bad Philosophy = Terrible Outcomes
Great Philosophy = Remarkable Marketing Campaigns + Delighted Marketing Team
Great Philosophy = Exceptional Outcomes
In summary, it’s the leader’s attitude toward what we do to achieve their customer growth that dictates their success.
So, then. What are we looking for?
Who We Love To Work With
Here’s who our ideal clients are:
Criteria One: You’re Exceptionally Transparent
You’re open and honest with us about your budget, your goals, and what you expect from working together.
Criteria Two: You’re Inspired To Grow And Be Better
You want to grow your business and you’re willing to invest in marketing to make that happen.
Criteria Three: You’re Willing To Learn Our Approach
You understand that effective marketing requires trial and error. And – better yet – you’re willing to put in the work to get results.
Criteria Four: You’re Ready For Your Business To Scale
You’re prepared to increase your investment as your business grows. You know this because effective marketing is essential for sustainable long-term growth.
Criteria Five: You’re Result-Driven While Focused On The Long Game
You’re not interested in short-term gains that come at the expense of long-term success.
Criteria Six: You Deal In Realities, Not Fairytales
You know there’s no such thing as a quick fix.
You’re not looking for us to wave a magic wand and make all your problems disappear.
You know the only way to address your problems is to deal with the incontrovertible truth. Recognizing the truth may hurt, but it’s the first step to greatness in any field.
Criteria Seven: You Respect Our Approach And Capabilities
You see the value in our experience and expertise and you trust that we have your best interests at heart.
Criteria Eight: You’re Prepared To Work Alongside (And Become Part Of) Our World Class Team
You know that effective marketing is a team effort and you’re excited to work with our amazing team to achieve your goals.
If this sounds like you, then we would love to hear from you.
Who We Turn Away
“It’s the fish that John West rejects that makes John West the best.”
– John West TV Commercial, 1966
Thus, here are some of the warning signs we look for before we commit our resources to fuel your dream.
You'll Skew The Truth When It Suits You
Marketing is all about telling a story, and often that story is built on a bed of half-truths.
The problem with this approach is that it sets up an adversarial relationship right from the start.
You’re lying to us and expecting us to produce exceptional results – which isn’t going to happen.
He took action, knocked on doors and made a living helping Small Businesses (SME’s) and eCommerce brands grow online.
In his first year of Business, his approach had enabled his first handful of clients inspiring results.
He transformed (4X) a gift business into a scaling (and hyper profitable) subscription business.
He catapulted a Yoga Brand from $15K a month through to $120K per month.
He developed the ‘Big Idea’, and ran the digital advertising to enable a world-first crystal-infused soft-drink to go from $0 through to $53K per month in less than 6 months.
Things were on the way up.
And – to top it all off – he did his first international keynote. At Dojo Bali, he spoke about the nexus of direct-response and digital marketing.
Something he would later be known for.
You Treat Your Team And Ours Like Sh*t
We’ve all been in those meetings, where the marketing team is berated for not producing results, despite putting in long hours.
What this does is breed resentment and a “sink or swim” mentality.
No one wants to work hard for a company that doesn’t care about their well-being.
Like a lot of Entrepreneurs/Marketers (here’s a damaging admission if you’ve ever seen one), we’re excellent at growing businesses.
We’re simply not the best at managing people.
And through this experience, the business changed shape from one built around freedom to impact.
In 2019, we got our first taste of the SAAS Business Model.
And oh boy – we’ve loved drinking the nectar of T2D3 Growth ever since.
But, as Gary Halbert says, ‘The Street Learns Best’.
As we scaled, the transition from serving SME to SAAS and Enterprises revealed to us we needed to work better with Marketing Managers.
To begin with, it was tough.
“Tough Times Never Last. Tough People Do.” – Robert Schuller
Luckily, we were tough (and we grew so much in that year). But, what happened in the next two years we never saw coming.
You Fail To Help Yourself Be Successful
“The best way to find out if you can trust somebody is to trust them.” – Ernest Hemingway
That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.
But, the fact we made it out the other end alive yet scattered, told us something about how we do things.
We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.
We don’t give up . And we know how to hustle.
When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.
But, as they say, what doesn’t kill you only makes you stronger.
Through the power of our intentions, our ship kept sailing in the right direction.
We not only survived.
We came out stronger, with systems and processes.
Designed for hell, or high water.
You Believe We'll Drop Our Pants For Your Profits
There’s a reason we’re called a “direct-response” marketing agency and not an “ad agency.”
We don’t just produce pretty pictures and pat ourselves on the back.
We’re focused on results.
This means that we need to be paid for our results.
If you’re not willing to invest in effective marketing (and pay for what it’s worth), then you’re not going to get the results you want.
We’ve assembled a team to help Founders, Marketing Managers, and Business owners (like you) grow their companies on their terms.
We’re focused on building an Agency that will last for generations and make a lasting impact on the world.
This is our why.
And this is what drives us to be the best Direct-Response Advertising Agency in the world.
You Create Division Between You (And Your Team) And Us
We’re a direct-response marketing agency.
But, if you’re putting us down, or pitting us against your team, then it’s only going to create division and resentment.
And that’s not going to help anyone.
That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.
But, the fact we made it out the other end alive yet scattered, told us something about how we do things.
We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.
We don’t give up . And we know how to hustle.
When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.
But, as they say, what doesn’t kill you only makes you stronger.
Through the power of our intentions, our ship kept sailing in the right direction.
We not only survived.
We came out stronger, with systems and processes.
Designed for hell, or high water.
You Fail To Hold Up Your End Of The Bargain
“A deal is a deal.” – Italian proverb
This one’s pretty simple: if you don’t do what you say you’re going to do, we’re not going to do what we say we’re going to do.
It’s as simple as that.
If any of these warning signs sound familiar, it’s best to move on.
There are plenty of other businesses out there willing to work with us.
It’s OK if it isn’t you. Sorry.
We’ve assembled a team to help Founders, Marketing Managers, and Business owners (like you) grow their companies on their terms.
We’re focused on building an Agency that will last for generations and make a lasting impact on the world.
This is our why.
And this is what drives us to be the best Direct-Response Advertising Agency in the world.
You Expect Miracles Without Effort
“I’m not saying ours is the only way, or the best way, but it’s our way.” – Lee Iacoca
If you think we’re going to wave a magic wand and turn your business into a growth machine without any effort on your part, you’re dreaming.
We work hard for our clients, but we also expect our clients to work hard with us.
If you’re not willing to put in the effort, don’t waste our time.
That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.
But, the fact we made it out the other end alive yet scattered, told us something about how we do things.
We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.
We don’t give up . And we know how to hustle.
When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.
But, as they say, what doesn’t kill you only makes you stronger.
Through the power of our intentions, our ship kept sailing in the right direction.
We not only survived.
We came out stronger, with systems and processes.
Designed for hell, or high water.
You're A Micromanager
“There’s only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
– Sam Walton
We’ve found the best way to produce exceptional results is to give our team the autonomy they need to do their job well.
If you’re the kind of leader who needs to have their hand in everything, we’re not a good fit for you.
We’ve assembled a team to help Founders, Marketing Managers, and Business owners (like you) grow their companies on their terms.
We’re focused on building an Agency that will last for generations and make a lasting impact on the world.
This is our why.
And this is what drives us to be the best Direct-Response Advertising Agency in the world.
You're Not Willing To Invest In Marketing
This should be a no-brainer, but we’ve had clients who are only willing to invest 5% of their total revenue into marketing.
What this tells us is that they’re not serious about growing their business and are content with the status quo.
Which isn’t what we’re about.
You see, we’re a growth marketing agency. We exist to help you grow your businesses using direct-response advertising.
That means we’re always testing, measuring, and optimizing your campaigns to get you the best results.
This is why we only work with companies that can increase their investment as their business grows.
Because if you’re not prepared to do that, then it doesn’t matter how well our campaigns perform – your business will never reach its full potential.
That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.
But, the fact we made it out the other end alive yet scattered, told us something about how we do things.
We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.
We don’t give up . And we know how to hustle.
When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.
But, as they say, what doesn’t kill you only makes you stronger.
Through the power of our intentions, our ship kept sailing in the right direction.
We not only survived.
We came out stronger, with systems and processes.
Designed for hell, or high water.
Let's Wrap This Up.
An Agency mentor once told me that if you wouldn't want to cross the street to say 'G'day' to your client, you should never choose to work with them.
Another mentor also said to me that if you wouldn’t want to grab a beer with the team after hours, you should never turn the team into your client.
At Owendenny Digital, we work hard and we play hard. It’s part of our unique success story.
And by working with the right people, we’ve created business growth fairytales that’ll inspire even the most critical minds.
Bottom line: If you want to partner with a transparent marketing agency, inspired to grow, and will help you scale your business – Owendenny Digital is the agency for you.
And if you don’t fit our ideal client profile, we wish you all the best in your search.
Great, Owendenny Digital Is For Me. How Do I Work With You?
If you want to partner with a no-bs growth marketing agency that will help you scale your business, we should chat.
Just click below to start with a growth diagnostic and let’s chat about how we can help you grow your business today. Alternatively, contact us here.
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