Menu
Led by human psychology. Inspired by proven campaigns. Executed by experienced marketers.
Based in Geelong and serving businesses across regional Victoria, we’re a direct response marketing agency built around one thing: rapid, measurable growth.
From strategy and audience research to media buying and conversion optimisation, we handle every step so you can focus on running your business.
Generating quality leads and converting customers isn’t as simple as it used to be. But it doesn’t have to be complicated.
From building your funnel to running conversion-focused campaigns, we handle: Audience research and targeting. Behavioural psychology. Sales copy, outreach, landing pages and ad creative.
We’re direct response specialists who drive consistent month-on-month growth for leading brands, SaaS companies, and eCommerce businesses across Australia and beyond.
We combine years of digital advertising experience with behavioural psychology to create campaigns that convert.
If you’re looking for a Geelong direct response marketing agency that delivers measurable results, you’ve found us.
You’re not getting a service. You’re getting a complete growth team for a fraction of the cost of an in-house CMO.
You’ll get Slack access to your dedicated growth team, which has been optimised to scale your business fast.
Your team includes all the strategic and tactical specialists you need, available when you need them.
Each team is led by our Chief Marketing Officer, working with digital strategists, copywriters, designers and product specialists to drive your growth.
We keep our promises and have honest conversations when needed. If that’s not your style, we might not be the right fit. But if you want a team that moves fast, communicates clearly, and delivers results you can actually see, you’re in the right place.
But if you want a team that moves fast, communicates clearly and delivers strong results—you’re in the right place.
You’ll be in our Slack channels, on calls with the team, and seeing progress on your campaigns daily.
If you’ve read this far, you’re exactly the kind of client we work best with. We hold ourselves to high standards and we expect the same in return. Click “Book A 10-Minute Chat” below and one of our directors will personally review your current marketing and come back to you with a clear plan.
A direct response marketing agency builds campaigns designed to generate an immediate, measurable action from the audience, whether that’s a phone call, a form submission, a purchase, or a booked appointment. Unlike brand awareness advertising, every campaign is built around a specific offer, a clear call to action, and trackable results. At Owendenny, we use direct response principles across paid social, paid search, email, and landing page design to drive consistent, predictable growth for our clients.
Direct response marketing includes Facebook and Google Ads campaigns with a specific CTA, email sequences designed to drive purchases or bookings, sales pages and landing pages built around a single offer, SMS campaigns with time-sensitive promotions, and retargeting campaigns that bring warm prospects back to convert. The common thread is that every piece of communication asks the audience to do something specific, right now, and the result is tracked and measured.
Brand marketing builds awareness and recognition over time. Direct response marketing drives action now. Brand campaigns are measured by reach, impressions, and sentiment. Direct response campaigns are measured by leads generated, cost per acquisition, and return on ad spend. Most growing businesses need both, but direct response delivers faster, more measurable results and is particularly valuable when you need to generate revenue quickly.
Costs vary depending on the channels used, the size of your audience, and the complexity of your campaigns. At Owendenny, we work with businesses investing from $2,000 per month upward in ad spend. Our management fees are structured around your growth goals, not arbitrary retainer tiers. We’re transparent about what it costs and what you can expect in return before you commit to anything.
Faster than most other marketing channels. Paid social and paid search campaigns can begin generating leads within days of launch. Email and retargeting campaigns often see results within the first week. The optimisation phase typically runs over the first 30 to 60 days as we gather data and refine targeting, but most clients see meaningful lead flow well before that window closes.
We are a digital marketing agency focused first on user messaging – the frequently ignored factor that multiplies success across channels. Get in touch to increase your ROAS and lower your CPA/CPL.