landscaper marketing

Landscaper Marketing Strategies Revealed: How To Leads For Your Landscaping Business Fast

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Every homeowner requires landscaping services every now and then. The landscaping industry, in general, is on the way towards expansion. With a strong home sector, the landscaping industry is gaining momentum faster than any other home service industry. Hence, every business owner are now starting to maximize their landscaper marketing efforts.

So, if that’s the case, why has your phone been silent recently? Why haven’t you been getting the landscaping leads?

Let us explain. A landscaping business relies on an effective landscaper marketing strategy to get more leads which in turn can help them to book more appointments, connect with new customers, and get more sales.

It’s a very competitive online marketplace and to get more leads for your landscaping business means you need to make smart moves to make sure your brand stands out from the competitors.

To get continuous leads, we suggest you follow the tips given below.

Build A Website For Your Landscaping Business

A website will probably be the first interaction between a potential customer and your company. That’s why your website must be interactive and must be able to grab the attention of a visitor. Remember, your website is your sale representative and must be functional 24/7.

To achieve that it must have the following features:

  • Quick: If your website takes more than 4 seconds to load, the visitor is most likely to close your web page.
  • User Friendly: An average web user does not prefer a website with a complicated user interface. So make sure your website is easy to navigate through and everything a visitor needs is just a few clicks away.

You can incorporate shortcuts and a FAQ section on your website.

  • Must Be Mobile Friendly: More than half of the searches for a landscaping business are done using a smartphone. So, make sure your website is accessible through a smartphone.
  • Must Be Secure: Nobody prefers to stay on a website that is not secure so your website must be HTTPS and not HTTP.
  • Must Encourage The Customer To Take Action: People do not call for landscaping services until and unless it’s an emergency. On your website include call-to-actions, your contact info, and contact forms asking for the customer’s information.
  • Improve Search Engine Optimisation (SEO)

 Improving SEO means that when someone searches for a landscaping service, your company’s name or website must appear at the top of Google search. More often than not, a person would probably click on the top three or four links of his Google search results. So, your company must be on the first page of Google search results.

To get continuous leads, the content on your website and social media platforms must have the top-ranked keywords related to the landscaping business. In your content, use keywords that specify your location for example try using “Landscaping in LA”.

When someone searches for a landscaping service, the Google algorithm displays the most geographically relevant results. So even if you are a small business, improving SEO can get you an edge over your competitors.

You can also use Google local services to advertise your landscaping business on Google. If someone searches for a landscaping service in your area, your local service ad shows up and the customers can contact you directly.

Mastering SEO is a timely process and takes time to generate leads. A faster way is to use PPC search ads.

PPC ads help you target users searching for specific keywords and helps you to focus on a particular geographical location.

Due to the keywords you choose, the link to your webpage shows at the top of page 1 of Google’s search result. This ensures quicker results.

The advantages of PPC are visibility and relevance. If you traditionally advertise your landscaping business, you will interrupt the user’s online experience and he will only get frustrated and might block your ad. PPC, on the other hand, does not block a user’s online experience but displays your ad in front of users already searching for a landscaping business.

  • Manage Your Reviews

What you claim about your business holds lesser weight as compared to what others say about it. This makes reviews and testimonials very important. So, always request the customer for a testimonial after you have completed the landscaping job.

Just a few years before, referrals used to be offline but now social media platforms such as Facebook, Instagram, and YouTube are used to drop reviews.

To get leads for your landscaping business, you must have a strategy to get more reviews. Try using the steps given below:

  • After the job, ask your customer for a review.
  • You can send an e-mail or a quick message asking for a review.
  • Add a custom Google review link to your website.
  • Add call-to-action on your website and ask for a review.
  • Use a review generation tool.

  • Make Helpful Content as part of your Landscaper Marketing

One of the most popular methods to attract new customers and expand your business is content marketing. It’s a very simple idea: your content must teach a customer how to solve a problem on their own.

Now, if you make content that just talks about your business the customer will quickly lose interest. A better way is to make DIY landscaping content.

There is a slight disadvantage to it:

  • Article will be read by people across the globe. You need people specific to your location.
  • It attracts people who will not contact you rather they will solve the problem on their own.

So to improve the strategy, your content must be specific to a particular location. This may sound counterintuitive, but such content help in trust building with your community.

If someone needs a landscaping service, you will be the first to cross their minds.

The Bottom Line

The competition online is tougher than ever and to connect with your customer you need to up your landscaper marketing strategy. Investing a little time to improve your digital marketing skills can surely generate leads for your landscaping business. The tips shared above are neither costly nor very complicated to implement. You can give them a shot and most likely you will see growth in your business.

Facebook Ads for Plumbers: How to Succeed with It

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A team deciding on which is the best Facebook Ads for Plumbing to use

If your plumbing services are looking for a perfect marketing tool to help you promote your business effectively, Facebook Ads is the best fit for you. You may doubt the idea of solely relying on Facebook for your business’s online presence and reach, especially when you own or run plumbing services. However, this platform has proven to work effectively and efficiently with the proper usage and utilization! It’s why in this article, you will witness secrets on how to succeed with Facebook Ads for plumbers like you.

Why Facebook Ads?

With a whopping 2.74 billion active monthly users, Facebook has become a massive part of businesses all around the globe. Entrepreneurs see it as a simple social media platform to deal with their customers and market their products and services and a vast marketplace! If you still only see Facebook as a place to complain about politics, share memorable family events and random personal thoughts, then your plumbing company is indeed missing out!

Facebook Ads present a way for companies to get in front of thousands of potential and existing customers. You may have different company goals, such as getting more website conversions, gaining sales from people in your area, targeting a different niche market, or simply gaining more likes and followers. Facebook Ads can undoubtedly help you out with these things! It is how you gain and retain clients and build reputation and customer trust.

Start your success with Facebook Ads.

The most prominent social media on the entire planet will serve you abundantly! If you plan to target any niche, segment, group of people, or place, name it, Facebook has it! But what’s more exceptional than using Facebook itself in the form of advertisement to earn more?

Come to think of it, Facebook, as the world’s most used social media app, was utilized to serve as a powerful tool for your business to succeed. If indeed you get the point, without further a due, below is how it will happen!

Here are reasons why Facebook Ads for plumbers;

  • Generate target leads

Reach ideal prospects with the Facebook Lead Form Ad. In this kind of action, you narrow your prospects from not so interested to individuals who are really looking for your services. That is how lead generation works. You let onliners fill up forms until you generate leads among them. And until you pick the perfect customer who you can relay your promotional and business offerings.

Another good thing about this form, once people click on your lead ad, a form will pop out to input their personal and professional information without needing to leave the platform. Hassle-free! Your plumbing services can promote directly to interested prospects through Facebooks Ads.

  • Generate more website leads

The Website Visitors ad lets you promote a specific URL right directly from your Facebook Page. If you want to increase traffic to your website, the Website Visitors ad will reach people who will click on the link and can help raise awareness of a specific web page.

So aside from having an online presence on Facebook, you can effectively monitor the results of this ad by simply navigating to the Ad Center in the left-hand menu and choose All Ads. However, do monitor the results carefully for more incredible conversion of customers.

  • Convert traffic to sales

You have to install Facebook Pixel, an analytics tool that allows you to measure the effectiveness of your advertising. This software understands the actions people take on your website.

You can use the pixel to:

  • Ads are shown to the right people. Through click from the customers, you will know persons who are interested in plumbing services. You may track persons who have clicked on your website or pages and directly approach them if they are hesitant to avail of your service.
  • Generate more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
  • Better analysis of your ads. You should know the impact of your ads by measuring what happens when people view them.

  • Generate more page likes

A plumbing company on an online platform? Mostly, you won’t gain enough attention to your page. You probably have less than a thousand likes and followers. That is understandable since your business shouldn’t solely focus and get them. However, Facebook Ads for Plumbers and their business are essential. This is to make your business well-known to people and boost your other ad campaigns. With proper calls to action on your ads, it would be easier to grow your community and following.

A helping hand for all your needs!

If you think that using these ads is too technical or do not have enough time to manage them, our experts are always ready to help you! Contact us today. Owendenny is your one-stop platform for strategic and practical marketing solutions.

 

Google Ads for Plumbers: Top 5 Reasons Why

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A team brainstorming a good idea for a Google Ad for Plumbers

If your plumbing business is looking for a digital business marketing tool to promote your business to the next level, you must consider using Google Ads for plumbers. This way, you can rest assured that using Google Ads for Plumbers and their business isn’t the worst thing you can do! Nowadays, Google Ads is one of the most prominent tools paid for online ads since it is associated with Google, the world’s most used search engine.

And if you are finding ways to reach your target customers, then Google Ads is something you can go with. If you still doubt choosing Google Ads for your service promotional. Below you will find out more reasons why it is a must’ Top Pick.’

What is Google Ads?

Google Ads is an online advertising platform for Google. Google Ads allows businesses to create their advertisement to reach audiences looking for the same products or services.

Since Google Ads is a business tool that allows businesses to promote themselves on any Google properties, this positively results in more prospects. It’s why Google Ads for plumbers is a reasonable consideration for service promotion.

Your need for a tool to reach a broader range of customers is no longer impossible with Google Ads. You can reach even the farthest part of the globe with this effective tool.

However, to start getting views and deals with your target customers, create your Google Ads for plumbers today. So, stop the hesitation and begin making a move.

5 reasons why Google Ads for plumbers is a top pick!

Aside from the aforementioned advantages of Google Ads for business promotional, these points below will surely blow up your mind to end up choosing this tool as your top pick!

There may be more, but these are just a few:

  1. Vast Google reach helps you above all else!

Since Google is the most used search engine around the globe, using Google Ads for plumbers is another big thing. With millions of online users searching every time through Google, even their need for a plumber may be searched on Google.

This kind of scene opened doors for Google Ads to help you persuade them or promote your great service offerings. Prepare your best advertisement and wait for calls and inquiries to your business. It’s all thanks to Google Ads.

  1. Google Ads ensures that you’ll stay on top.

It took years before some businessmen find themselves appear their pages in the first position of the search list. Since you promote your advertisement through Google Ads, you will be on the top of the search list.

You are paying for Google; therefore, you will be their top priority. Indeed, as many have clicked to the search results, the same number would come to know your company’s incredible offerings.

  1. Learn more about your market

Google Ads for plumbers like you are not limited to just advertising. In fact, through it, you may get the minds of your beloved customers. 

Google Ads provides quick, transparent results and reports of your campaigns. It is easy to analyze your campaign’s progress since the dashboard gives you all the data related to each campaign.

With this, you can also learn about the keywords they mostly use to find a website. And every other detail other than that including, locations, the date, and time, they have searched for a keyword. 

Therefore, you can utilize such information to better your services and refine your marketing strategy. This would help you to avoid wasting money on people who are disinterested in the service you offer.

  1. Google Ads is a more flexible tool as compared to the rest.

Since Google Ads promotes different Google properties, it ensures the flexibility of your ads. It varies to the kind of property it appears at.

You can always come out with customized campaigns that will narrow on the specific types of online users. You may target your prospects with their location or with the kind of device they use to search.

Not limited to customers but as using Google Ads for plumbers, you can also set a budget to modify because it runs for PPC ( pay-per-click).

  1. Utilizing intention by using Google Ads

What makes Google Ads different from other forms of advertisement is their intention.

Google Ads may come in a very enticing way, yet it still advertises your campaign as the best consideration. But on the search network, whether someone is not looking for you, but as they came to enter your keywords, you may help them find what they really need.

Using Google Ads for Plumbers: the major takeaway

In Google Ads for plumbers, you look for appearance and let them know what they need to find.

Google Ads for plumbers is not new at all. It is always about optimizing the search engine to know your business on the search network. Let your services receive internet traffics and inquiries from your anticipated customers through Google Ads.

If you are interested in looking for plumbing services and help to boost your marketing efforts, visit us today at https://owendenny.com/contact-us/!

Painter Marketing Explained: Go From Zero To Local Hero With Google Ads

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Painter Marketing Strategies Ad Words for Painters

Most painting companies understand why Google Ads is an essential subject to them. They are always looking for methods to grow their client pool.

Google Ads, a pay-per-click form of advertisement, will enable painters to see the positive result of getting clients.

Recognising Google ads is essential for painter marketing and all businesses.

Google Ads is a handy advertisement tool since it provides instant outcomes.

When you desire to drive your business, you should run Google Ads and switch them on and off as required. There’s simply no better alternative when it comes to user intention. It enables businesses to run Ads directed at certain buying activities.

Four Important Concepts

There are four basic ideas you should know before running Google Ads in your painter marketing strategy.

  1. Customer Control

One crucial thing to know is that people who are researching now have authority over their purchasing behavior. According to studies, customers know up to 75% of what they want to buy before finding a brand or company. Clients pick companies they would like to connect with by searching online, social media, and other methods. The reality is they are not associated with the company entirely until the buying process.

  1. Convenience

When customers require results instantly, Google Ads becomes crucial. When performing painter marketing campaigns, you should consider convenience. With the availability of the internet at all times, clients can conduct Google searches that favor them. Rolling an Ad throughout the night may be why a prospective client comes to know about your painting services, then reach you for more details.

  1. Urgency/ Timeframe

Requiring a painter is never critical, though some instances may need instant attention. They include relatives visiting the city, holding a party, and buying or selling a house. In addition, the urgency should be considered if you want your business to be seen online through organic or paid search.

  1. Micro-Moments

Some things happen in life that revives other thoughts, which are known as micro-moments. For example, if a prospective client decides a time to change their house, they go to Google and search for home services. While searching, some clients wonder whether they’ll afford it, whether they need assistance renovating, and how much the project will cost them. These are crucial micro-moments that Google has discovered for the home improvement field.

Why it is Important to use Google Ads for Painter Marketing

Get Instant Results

So, what is the role of Google Ads?

First, it is evident that Google Ads can provide your painter marketing business with instant results.

You can find yourself ranking high on Google by paying some amount.

It, therefore, becomes an Ad and not an organic search.

Second, when you’re pressed with the desire to improve your business, you can make that happen by paying Google to run Google Ads for you.

Intention Driven – Focused on Purchasing Decisions

You can do an exceptional job by concentrating on intention-driven activities.

You can achieve that by running ads directed at particular buying patterns.

Google is basically the king with matters objective.

When a person is ready to buy or is prepared to make purchasing choice, it is vital to use Google organic search or Google paid ads, and nothing can defeat them.

Advertising on Facebook is excellent, but it cannot compare with Google Ads regarding alterations when a person is ready to buy.

Cheap way to text messaging.

Another overlooked feature of Google Ads is its ability to offer an affordable way to assess your messaging.

By looking at how your Ad copy and advert headlines are performing, you can see which messages are performing better for your painter marketing campaigns. Running different Ad types to assess Ad titles and ad copy is a crucial feature of Google Ads.

It can also help minimise cost per click as it improves change – conversions from messages, phone calls, or forms to your business.

Google Ads Feed SEO

This is a huge chance that most people don’t utilize. However, if you’re going to consider Google Ads, it plays a huge part in your organic search ranking and how it’s going to function.

You’ll gain more knowledge by implementing Google Ads and including the right keyword phrases used to run Ads related to painter marketing to achieve results.

Therefore, ensure that you fire these keyword phrases on your organic search engine optimisation policy.

Manage when you get your leads

Painters have better seasons for their business throughout the country. One good thing about Google Ads is the ability to turn them on or off when desired. This depends on the seasons (summer requires exterior advertisements, whereas winter is ideal with interior Ads). However, if you have a backlog and don’t require leads, you can switch your Google Ads off.

Google Ads: Using Pay-Per-Click to Generate Painting Clients

Introducing Google Ads to your painter marketing campaigns increases your client demand.

PPC campaigns are paid on cost-per-click formulae; therefore, creating a campaign that aims at the correct keyword and search phrases is essential.

Each click costs money, whether or not the person converts into sales or gets away from your site.

It starts with the smart keyword research method.

Once we realize that the right words create a good amount of searches and indicate buying intention, we then formulate our campaigns surrounding every prospective keyword.

Each keyword requires ads that are created around them, including those keywords in the ad heading and the ad copies that take the biggest part in your quality score (QS).

Therefore, the greater your quality score, the less your cost-per-click and many views your painter marketing ads will get with upper rankings.

The landing page that every click is directed to also influences your quality score directly.

The words, which include the heading and copy – should be appropriate and incorporate the objective keyword to get the most outstanding quality score imaginable.

Therefore, the web design of your painting company is also essential.

Wrapping It Up

After reading this article, we’re sure you now understand why both SEO and Google Ads should form part of your painter marketing campaign. If you think you’re in need of a new painter marketing strategy for your painting business, contact us today and we’ll organise a time to help you explore your options.

 

The Ultimate Electrician Marketing Guide: Get Leads Fast With Google Ads

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Electrician Marketing Guide Digital Agency Geelong

The internet is a huge platform and there is a massive potential customer base that you can connect with. One of the ways to expand your customer reach with your Electrician Marketing is to use Google Ads.

Google ads are paid advertisement. When an internet user “Google” for an electrician, your advertisement appears at the top of the search result.

Google ads provide customers a quick insight to your electrical business and services. Being in the top of search results catches your audiences’ eye, there is a huge chance that they will click on it and will contact you.

That being said, there are some tips and tricks you can follow to get the most out of Google ads and get maximum customers for your business.

Step 1: Specify A Location In Your Ad Campaign

When trying to get clients in trade, location matters a lot. Let’s say you are looking for an electrician for your home, you would most probably search for them within a 3-mile radius. More often than not, an electrician may be needed on an urgent basis. So, proximity is very important.

Be very specific with your campaign targeting and drill down to a very specific radius. Then, in your ad make sure to include keywords that relate to that specific location. Let’s say you live in Boston and want to target Beacon Hill residents in your ad. Then use keywords such as “electricians in Beacon Hill” or “Beacon Hill electricians”.

Step 2: Develop An Interactive Website

Building a website is one of the frequently used ways to turn leads into conversions. The website design must focus on driving visitors to get your services.

On your webpage display your contact details, the area you are based in, the value proposition, and an estimate form. In the background of your webpage, display a picture of an electrician in a work environment.

Though these tips may sound very basic, some business owners overlook these details while designing a website.

Remember, a lot of your potential customers would be searching for an electrician using a smartphone. So, make sure your website is responsive on a smartphone as well.

The website must revolve around:

  • What do you have to offer?
  • Where are you based?
  • What do you want your visitors to do?

Step 3: Encourage Customers To Make A Phone Call To Your Electrical Business

Phone calls are essential because the majority of customers will contact you through this form of communication.

It’s also important because when a customer wants you to visit them at their home or workplace, they prefer talking to the person who would be paying a visit.

Moreover, it is easier to explain a problem to the electrician on call rather than through an email or a form.

So, how can this be achieved using Google Ads? Here are a few tricks that can help:

  • Setup call extensions.
  • Run call-only campaigns.
  • Display your business contact number in your ad text and on your PPC landing page.
  • On your PPC landing pages, use call-to-action such as “Call Now!”.

Step 4: Display Your Testimonials From Your Customers

This is a killer electrician marketing strategy. In fact, it works with every business on the planet.

When a customer calls an electrician to their home or workplace, they need to be 100% percent sure that they will not be scammed.

In fact, one of the biggest drawbacks of online transactions is that a lot of people have been scammed online.

This makes your customer’s reviews very important.

If your online page or account does not have enough reviews, don’t be hesitant to ask your happy customers for a review. Follow the tips below to get more customer reviews into your ad campaigns:

  • Configure review extensions in your search ads.
  • Request your customers to leave a review on platforms such as Facebook, Yelp, and Google.
  • Display the reviews on the landing page of your Google Ads.
  • On your website, make a separate section which only shows the reviews of your previous customers.
  • Post a video or pictures showing your previous works.

5) Master Search Engine Marketing (SEM) For Electrician-Related Terms

It’s not every day that an electrician is needed at home or a workplace. Sometimes months pass before an electrician is needed at home or at work.

So, whenever someone searches for an electrician, you must be at page 1 of Google search results. There are three ways to dominate the Google search results:

Pay-Per Click Advertising

These ads work through auction based systems such as Bing Ads and Google AdWords.

The edge you get here is that you show up on the top position of page 1 of Google search results. Moreover, you can control the copy and landing page. This, we believe, is the ultimate for any electrician marketing their own business.

Google My Business

It’s a free listing platform. You can set up your business on Google My Business. The listings here can be optimised using descriptions with appropriate keywords and getting customer reviews.

Organic Website Listings

This is also a free method. You rank up by incorporating keywords, getting traffic via social media, and updating content on your site and your blog.

Step 7: Post Videos And Visuals Of The Electrical Work You Do

Lengthy paragraphs would only bore out your customers and they would most likely move away from your website. To grab your customer’s attention, post videos and visuals on your Google Ad, website, and social media pages.

You can start off by posting a video that explains what you are offering or why it is such an important task.

To get more audience, post videos on YouTube and some info graphics on your social media pages.

Step 8: Include Your Competing Electrical Companies In Your Ad

In any business, it is important to stay ahead of your competitors. So here’s a little trick to do this when competing online with your electrician marketing strategy.

A customer will search for a particular company, which was referred to him by his colleague or the one which is quite famous in the area. Now you have a window to show your company ahead of them by bidding on competitor keywords. Create campaigns and target their company names and try to be specific to what they are offering.

This way you can beat them in the SERPs, get calls for cheap CPC’s and customers looking for some other company would end up on your Ad, website or social media account.

Here’s The Bottom Line

Google Ads is a platform used by thousands. No doubt there are hundreds of potential customers but so are competitors. You are surely a very skilled electrician but to connect to customers online you need to improve your electrician marketing game.

The tips discussed above are sure to give you an edge over your competitors and help you grow your business. If you’d like to explore your options in discussing your electrical business, contact us today and request an obligation free quote from us.

Plumber Marketing Strategies Revealed: How To Generate Plumbing Leads For Your Plumbing Business Fast

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Plumber Marketing Strategies Revealed

Today when a person needs something they search about it on the internet first and if your business is not available on the top internet searches then it means you are missing up on huge potential orders and customers. 

Whether you are new in the plumbing business or an old player in the game but unable to generate maximum high quality leads then you need to make some changes and gear up with some unique plumber marketing strategies that will generate maximum leads for your plumbing business and will take it to the new level of success. 

Keep on reading to learn the best strategies along with some handy tips and tricks to improve your Plumber Marketing plan.

Step One: Research Your Market:

Before jumping on the bandwagon to try everything, sit back and conduct thorough research on the various aspects of your business. The relative data collected will help you understand the need for repairing and maintenance needs in a specific area and the possible leads you could get. This will help you position yourself in such a place where you could attract maximum customers.

The market research also includes competitors’ research as it is very crucial to know what others in your business are doing. Take a look at their websites, their advertising strategies, and things that customers like and dislike about them. 

Pick The Right Design For Your Website:

People have a strong habit of judging a book by its cover. 

Make sure that your cover i.e., your website is attractive and eye-catching. A responsive design that is mobile-friendly mostly ranks better in Google searches. When people need a plumber they search for the best plumber near me online first. Make sure that you rank higher on their searches. Your website should have the following: 

  • Make the process of customers contacting you easier. 
  • The contact details should be available clearly.
  • Offer some free coupons and discounts on availing your service 
  • The website should be updated all the time. 

Step Three: Optimised SEO

SEO is the key to success in the digital marketing world. Research says that almost 80% of people search online before making a purchase which gives you an edge to reach more customers.

To win among the intense competition of the online world you need to use SEO as your shining armor. Use the right powerful keywords that most people will search about while looking for plumbing businesses around them. Like the words: best plumbers, plumbing company, etc. 

Step Four: PPC (Search Engine Marketing) Advertisements

Pay-per-click (Search Engine Marketing (SEM)) is the most effective digital advertising model. Here a monthly budget is set for an ad campaign and you only have to pay for the visitors who will click on your ad. You can: 

  • Spend wisely on a strategy that works
  • Reach customers who are most likely to place orders
  • Save a lot through an optimized Ad campaign.

Google AdWords is the most beneficial PPC advertisement platform with numerous options to promote your business. The ad campaign needs to be properly managed and assessed by trained experts otherwise the budget can skyrocket without any results. Contact us today for an obligation-free quote on our money-back guaranteed service. 

Step Five: Email Marketing

Do you know for every $ spent on email marketing can bring back around $40 and more?

This method is best to build a trusting relationship with your customer. You have an existing list of your customers’ emails. You can start by sending Plumbing related emails to them. Such as:

  • Promotional content
  • Latest offers and deals
  • Maintenance ideas
  • DIY methods
  • Extra information
  • Reminders etc

Your email marketing strategy has to be consistent and expertly crafted.

One email a month is not going to bring any results. The emails should be informative and helpful as once the customer knows that you want their best they will prefer you over others from major to minor inconveniences.

Step Six: Manage Your Online Reviews

Online reviews are the word of mouth that is trusted by most when considering a certain Plumbing service provider.

It is a proven theory that half of the people made their purchase decision based on online reviews about a business.

For this, you can send a feedback email to your customers linking it with your Google Business or Facebook page once the job is performed.

It’s an opportunity that does not require any investment so try to avail it as much as possible.

Step Seven: Start Creating Plumbing Content

Blogging about informative plumbing content can help you rank above others by over 400%. If that’s not enough then consider this: Small businesses that have blogs on their website can attain 126 % more leads than those who do not blog.

Feed your consumer with authentic information in your blogs that will make them feel empowered and well educated on the matter.

As people do not have much knowledge about this business so you can use it to your advantage and highlight the most frequent issues in your blogs. 

Step Eight: Generate Awareness With Facebook Marketing

When everyone is on Facebook why shouldn’t you take advantage of it?

Market your product among a wider range of people through creating a Facebook business page.

As Facebook is the most used social media platform, create a professional business page and build better brand awareness through your Facebook page.

As Facebook is the most user-friendly platform used by the majority, your chances of being successful are the largest here. The advantage you can enjoy here are:

  • You can directly communicate with your customers
  • Keeps you in the limelight
  • Is inexpensive
  • Is interactive and user friendly 

Need Facebook Marketing for your business? Our services are designed to delight. You can learn more about them here.

Step Nine: Keep On Remarketing Wth Facebook And Google Ads

When a person searches for something on the internet or visits a website they are shown the ads about it everywhere about it later as well.

This is remarketing, and it’s crucial you include it in your Plumber Marketing strategy.

With plenty of platforms for remarketing available, it is one of the greatest sources to generate maximum leads. 

Google AdWords lets you create remarketing campaigns to get you leads that convert into potential buyers. It brings the people to your online shop or website who search about your product on Google. They have a comprehensive Ad procedure to make you highlight on every platform possible.

  • Video remarketing- ads appear as videos on YouTube
  • Search remarketing- your ad will be shown when someone visits your website
  • Display remarketing- your ad is shown on other websites as well
  • Customer list marketing- upload a list of contacts and when such people will log into their Google accounts your ads will be shown to them

If Google Ads isn’t your thing, you can always use Facebook Ads to remarket your customers as well. In fact, we often include this in our packages tailored to the plumbing services businesses. Contact us today to find out how we can implement this for your business.

Step Ten: Seal the Deal

Lead generations are the way to success for online plumber marketing. If you want to see a rising trend in your business profits then you need to use the best plumber marketing strategies and leads as efficiently as possible. The results might not start to appear immediately but they will appear with time. Study the market little by little and then invest accordingly in the relevant fields.

The Life Changing Benefits of Hiring a Facebook Specialist to Grow Your Business

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Facebook Specialist

Owendenny Digital is a Facebook Advertising Specialist based in Geelong.

Business owners are always looking to grow their business. And according to us, hiring a Facebook Specialist should be their number one.

Here’s why: Facebook Ads is hands-down the most cost-efficient and effective strategy in 2021 to grow a business.

By hiring a Facebook Ads Specialist, you’ll be able to tap into so much.

Think of unprecedented growth. Fresh opportunity. Better prospects.

Owendenny has been buying ads for years and knows how to get the most ROI out of your media budget.

In this article, we’ll make our case on why it’s vital you hire a Facebook Specialist this year to grow your business.

Why Do I Need A Facebook Specialist To Run My Facebook Ads?

Facebook doesn’t offer a “one-size fits all” approach to advertising.

Businesses need experts who understand the platform and how it works for industries.

They need this to create effective, relevant campaigns that get your business results.

Owendenny is your one-stop shop for Facebook Ads Management and Strategy. It’s our life’s work to get businesses remarkable results using Facebook Ads.

Through our transparent methods and focus on personalised attention, Owendenny’s approach will definitely grow your business.

How Can I Expect A Return On Using Facebook Advertising?

Our goal is to deliver outstanding ROI’s on our client’s investment in Owendenny.

We strive to provide exceptional customer service through dedication and transparency.

We provide detailed reports about what we’re doing, why we’re doing it, and how it’s pushing the needle forward for you.

So, We’re A Facebook Specialist. What Does That Mean?

It means we know what it takes to grow your business using the Facebook Ads platform.

Our team can offer an unparalleled level of expertise, experience and consistency when it comes to Facebook Ads.

We also work with passionate experts around the world helping businesses succeed online.

No matter where you come from or what time zone you’re in, our support is available for you at any given moment.

7 Unbelievable Benefits Of Hiring A Facebook Advertising Specialist

Benefit #1 – You’ll Get More Engagement

We know Facebook Ads inside-out.

We help you drive the right kind of engagement with your target audience. This, in turn, will result in more sales and leads for your business.

Benefit #2 – Your Content Will Reach A Larger Audience

When you run Facebook Ads to perfection, you’ll find out how cost-effective the platform is!

You’ll get more post views, and your message will reach a larger audience.

Benefit #3 – You’ll Grow Your Business Faster & Easier

When you hire the Facebook Ads specialists at Owendenny, we can help you create great ads.

Great Ads do all the heavy lifting for your business growth goals.

A great ad drives engagement, generates quality traffic and great leads.  We can make all this possible with our tailored growth solutions.

Benefit #4 – You’ll Never ‘Overspend’ On Facebook Ads With Refined Bidding Strategies

If you run Facebook Ads with more new bidding strategies, you’ll rarely spend more than you can afford.

At Owendenny Digital, we live and breathe the nuances of the Facebook Ads Manager.  We know how to harness Facebook’s power of Advertising for our clients.

Benefit #5 – You’ll Discover Insights About Your Customer Beyond The Clicks 

It might look like clicks, comments, leads and likes to you…

But to us, it’s a river of customer insights ready to the taking.

A Facebook Advertising expert knows how to run advertising tests to drive results.

A great Facebook Ads specialist has a method, a system and process. With these, they can identify opportunities lying dormant.

In fact – they could be yours for the taking!

Benefit #6 – They Can Explain Exactly How Your Campaign Is ‘Really’ Going

It’s easy to track how well your campaign is doing with a specialist who knows what they’re doing.

An expert can tell you how many impressions, clicks and leads your campaign has generated.

They’ll also know exactly who those people are – what their interests are, where they live, if they speak English or not, what time of day they’re most active on the social network…

…and that’s only the beginning!

By working with a Facebook Ads Specialist like us, you’ll get more than a gut feel about whether your campaigns are performing.

Benefit #7 – They’ll Help You Find Your Customer On The Facebook Platform

This is a big one.

Businesses are naive to think that their target market isn’t on Facebook.

They ‘might’ not be on Facebook in a professional capacity. But it’s almost certain that they have a personal Facebook account.

By using ‘interest’ targeting or technical features such as ‘lookalike audiences’, Owendenny can help you determine what your customer looks like.

In fact, we can identify the dream avatar you’re eager to attract who’s in-market and about to make a decision!

Now that, ladies and gentleman, is powerful stuff!

How Much Does It Cost To Work With A Facebook Specialist?

There’s no set fee for Facebook Advertising.

Remember: You get what you pay for.

And we’ve all heard the saying ‘If you pay peanuts, you end up with monkeys’ – right?

Well, the same applies with hiring a Facebook Ads Specialist!

A Facebook Specialist will charge either a fixed fee retainer, per month or per project.

But, there are new ‘Pay-Per-Result’ and Commission-based structures emerging in the market.

These new partnership models enable growth marketing teams to enlist the best talent in the world for a fraction of the price by paying only for the results they get.

(And if you’re wondering what we do, that’s something we L-O-V-E to offer businesses like yours).

The best way to find out is by asking them how they like to work, what results you can expect and what their fees are.

What If I Can Do Facebook Ads On My Own? Do I Need To Hire An Expert To Help Me Get Better Advertising Results?

Many small businesses are doing Facebook Ads on their own. But, they don’t get the results that a specialist would be able to.

When you work with a specialist like us, you’ll also get:

– Accessibility  – They’ll always answer your questions and explain things in detail.

– Efficiency – Spend less or no time managing your ads and focus on other income generating activities.

– Accountability – They’ll make sure everything is up to your standards.

– Expertise – You can expect a high quality service, they’ve been doing this for years.

The best way to find out if hiring a Facebook Specialist like us would benefit you is by talking with them.

Why not check out our services page and leave an enquiry!

We don’t bite and every conversation we have is obligation-free!

Do Facebook Advertising Specialists Guarantee Results?

Many people believe that Owendenny is like any other digital marketing company.

But believe us, we’re different.

Why? It’s because we guarantee results.

We make the bold claims we do because we use proven methods and techniques for clients we can help.

We’re proud of generating a better ROI for our clients than almost everyone else who puts their hat in the ring.

Better still – you could be our next success story!

How Much Does Facebook Advertising Cost?

Contact Us Today and we’ll set up a discovery call with you to explore your options.

It only takes around five minutes and we’ll be able to provide you with an honest assessment of your requirements.

Just make sure you’ve got as many technical details as you can on hand!

Once we’ve completed our initial discovery call, we’ll determine whether we are for you.

If we’re confident we can make it work for you and your business, we’ll provide you a tailored solution that’s guaranteed to excite you.

How Does My Company Get Started With Owendenny’s Facebook Advertising Services?

Contact Us Today and tell us about you and your needs.

Once you do, one of our specialists will contact you shortly via email or phone call.

Alternatively – if you have an existing Facebook Ads campaign, we offer a free Video Review to provide you with insights and solutions for growth.

In Conclusion

If you have a small or medium business, then it’s likely that Facebook is the best way to reach your customers.

But if you don’t know how to use this powerful marketing tool, you could end up losing money instead of making more.

That’s why we encourage every entrepreneur who wants their business to grow to hire us as their specialist for managing these campaigns.

Our expertise has proven time and again our clients have tapped into new growth by hiring us for all things digital marketing.

So, you know the drill. Contact Us Today and see whether you’re a good fit for your next business adventure with us!

How to Find a Google Ads Specialist: 7 Key Criteria for Selecting the Right Person

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Google Ads Specialist - Geelong - Melbourne - Owendenny

When looking for a Google Ads Specialist, it’s important to remember they’ll be working with your business on a daily basis.

This task requires an understanding of many things. This includes bidding auctions, problem solving, ongoing management – not creating ads.

If there’s one thing more important than anything else, it’s their working relationship with you.

In this blog, we’ll cover 7 key criteria you must consider before choosing your company’s PPC specialist.

Do I Need A Google Ads Specialist For My Campaigns?

You know Google Ads are a great way to get your business in front of customers.

It’s only natural to ask the question: can I do my Pay-Per-Click (PPC) Campaigns myself?

Let’s be honest. The Google Adwords platform isn’t easy. Even seasoned digital marketers have their hands full with this beast.

The Google Ads platform is forever changing. There’s so many elements to consider when optimising your campaigns.

Are you chasing conversions?

Phone calls?

Or – I don’t know why – clicks?

Even when you think you’ve got it down pat, there’s always  something new around the corner. All the above could impact your campaign performance.

And let’s face it – not everyone has time to spend hours every day monitoring their ads accounts… 

Having a specialist who knows how best to manage your Google Ads for greatest ROI is essential.

A certified specialist will ensure your account is in alignment with your goals. 

Whether it’s keyword research, ad copy or keeping things ticking along. Everything is dynamic in the world of Digital Advertising.

If you’re keen to do it yourself? Go for it! But, if you’d rather be the businessperson you wish to be – leave it to the experts.

With that question outta’ the way, here’s our criteria for finding an unbelievable Google Ads specialist for your business.

Criteria 1: Look For Google Ads Experience And A Healthy Track Record

You want to get the most out of your Google Ads, but it’s hard to know who you can trust.

Everyone is saying they’re a Google Ads Expert these days, but how do you know if they are?

How do you know if their results are genuine or not? 

Look for someone with a track record of success in your niche.

Get them to prove that they have experience and that this isn’t some fly-by-night operation.

Ask for case studies, or even live shots of their accounts under management.

Make sure you hire someone who knows what they’re doing!

Criteria 2: Ensure They’re A Certified Google Ads Specialist (Or Google Partner)

Google Ads is hard, but it doesn’t have to be. 

You don’t want to waste your time and money on agencies who can’t get results.

Even worse, spending money on digital marketing agencies who can’t service your account.

The last thing you need is someone who’s going to up and quit because they got a better offer.

Remember this: there’s always another client with deeper pockets.

When choosing an agency, make sure they’re a certified Google Partner or Specialist .

This means they’re investing their own money into becoming experts at this platform.

And key: they’re not learning how to use it like most agencies do.

They’ll also improve your business’ ROI through more efficient management of your campaigns.

Through automated rules and best practices learned through experience, you’ll get better results.

And by partnering with a Google Ads Specialist, you’re almost  guaranteed for business growth.

Criteria 3: They Must Understand The Google Advertising Platform Updates 

Google is always changing its algorithms. You need to ensure that your ads are not being penalised.

Most businesses don’t know how to keep up with the constant changes in the google ad platform.

They spend thousands of dollars on a campaign, only for it to be shut down by an update within days.

You cannot afford that kind of waste! 

Our agency has experience working with all kinds of clients.

From small business owners right through to world’s fastest growing startups, we’ve done it all.

A great PPC expert can avoid these issues and provide greatest ROI for your campaigns.

Criteria 4: Ask Them About Their PPC Media Buying Strategy And How They’ll Get You The Most ROI 

You need to work with an AdWords expert who knows how to use your budget.

They must know about different types of Google Ads Campaigns, and which one is best for your company.

Ask them about bidding strategies, their traction approach, and the obstacles.

Ask them about their media buying strategy, and how they’ll drive results.

Criteria 5: Your Google Advertising Expert Must Be Responsive And Have Time For You

Finding a Google Ads Specialist who can deliver on this is more challenging than meets the eye. 

Too many times we’ve heard of people who have hired an AdWords professional. Then, they needed to fire them because they weren’t getting the results they needed.

Or – they’ve fired them despite getting amazing results. What clients like this missed was the love and support they needed.

Both of these situations aren’t good. In fact, they’re frustrating for both parties involved. 

Here’s a question you should ask when hiring a Google Ads Specialist:

“How much work do you have on your plate right now?”

If it’s too much, move on to another candidate. If not enough, contact us at dean.denny@owendenny.com as we’re looking to add more clients!

We work with businesses from small local companies all the way up large national brands.

(We also love working with startups!)

Criteria 6: Find a Google Specialist With Great Communication Skills

You want someone who can break down your campaigns in terms you can understand.

A Google Ads Partner should be able to understand what they’re doing, how it’s going and everything else important to you.

It’s crucial. Your Google Ads Specialist must have great communication skills

If they communicate well, you’ll never experience any nasty surprises. Especially when it comes to reviewing their performance!

Criteria 7: Find Someone Who Cares About You And Your PPC Campaigns

Do you need personalised help with your Google Pay-Per-Click campaigns?

That may be the very question you need to ask yourself before engaging an agency.

Do you want a cookie-cutter experience where you feel like another number in the queue?

Or do you want a personalised experience that values you and the relationship?

At Owendenny, we focus on the most important things.

And it’s this: your return on investment, your conversion rates and you!

With our customer-focused approach, we’re cleaning up the industry with a radically-transparent delivery model.

Want to learn how we can help you? Contact Us Today and we’ll organise a time to see whether we’re a good fit to help you achieve your goals.

In Summary

In the end, it’s not about what Google Ads specialists can do for you but how they will work with your business and team.

A talented manager is worth their weight in gold. Not only because of their skills, but because of the relationships formed over time.

A good Google Ads Specialist has problem solving skills, experience, and is cost-effective.

A great specialist must be able to form beautiful working relationships. That’s so vital to ensure both parties feel like winners at the end of every day.

If you’re looking for that winning partnership, why not try Owendenny Digital on for size!

Book A Free Discovery Call Today and see how our digital dream team could take your business to the next level!

The 11 Hottest Tips for Finding The Best Facebook Advertising Specialist

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Facebook Advertising Specialist
Hiring a Facebook Advertising Specialist can be tough.
 
You want someone who knows what they’re doing.
 
Someone who has has the experience to make your business grow.
 
And of course, you don’t want to spend an arm or a leg to engage them.
 
The best Facebook Advertising Specialists are out there. But we know, it’s hard to know where to start looking.
 
We’ve put together this blog with our top tips for finding the right person (or people) for your business.
 
In this article, we’re revealing our top 11 tips to find a great Facebook Advertising Specialist(s).
 

Why Should I Hire A Facebook Advertising Specialist Anyway?

 
Facebook Advertising (or Facebook Ads) are difficult for non-agency people.
 
In the Facebook world, everything is always changing.
 
Between algorithms, creatives, iOS updates and new competition, it’s harder than ‘boosting posts’ to get results.
 
The Facebook Ads platform is difficult to master alone. Save yourself the time and headaches by finding the right specialist for you.
 

Who Should I Hire?

 
Finding a ‘true professional’ isn’t a difficult process, it only takes time and effort.
 
When you ask yourself who, you need to know your business and your goals.
 
Ask yourself:
 
What are you looking to achieve?
 
How much do you want to grow?
 
What’s your business look like in 5 years from now?
 
It can be easy to hire the first person you meet, and we recommend you don’t do that.
 
Instead, read our top 11 tips and develop your success criteria today!
 

Tip 1: Research the best Facebook Advertising specialists in your area

 
Let’s be frank: *almost* everyone claims to be a digital marketing expert, but only some can back it up.
 
Before you start selecting, you need to talk with a whole bunch of professionals.
 
Here’s a few places to find a sound, hungry facebook ad specialist:
 
#1 – LinkedIn
 
#2 – Facebook Groups
 
#3 – Google (a.k.a. ‘Ye Old Faithful’)
 
Once you start making contact with a whole bunch of digital marketing go-getters, it’s time to…
 

Tip 2: Ask for references and testimonials from past clients

 
“Don’t just tell me, show me you can help me…”
 
If I had a penny for every time I heard this, I’d be a wealthy man and would have definitely retired longgggggggg ago!
 
(Just kidding – we love this Digital Marketing thing!)
 
When you speak with your handful of experts, ask them about their previous work. If they’re excited to show you testimonials, that’s great.
 
What’s better: If they’re getting you to contact their clients, you’re onto a winner!
 

Tip 3: Find out what services your Facebook Advertising Specialists are offering, how much they cost, and what their rates of success are 

 
As Benjamin Franklin said, People far too often know the price of everything but the value of nothing.
 
But let’s be realistic: It *always* comes down to dollars and cents at the end of the day.
 
Ask your Facebook Marketers what they offer, their style, and what’s included.
 
Do they write the copy?
 
Do they include the video production?
 
Is content creation a service they offer too?
 
Based on our experience (OK, we’re biased because we do this), it’s important to know what’s their average client relationship length is.
 
According to research, the average digital agency relationship lasts about 3 months.
 
The average agency generally works with many types of businesses and verticals. Whereas agencies with longer relationships work with less types of business.
 

Tip 4: List all available Facebook Advertising providers to compare prices and services 

 
Once you have done your homework, it’s now time to assess your choices by way of spreadsheet.
 
If you are struggling, ask yourself what’s will bring the most value to your business. Then, find a means of quantifying that.
 
Is it a tailored, intimate approach?
 
Is it a boiler-plate, templated solution which is low cost and no-frills?
 
Is it a hyper-dedicated team watching every dollar spent in your Facebook Ad account?
 
When you know what’s most important to you, it’s all easy. So, get to work and determine what’s most important for you.
 

Tip 5: Interview prospective companies before making a decision

 
It never hurts to ask these six simple questions before moving forward:
 
  1. What is your experience working with small businesses like mine?
  2. How many ads have you created for Facebook in the past year on average? (This helps gauge how much time they are devoting to your account)
  3. What’s the process of developing a compelling direct-response advertising campaign?
  4. How do you measure client success?
  5. What’s the most you’ve spent for a client in a single day running Facebook Ads?
  6. What was your most difficult challenge using Facebook Ads and how did you overcome it?
 

Tip 6: Make sure you’re comfortable with the company’s policies 

 
You’ve heard it a million times before: Always read the fine print.
 
Some Facebook Advertising Specialist offer money-back guarantees and some don’t.
 
(Spoiler alert: We offer a DOUBLE YOUR MONEY BACK GUARANTEE for most of our packages)
 
Others lock you into 12-month contracts, and some month-to-month.
 
All agencies are different, and it’s important to know how they are.
 
If anything feels wrong or doesn’t sound right, it’s is.
 
If you need another set of eyes to review a proposal, reach out to us and we’d be more than happy to help you.
 

Tip 7: Check that the company has been around long enough to prove its worthiness 

 
You don’t want to be the last one on board with a company that won’t stay around for long.
 
A business’s track record is key when deciding whether they deserve your time and energy.
 
Here’s a pro-tip: Check their Facebook timeline before signing up. It might be the one thing that saves you from making a shocking decision.
 

Tip 8: Consider whether you need someone able to work on-site

 
Here’s the truth: Digital Marketing attracts bright young talent because it’s location-free!
 
For some companies, that’s completely fine.
 
On many occasions, there’s something about being in the flesh.
 
If having an advertising specialist in your office is essential for you, you need to ask the question. Make sure you do it before you sign the dotted line.
 

Tip 9: Decide on your budget – affordable and less experienced or expensive yet experienced?

 
It’s important to have a budget in mind when looking for facebook ad talent.
 
You want someone with experience and ability that understands your target audience. What you also must keep into consideration is how much you’re willing to spend.
 
We’ve seen it all before in the agency game.
 
From cheap, cheerful yet clueless to the most proficient yet expensive professionals.
 
As a rule of thumb, expect to spend at least $1,000 for simple campaigns in Facebook Ad Management.
 
If they’re any cheaper, it’s nasty.
 
If they’re charging you more than $2,500 for simple campaigns, you’re getting ripped off.
 

Tip 10: Ensure that there is some form of guarantee in place should things go wrong

 
“Trust me, it’s there in black and white…”
 
We’ve all duped or scammed once – and holy smoke, the Digital Agency game is almost like the wild west.
 
There are plenty of cowboys out there. It’s our job to protect you from the bad ones.
 
At Owendenny Digital, we enter agreements backed by our wicked guarantee.
 
In case anything should go wrong with your campaign, you need protection.
 
At Owendenny Digital, if you don’t get results – you don’t have to pay. It’s as simple as that.
 

Tip 11: Be wary of any provider asking for money upfront without providing a contract first

 
Oh man, Facebook Ads Specialists are notorious for this sort of thing.
 
We’ve heard horror stories, alright.
 
It goes like this: Business owners get sold. Business owner deposits money in said consultants account. And then….crickets.
 
Always check then sign the contract first. Make sure that you’re covered and have some sort of guarantee in place.
 
Otherwise, it’s -way ticket to the poor house for your business.
 

In Summary

 
We hope you’ve enjoyed our top 11 tips for finding the best Facebook advertising specialist.
 
If you need help with your growth marketing, don’t hesitate to reach out and book a free strategy call with us!
 
Our expert team can provide you the Facebook Ad services required to give you the edge in 2021.
 

7 Ways To Increase Your Conversion Rate By Improving Your Offer

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Are you sick of struggling with a low conversion rate?

Tired of spending 1000’s on digital advertising and seeing no return on investment?

The most important thing you can do to ensure this is by optimising your offer.

There are many ways to spice up what your business does and make it impossible for customers to say ‘no’ to you.

In fact, when done right, it’s safe to say won’t only be coming back for more – they’ll be sending their friends too!

All you need to understand is the art of persuasion. This boils down to winning people over to your way of thinking by making them feel good about themselves .

At Owendenny, we’ve created a list of the 7 best ways to improve your offer and improve your conversion rate.

Get ready everyone, it’s time to enter the land of offer optimization!

1 – Do Everything You Can To Reverse The Risk

People are more likely to buy from you if they perceive your proposition to be risk free.

The key here is ‘perception’.

How your customer perceives you, your company, and your services dictates everything.

A simple way of reversing the risk is by offering a guarantee.

Don’t get skimpy here. Ask yourself how you can offer an industry-leading guarantee?

100% Satisfaction Guarantee or Double Your Money Back?
365 Day Guarantee
“Try on your shirt, and if it doesn’t fit – send it back in the prepaid envelope and get your money back in 24 hours or less”

There’s plenty of these kickin’ around the inter-webs. Check out the hitters in your industry and one-up them 😉

You could offer in a Performance-based Guarantee (like we do at Owendenny Digital).

If your customers don’t get results from your service, product or program – isn’t it best to refund them in full? …

…or even better: wouldn’t that make them shriek with delight and asking to buy?

2 – Offer An Easy To Understand Payment Plan (Or ‘Soft Financing’)

Offering payment plans will reduce the anxiety customers experience when they must pay for your whole product in one payment.

We did this at Owendenny. When we launched, we made the cash flow situation sound for our clients by invoicing 14 days after services.

This helps clients receive both value, leads and sales well in advance of paying for our services.

On top of this, some clients are now debited weekly instead of paying at the end of the month. Not only is this more digestible for clients, it helps us with our cashflow too.

If you can, launch a ‘Pay-Per-Result’ model and make your services even more enticing.

Imagine getting paid as a personal trainer based on the % of muscle gained or the number of kilos lost instead of a flat per-session fee.

The possibilities here are endless.

Quick Win: If you’re an eCommerce store, you’d be crazy not to investigate the power of AfterPay and ZipPay. Yes, they charge a fee, but you’d be crazy not to offer a means of paying for your products in bite-size chunks.

3 – Offer More Than One Way Of Taking Payment: Offer ZipMoney, AMEX, Paypal, AfterPay, Bank Deposit, Stripe…

Tap into all the options at your disposal when it comes to getting paid for your products and services.

Heck! You could even take BitCoin (if you’re willing to take the risk)…

4 – Bundle Your Products And Services

Create an offer your prospects cannot refuse by creating irresistible package deals.

The best way to develop a ripper offer is counter-intuitive.

It’s not by throwing all your products together.

It’s by listening to what’s important to your customer and by giving them extra services they value.

The type of value you offer should be something that’s relevant to your customers.

So, for example: if your target customer is a small business owner and you offer a service-based business, throw in free consulting time to help them work on their next project.

Or what if you’re selling tyres for work vehicles? Buy 3 Tyres and Get the 4th Free? That would go bananas!

5 – Inject Urgency & Scarcity Into Your Offer

If you’re a restaurant, offer the first 50 people on your mailing list A FREE DINNER when they book a table of 3 or more this week.

If you’re a tyre business, run your ‘Buy 3 tyres get 1 free’ promotion in June each year to align with the end of financial year (EOFY).

You get the idea!

Human’s like to count. Human’s also like certainty too. When an uncertain outcome (i.e. missing out) runs through the mind, we act fast. 

Here’s a warning: If you’re always using scarcity or urgency, get ready for customers calling BS on your business.

Everyone knows of a business that’s claiming to be ‘Closing Down’ every year. Discounting your products and services regularly will lead your business to a sad, miserable death.

6 – Offer Something For FREE

If you’ve bought anything online, you know how getting Free Shipping sweetens your experience.

If you know your margins, your Customer Lifetime Value (LTV), and your customer journey, the ‘Free’ premium is a must-do to win your customers over.

There’s nothing as compelling as Free Sh*t to increase a Conversion Rate on a website. #hardtruth

7 – Name Your Offer To Solve A Defined Problem

If you’re into marketing, business or entrepreneurship, you definitely would know of  Tim Ferriss’s best seller The 4 Hour Work Week.

When you boil the book down to its essence, the book is all about outsourcing and scaling a lean and mean business.

If your business isn’t solving a specific problem for your customers (e.g., Getting more done in less time), don’t expect them to buy or let you send them emails. By being specific, your customers will know exactly why they’re landing on your website and – if all goes well – your conversion rate will skyrocket!

Tim’s book had a wonderfully clear promise, a promise his ideal customer would do anything to see fulfilled…

…and as you know, the rest is history. 

In Summary

I hope by the end of this blog post that you’re now thinking of all the ways you can optimise your products & services for new customer success and an increased conversion rate.

Ask yourself: What’s our promise?What problem are we solving for customers in the simplest, most direct way possible?

When you invest the time into understanding your customers’ desires, challenges, hopes and dreams, these things will become clear to you.

And once this happens, it’s up to you to delight your customer with an offer they simply cannot refuse.