AdWords Management Services: What to Look for in a Provider

AdWords Management Services: What to Look for in a Provider

AdWords management services are a great asset for businesses of all sizes. By leveraging the power of Google’s advertising platform, companies can target specific audiences,increase their visibility, and generate ready-to-buy customers at scale online.

With the right AdWords management provider, businesses can effectively manage their campaigns and get better results from their ad spend. 

But how do you know which AdWords management service is right for your business?

In this article, we’ll discuss what to look for in an AdWords management service provider so that you can make sure you find one that fits your needs.

What is Google AdWords?

Google Ads, previously known as Google AdWords, is an internet advertising platform developed by Google that enables individuals and businesses to design and showcase ads on Google’s search engine results pages, along with other websites that are part of Google’s advertising network.

Through AdWords, advertisers can create text, display and video ads that target specific keywords and audiences. Advertisers bid on specific keywords and pay only when a user clicks on their ad, known as pay-per-click (PPC) advertising.

The platform provides various targeting options, including location, language, device, and audience demographics, allowing businesses to reach their ideal customers effectively. 

Google AdWords also offers reporting and analytics tools to measure the performance of ad campaigns and adjust strategies accordingly.

Overall, Google AdWords is a powerful tool that can help businesses increase their online visibility, reach their target audience, and drive traffic to their websites.

How does Google AdWords work?

Google AdWords works by allowing advertisers to bid on specific keywords that are relevant to their products or services. When a user performs a search on Google using one of these keywords, the ads of the highest bidders for that keyword appear at the top of the search results page.

AdWords follows a pay-per-click (PPC) model, wherein advertisers are charged solely when a user clicks on their ad. Advertisers establish the highest amount they are willing to pay for a click on their ad, which is known as the maximum bid for each keyword.

Advertisers can also set a daily budget, which is the maximum amount they are willing to spend on their ads each day.

AdWords uses a quality score system to determine which ads to display and in what order. The quality score is based on various factors, including the relevance of the ad to the search query, the quality and relevance of the landing page, and the click-through rate of the ad.

AdWords also offers targeting options to help advertisers reach their ideal audience. Advertisers can target specific geographic locations, languages, devices, and audience demographics. Advertisers can also create different ad formats, such as text ads, display ads, and video ads, to better target their audience.

What’s the minimum budget to run Google AdWords campaigns?

The minimum budget to run a Google AdWords campaign varies depending on several factors, including the industry, target audience, and competition for keywords. 

However, Google does not have a specific minimum budget required to run a campaign.

Technically, advertisers can set their daily budget as low as $1, but it’s important to note that with a low budget, the campaign’s reach and effectiveness may be limited. 

In general, it’s recommended to have a budget that allows for a minimum of 5 to 10 clicks per day to see any meaningful results. 

At Owendenny Digital, we recommend our clients spend no less than $30.00 per day for their Google Ads Campaigns, as this provides Google with enough conversion data to drive meaningful results inside the platform.

It’s also essential to keep in mind that the budget alone is not the only factor that determines the success of an AdWords campaign. 

Other factors such as keyword selection, ad relevance, targeting options, and ad quality can significantly impact the campaign’s performance and ROI.

How much do Google AdWords agencies usually charge?

The cost of hiring a Google AdWords agency can vary widely, depending on several factors such as the agency’s experience, reputation, location, and the scope of the services provided.

Australian AdWords agencies typically charge a monthly fee that can range from a few hundred dollars to several thousand dollars, depending on the size and complexity of the account. Some agencies may charge a percentage of the ad spend, usually around 10-20%.

Additionally, some agencies may offer different pricing models based on the services provided. For example, an agency may charge separately for campaign setup, optimization, and reporting.

It’s important to note that the cost of hiring an AdWords agency should be weighed against the potential benefits of working with a professional team with expertise in AdWords.

A good agency can help businesses create effective campaigns, optimise ads for better performance, and generate a positive ROI.

Looking for AdWords management services in Melbourne?

Owendenny Digital is your go-to Google AdWords specialist in Melbourne if you’re looking to boost your business and achieve better results from your advertising spend without the hassle. 

Our team of seasoned AdWords specialists has the expertise to create effective campaigns tailored to your unique needs, ensuring maximum ROI for your business. 

We work across a variety of industries and niches, providing customised solutions to each client’s unique needs. 

Whether you’re in SAAS, Professional Services, Cybersecurity, or ‘just’ your local brick and mortar outlet – we have a suite of solutions that can help grow your business with confidence.

With Owendenny Digital, you can leave the hard work to us and focus on what matters most – running your business. 

So, whether you’re a small or large business, we’re here to help you achieve your advertising goals with ease.


AdWords management is a complex process that requires expertise, experience and careful consideration of the customer’s needs. 

It’s important to do your research when looking for an AdWords specialist so you can find one with relevant industry knowledge and proven success in managing campaigns. 

Owendenny Digital has extensive experience working across various industries, providing customised solutions tailored to each client’s unique goals. 

Whether you need help setting up your campaign or optimising ads for better performance, our team of experienced AdWords specialists are ready to partner with you every step of the way. So don’t wait any longer – reach out today and see how we can help take your advertising efforts to the next level!


Technical SEO Jargon

Breaking Down the Technical SEO Jargon: A Guide by a Melbourne SEO Consultant

Search engine optimization (SEO) is a crucial aspect of digital marketing, and technical SEO is an integral part of it. Technical SEO refers to optimising a website’s technical aspects to improve its ranking on search engine result pages (or SERPs, for short). 

Technical SEO may seem like a complicated process with lots of technical jargon, but it’s essential to understand it to improve your website’s search engine visibility. 

In this blog post, we will break down the technical SEO jargon and provide you with a comprehensive guide to understanding technical SEO.

What Is Technical SEO?

Technical SEO refers to the practice of improving a website’s technical components to enhance its compatibility with search engines.

This includes various aspects of a website’s structure and backend code, such as website speed, mobile responsiveness, URL structure, meta tags, schema markup, and more. 

Technical SEO also includes optimising website security, ensuring that the website is free from errors and broken links, and optimising XML sitemaps for better indexing by search engines.

Sounds technical right? Well, that’s because it is!

How Is Technical SEO Different From Other Types Of SEO?

Technical SEO is different from other types of SEO in that it focuses on the technical aspects of a website that affect its ranking on SERPs. 

On the other hand, on-page SEO focuses on optimising the content on a website, such as keyword research, content creation, and optimisation of meta tags, headings, and images. 

Off-page SEO encompasses the process of creating external links that point to a website with the aim of enhancing its credibility and standing.

Technical SEO is the foundation of SEO, and without it, other types of SEO will not be as effective.

Why Is Technical SEO Important?

Technical SEO is important because it determines how well search engines can crawl and index a website. 

So what does this mean?

Well, a well-optimised website can dramatically improve its visibility on SERPs, attract more organic traffic, and improve its overall user experience. 

This not only means you’ll generate more traffic, but you’ll also have your website visitors stick around longer and be more engaged with your website’s content. 

Technical SEO can also help in identifying and fixing website errors, improving website speed, and making a website more accessible to users. 

Finally, technical SEO is also essential for mobile optimisation, as mobile searches now account for over half of all internet traffic.

Technical SEO tools

Several technical SEO tools can help you optimise your website’s technical aspects. These tools include:

Google Search Console 

This free tool from Google can help you monitor your website’s performance, including indexing status, search analytics, and more.

Screaming Frog 

This website crawler tool can help you identify website errors, broken links, and other issues that affect website performance.


This tool can help you test your website’s speed and identify areas for improvement.


This all-in-one SEO tool can help you with keyword research, website audits, and competitor analysis.

Moz Pro 

This tool offers features such as website audits, rank tracking, and backlink analysis.

Technical SEO Best Practices

To optimise your website’s technical aspects, here are some technical SEO best practices you should follow:

Improve Your Website Speed 

A faster website can improve user experience and ranking on SERPs. Use tools like GTmetrix to identify areas for improvement and optimise your website’s speed.

Optimise Your Website For Mobile 

With over half of all internet traffic coming from mobile devices, mobile optimization is crucial. Use responsive design, optimise images, and improve website speed for mobile devices.

Optimise Your URL Structure 

Use descriptive URLs that include target keywords, optimise URL length, and avoid using parameters and dynamic URLs.

Use A Schema Markup 

Schema markup can help search engines understand the content on your website better, improving its visibility on SERPs.

Optimise Your Meta Tags 

Use relevant and descriptive meta titles and descriptions that include target keywords.

Keep Out The Hackers By Improving Website Security

Use HTTPS  and TLS protocols to secure your website and prevent malicious attacks.

Optimise Your XML Sitemap 

Create an XML sitemap and submit it to search engines for better indexing.

By following these best practices, you can improve the technical aspects of your website and boost its visibility on SERPs. 

Technical SEO may seem daunting at first, but with the right tools and approach, it can be managed effectively.


Technical SEO is an essential part of any successful digital marketing strategy. It helps search engines crawl and index your website, improves its visibility on SERPs, and drives more organic traffic to it. 

Following the best practices outlined in this article such as optimising for mobile devices, improving website speed, using schema markup, creating descriptive URLs with target keywords and improving security can help you make sure that your technical SEO efforts are effective. 

If you need assistance implementing these strategies or have questions about how they will affect your business’s online presence contact us today – our team of experts are here to help!


How an seo consultant in melbourne can help you beat your competitors

How an SEO Consultant in Melbourne Can Help You Beat Your Competition

In today’s digital age, every business must have an online presence to compete and thrive. 

With so many websites and businesses online, standing out from the crowd can be a challenging task. This is where an SEO consultant in Melbourne can help you.

A Melbourne-based SEO consultant can help improve your website’s visibility on search engine results pages (SERPs). They will work with you to identify areas of improvement for your website, as well as create and implement strategies that will help boost your rankings. This can include optimising content, improving site speed and creating quality backlinks.

By implementing effective SEO strategies, an SEO consultant can help your business climb up the search engine rankings, attract more traffic, and ultimately beat your competition.

In this blog, we will explore how an SEO consultant in Melbourne can help you beat your competition, along with some competitor SEO strategies, the power of local SEO in Melbourne, and the importance of choosing the right SEO consultant for your local business.

4 Competitor SEO strategies

Before we dive into how an SEO consultant in Melbourne can help you beat your competition, let’s take a look at some of the SEO strategies your competitors might be using:

1. Keyword research 

Your competitors may be using effective keyword research to target high-ranking keywords related to your industry, products, or services.

2. Backlink building

Backlinks are an essential aspect of SEO. Your competitors may be building high-quality backlinks from authoritative websites to improve their search engine rankings.

3. Content marketing

Your competitors may be creating high-quality and engaging content that targets their audience and attracts backlinks, social shares, and traffic.

4. Local SEO: 

Your competitors may be focusing on local SEO to rank higher in the search results for location-based searches. This includes optimising their Google My Business listing, building local citations, and getting reviews. 


increase your organic traffic saas

The Power Of Local SEO Melbourne

Local SEO involves optimising your website and online presence to rank higher in the search results for location-based searches.

For example, if you were to run a pizza restaurant in Melbourne, you would want to rank higher in the search results for keywords like ” restaurant Melbourne,” “best pizza in Melbourne,” and “pizza delivery Melbourne.”

Local SEO is a no-brainer when you have a pizza restaurant. But why do you need it when your SAAS business is all online?

In fact, local SEO is just as important for SaaS businesses as it is for any other type of business.

Here’s why:

Targeted traffic 

Local SEO helps SaaS businesses attract targeted traffic from specific geographic locations. This means that businesses can focus on customers in areas where they are most likely to find success and grow their customer base in those areas.

Better conversions

Local SEO helps businesses improve their conversion rates because potential customers are more likely to trust and choose a business that shows up in local search results. This is particularly important for SaaS businesses, as their services are often purchased online, and customers need to trust the provider to ensure the service meets their needs.

Competitive advantage 

By implementing local SEO strategies, SaaS businesses can gain a competitive advantage over other businesses in their area. This is particularly important in crowded markets where many businesses are competing for the same customers.


Local SEO can be a cost-effective marketing strategy for SaaS businesses. It requires relatively low investment and can yield significant results. This makes it an excellent option for businesses with limited marketing budgets.

Better customer engagement: 

Local SEO helps businesses engage with customers in their local communities. By creating location-specific content and building relationships with customers in the area, businesses can improve their customer engagement and create a loyal customer base.

Local SEO is important for SaaS businesses because it helps them attract targeted traffic, improve their conversion rates, gain a competitive advantage, remain cost-effective, and engage with customers in their local communities.

A local SEO consultant in Melbourne can help you optimise your website and online presence for local SEO. 

They can help you create and optimise your Google My Business listing, build local citations, get reviews, and target location-based keywords. 

By doing so, you can attract more local customers, improve your search engine rankings, and beat your competition. 

Searching For An SEO Specialist In Melbourne?

If you are searching for an “SEO specialist in Melbourne,” there are a few things you should consider before choosing the right consultant for your business.

Here’s a simple guide:

Look for experience 

Choose an SEO consultant in Melbourne with a proven track record of success. Look for case studies, testimonials, and reviews from previous clients to ensure they have the skills and expertise to help your business succeed.


Choose an SEO consultant who is transparent about their strategies and methodologies. They should be able to explain their approach to you clearly and concisely.


Choose an SEO consultant who is responsive and communicates effectively. They should be able to keep you updated on the progress of your SEO campaigns and answer any questions you may have.

Customised approach: 

Choose an SEO consultant who can create customised strategies tailored to your business’s unique needs and goals. One-size-fits-all approaches rarely work in SEO, so make sure your consultant can create a bespoke strategy for your business.


Determine your growth bottleneck

How Choosing The Right SEO Consultant In Melbourne Is Important For Your Local Business

Choosing the right SEO consultant in Melbourne is essential for your local business’s success. An experienced and skilled SEO consultant can help you implement effective SEO strategies that improve your search engine rankings, attract more traffic, and ultimately beat your competition. 

They can also help you with local SEO, so you can target local customers more effectively.

Investing in professional SEO services is an investment in the future of your business, and it’s essential for competing with your rivals in Melbourne. So make sure to take the time to research and choose the right SEO consultant for your business.


It is essential to choose the right SEO consultant in Melbourne if you want your local business to succeed. 

An experienced and skilled SEO consultant can help you implement effective strategies that improve search engine rankings, attract more traffic, and ultimately beat your competition. 

Investing in professional SEO services is an investment in the future of your business so make sure to take the time to research and find a reliable specialist who offers customised solutions tailored to your unique needs and goals. 

With their help, you’ll be able to stay ahead of the competition and maximise success for your local business.

The Secret to Cutting Your Google Ads Costs by 50% with These Hacks

The Secret to Cutting Your Google Ads Costs by 50% with These Hacks

Google Ads is an online marketing platform that provides businesses of all sizes with the opportunity to advertise their products and services to the hottest prospective buyers on the internet through their Google Search, YouTube, and Google Display Network placements.

In this article, we explore how to get the most from your marketing budget by making your Google Ads campaigns go further, including how to calculate and lower your cost per lead (CPL), and how to plan for Pay-Per-Click (PPC) spending. 

These tips are normally closely held within the Owendenny Digital Search Marketing Team, and they will help you optimise your campaigns, cut costs, and maximise your return on investment. Let’s dive straight in!

How To Lower Your Google Ads Cost

Google Ads is a powerful marketing tool that can generate a significant amount of traffic to your website. And – like any discerning business owner or marketer – the one thing we hear time and time again from our clients is that they want to make their budget stretch further.

But – before you get straight into the nitty gritty within the Google Ads platform. You must ask yourself this simple one, worded question:


Why ask why, you may ask. Well, here’s the thing that so many marketing gurus out there fail to understand. 

When you are constantly on the hunt to reduce your marketing costs to make your budget go further, you – more often than not – do the opposite. That is, to eliminate all the good work that you’ve already done. 

How is this possible? Well, it’s pretty simple. If you chase cheaper leads, cheaper phone calls, and cheaper conversions for long enough, you end up with a lot less quality leads and conversions than what initially started out.

The goal of this post was to bring awareness to the fact that cheaper does not necessarily equate to better – in terms of marketing – and it should be used sparingly if at all.

It’s always best practice to make sure that you are not sacrificing quality for the sake of cost. Constantly evaluate and measure your campaigns; are they proving to be effective? Are you achieving the desired results? If so, great! Stay on course – don’t get tempted by cheaper alternatives that may not be as effective.

Now, without our experience-tempered word of warning out of the way, let’s dive into the key cost metrics you may want to consider starting with Cost Per Lead – or CPL for short!

catapult your leads


What Is The Cost Per Lead (CPL)?

Looking at the metric itself, it seems pretty simple to understand. The Cost Per Lead metric measures the cost of acquiring new leads through your advertising campaigns – and in this case, we mean your Google Ads campaigns. 

It’s calculated by dividing the total cost of your campaigns by the number of leads generated. 

For example, just say you’re a B2B SaaS in the Artificial Intelligence Creative Space, and you spend $5000 and generate 100 leads from your Google Ads campaign

What this means is that your Cost Per Lead (CPL) is $50, as you paid a total of $5000 for 100 leads.

You simply calculate your CPL by dividing the cost of your campaigns by the number of leads generated.

This metric helps you determine how much it costs to generate each lead in an advertising campaign and provides insight into how effective your campaign is at generating leads.

When your Cost Per Lead is really high, this can be caused by many factors including (but not limited to):

– Poorly targeted campaigns

– Lack of campaign optimization

– Poor landing page experiences

– A bad offer

– Awful Google Ad copy

– A wildly competitive industry

…. Plus a whole lot more!

What’s a good cost per lead?

The ideal CPL varies depending on your industry, target audience, and ad format. 

Simply put – there’s no right or wrong here. All that matters is whether you believe spending $X per lead to acquire a customer for $Y who spends $Z over his lifetime as a customer makes sense to your business. 

If not – well, then you might need to keep on reading.

On average however, a CPL of $5 to $50 is considered a good benchmark for most businesses. This does depend on the type of lead (is it marketing or sales qualified, are they booked into a calendar of a sales rep, did they sign up for a free resource, etc) which of course affects the CPL.

It’s important to benchmark your CPL against your industry, the type of lead you’re trying to generate, and the Google Ad strategy you’re using to generate them. 

How to Lower Your Cost Per Lead (CPL) in Google Ads

Providing your lead quality doesn’t fall off a cliff, it’s important to optimise your cost per lead in Google Ads because it will help you save money on your advertising and help your business grow for less. 

When your cost per lead is lower, you get more leads for the same amount of money, which means you have more people in your CRM who know about you, what you have to offer, and who are interested in working with you and your company.

And – the best part – more people for your SDR’s, sales reps, or business development team members to have a go at turning them into customers!

The Top 6 ways To Reduce Your CPL In Google Ads


1. Use Negative Keywords: 

Identifying and using negative keywords helps ensure that your ads only appear when potential customers are searching for relevant, related topics. This will help you avoid wasting money on clicks from people who don’t want or need your product.

2. Optimise Your Ad Copy: 

Writing effective ad copy is key to attracting and engaging potential customers. Make sure your ads are clear, concise, and focused on the benefits of your product or service.

3. Focus on Quality Score: 

Quality score is a measure of how relevant and useful users find your ads. Increasing your quality score is one of the best ways to lower your CPL, as Google rewards high-quality ads with lower costs.

4. Take Advantage of Automation:

 Automated bid strategies such as Enhanced CPC or Target CPA help you optimise your bids automatically and ensure that you are always getting the most out of your ad spend.

5. Utilise Remarketing: 

Setting up a remarketing campaign allows you to target people who have already visited your website or interacted with your ads. This makes it much easier to convert them into paying customers, as they already know about your business and/or product. These can take the form of YouTube Campaigns, Search Campaigns, and Display Campaigns. 

6. Test Different Ad Formats: 

Different ad formats can be more effective for different campaigns. Try testing different ad formats to see which ones perform the best and then optimise your campaigns accordingly. It’s all part of the fun!

What Is A Good Monthly Budget For Google Ads?

“How long is a piece of string?”

Don’t worry – we’ve got you. 

The amount of money you should spend on Google Ads depends on your industry, target audience, and goals. 

Generally speaking, a good monthly budget for Google Ads is anywhere from $1,500 to $10,000 per month. 

However, if you have a limited budget or are just getting started with Google Ads, it’s best to start small and work your way up as your campaigns become more successful.

At Owendenny, we recommend our clients start with a Google Ads budget no less than $1,500 AUD per month (or $50 per day). This enables our Google Ads specialist teams to run simple tests, gain valuable insights, and execute the most effective strategies to drive meaningful business growth in your company.

Google Ads Budget: Planning for PPC Spending

Word of advice: Don’t make it up as you go. It seldom – if ever – works when it comes to achieving your goals using Google Ads. You need a specific plan that outlines your goals and how you’ll reach them.

When it comes to setting your Google Ads budget, one of the most important factors is knowing what you can afford to spend on a monthly basis. 

Start by calculating your total marketing budget – including other marketing channels like SEO or Social Media Advertising – then allocate an appropriate amount for Google Ads. Make sure to account for things like your cost per click (CPC), keyword bids, and any other costs associated with running your campaigns.

When it comes to making your dollars stretch even further, we’ve developed a 12-step approach to help our clients and  customers maximise their Google Ads budget. 

Start reading it on the next line.

outsmart your competition


12 Ways to Make The Most Of Your Google Ads Budget 

Below is the Owendenny Digital step-by-step guide to help you plan and make the most of your Google Ads budget:

1. Define Your Objectives: 

Start by setting clear goals for your Google Ads campaigns. This will help you determine the amount you need to spend to achieve your desired outcomes.

2. Identify Your Target Audience: 

Knowing who you want to reach with your ads is crucial to success. Consider factors like interests, demographics, and behaviours to find the right keywords and ad placements for your audience.

3. Establish Cost Per Lead:

Understanding the average cost per lead for your industry is important for effective budget planning. Keep in mind that this cost can vary depending on the industry and competition.

4. Set Your Monthly Budget: 

Based on your cost per lead and goals, determine a budget that works for your business. This budget should account for ad spend, keywords, and ad placements.

5. Keyword Selection: 

Choose keywords that align with your target audience and goals. Long-tail keywords tend to be more specific and cost-effective compared to broad, general keywords.

6. Ad Placement: 

Select ad placements that are relevant to your target audience and goals. Options include search networks, display networks, and YouTube.

7. Create Engaging Ads: 

Use visuals, clear ad copy, and strong calls-to-action to create effective ads that resonate with your audience.

8. A/B Testing: 

Test different elements of your ads, such as images and ad copy, to see what resonates best with your target audience.

9. Results Tracking: 

Regularly monitor the performance of your Google Ads campaigns to see how they are impacting your goals. Track conversion rates, ad spend, and return on investment to make informed decisions.

10. Make Fortnightly Adjustments And Optimisations: 

If your campaigns aren’t delivering the results you want, make adjustments to your strategy. Try different keywords, ad placements, and ad formats to see what works best.

11. Utilise Google’s Analytics Tools: 

In addition to third-party analytics, use Google’s built-in tools to gain a deeper understanding of your ad performance and identify areas for improvement.

12. Embrace A Culture Of Continuous Improvement: 

Regularly evaluate and refine your Google Ads campaigns to keep them fresh and effective. Test new strategies and make adjustments as needed to stay ahead of the competition.


Google Ads is an effective way to reach your target audience and drive results. 

In fact, it’s one of the most effective ways our Agency helps businesses just like yours unlock new sales opportunities all over the world. 

To make the most of your Google Ads budget, it’s important to plan and set clear goals for your campaigns. 

Begin by identifying your target audience and setting a monthly budget that works for your business. Research relevant keywords and ad placements to ensure you’re reaching the right people. 

Use A/B testing to optimise your ads and take advantage of Google’s analytics tools to track performance. 

Finally, don’t forget to continuously refine your campaigns for maximum impact. 

Need a hand when it comes to making your Google Ads campaign drive predictable revenue growth in your company? Book A Free Growth Diagnostic with Owendenny today and our Specialist Team will help you get the most out of your Google Ads budget.

With Owendenny, you’ll gain access to our team of experts who can help unlock the potential of your campaigns and bring cost efficiency to even the toughest marketing challenges. 

We’ll analyse your current setup, explain what is working and why, and provide actionable insights to help you achieve success. Get started today and see how Owendenny can help your business grow!


10 Facebook Ad Hacks For Better Engagement And Conversion Rates (2)

10 Facebook Ad Hacks For Better Engagement And Conversion Rates

With 2.8 Billion Facebook users, Facebook Ads are one of the most effective ways to reach your target audience and drive conversions. 

However, with so many brands vying for your attention, it can be challenging to create effective ads that stand out and generate the results you’re wanting to see.

In this blog post, we’ll share our Top 10 Facebook Ad Hacks that will help you boost your engagement and conversion rates while cutting costs at the same time! 

We’ll cover everything from creating compelling visuals to using A/B testing techniques — all designed to ensure maximum success for your campaigns. So let’s dive in!

What are the 3 factors that affect your FB ads success?

When it comes to running successful Facebook Ads, three key factors will determine your success: 

  • Targeting the right audience, 
  • Creating compelling creative, and 
  • Optimising for conversions. 

The better you manage these three elements of your campaign, the more likely you are to achieve a positive return on investment (ROI).

1. Targeting: 

Choosing the right audience is crucial to the success of your Facebook Ads. Make sure you are targeting the right demographics, interests, geography, and behaviours to ensure your ad is seen by the right people.

2. Ad Copy: 

Your ad copy should be clear, concise, and attention-grabbing. Use strong headlines, interesting visuals, and a clear call to action to encourage engagement. And – most importantly – it must speak directly to your ideal customer profile (ICP).

3. Ad Placement: 

The placement of your ad can have a big impact on its success. Experiment with different placements, such as the News Feed, the Right Column, or the Stories format, to see what works best for your brands. And don’t forget – with Facebook owning the social media powerhouse Instagram, you can also run your ads on Instagram’s feed and stories too. Don’t be afraid to test all the placements you can!

Facebook Advertising Melbourne

Our 10 Secret Facebook Ads Hacks For Creating Engaging, High Conversion Ads

Creating engaging Facebook Ads is important. It helps you show your ad to the right people, get their attention, and encourage them to take action. We’re sharing our top 10 hacks for creating ads that engage your audience and get the results you want. 

Here are our Top 10 Facebook Ad Hacks:

1. Use Eye-catching Images: Use high-quality, visually appealing images to grab the attention of your audience. Inspire your audience, tap into their pain, get them thinking about you. But – most importantly, you need their attention.

2. Test Different Ad Formats: Experiment with different ad formats, such as single image, video, carousel, or canvas, to see which format resonates best with your audience. Some ad formats, from time to time, are favoured in the Facebook auction too – which leads to lower cost impressions while not sacrificing on the quality of your impressions. Don’t forget to test, test and test, because that’s what leads to long term insights development and massive growth with Facebook Ads.

3. Keep it Short and Sweet: Keep your ad copy short and to the point. Use simple language and avoid using technical jargon. While we do love writing long form direct-response copy at Owendenny for our SaaS clients, we do find that concise, direct copy yields better results on social platforms like Facebook and Instagram. It is what it is.

4. Highlight the Benefits, not the Features: Focus on the benefits of your product or service, rather than just its features. Show how your product can improve the lives of your target audience. Just remember, people buy certainty and they buy the certainty of the transformation. So, make sure your ad conveys the magnificent transformation your product offers to your target audience.

5. Experiment with new placement opportunities:  Take advantage of the new placements available in Ads Manager, such as Messenger and Instagram to further expand your reach. Not only will you get increased reach with lower cost CPMs, you’re likely to also reduce your cost per customer acquisition with these experiments. This means more customers from your humble advertising budget. Booyah!

6. Experiment with reels:  OK – now you wanna get a little funky! Facebook and Instagram Reels (videos shorter than 60 seconds) are a great way to tell stories about your brand and engage with potential customers. Play around with trending content formats, see what’s going viral, and see how you can capitalise on these frameworks to seduce your audience with your Facebook Ads.

7. Using Proven Sales Scripts and Persuasion Frameworks in your videos:  To maximise your results, consider using proven sales scripts and persuasion frameworks in your videos. Frameworks like the 4Ps, Problem-Agitate-Solution, or Attention-Interest-Desire-Action have been around since the dawn of Advertising becoming a thing. If you’re interested in learning more about persuasion frameworks and how to make your ads really pack a punch, read great books by Direct-Response Advertising greats such as Robert Collier, Gary Halbert, David Ogilvy, or even Joseph Sugarmen. The timeless principles of persuasion simply never change – don’t let any other Facebook Media Buyer or ‘Guru’ tell you so.

a) Have A Clear Call-To-Action (CTA): Rule no. 1 – Never confuse your prospect. Rule no. 2 – Always refer to rule number one. Make sure your Facebook Ads ALWAYS include a clear call-to-action (CTA). This should be direct and easy to understand so that users know exactly what they need to do to claim your offer or take the next logical step in their customer journey.

b) Leverage Social Proof: Nothing sells quite like social proof (just remember the Australian Toilet Paper Crisis of 2020!). Leverage social proof by including customer reviews or testimonials in your ads. The more realistic, the better. By doing this in your Facebook Ads, you will help build credibility and trust with potential customers – making them more likely to take action from your Ads.

c) Leverage Scarcity and Urgency To Drive Action: Create a sense of urgency by leveraging scarcity tactics in your ads. You could offer limited-time discounts or feature “limited stock” messages to encourage people to act quickly. But a word of warning: Don’t overdo it. People don’t want to be taken advantage of, so use these tactics sparingly and make sure the offer is genuine.

How To Optimise Your Facebook Ads For Conversions

Optimising Facebook Ads for conversions is important because it helps you get more people to see your ad and take action. 

Because hey! If you can’t get your Facebook Advertising to generate you new customers or the opportunity to speak to new customers, what’s the point?!

By optimising your Facebook Ads for conversions that matter to your business, you get a better return on the money you spend on it. 

Here are four actionable ways you can optimise your Facebook ads for maximum success:

1. A/B Test: Regularly A/B test different elements of your ads, such as ad copy, images, and call-to-actions, to see what resonates best with your audience.

2. Experiment With Adset Budget Optimisation (ABO) and Campaign Budget Optimisation (CBO) Campaigns: ABO and CBO are two powerful tools offered by Facebook Ads Manager that allow you to automatically adjust the budget allocation for each ad set or campaign in order to maximise performance.

3. Manage Facebook Ad Creative Fatigue By Watching Frequency Like A Hawk: When it comes to Facebook Ads, creative fatigue is real and it can drastically reduce your ad performance. To stay one step ahead of creative fatigue, make sure to watch your ad frequency carefully and rotate out creative elements on a regular basis.

4. Utilise Audience Segmentation And Targeting: The aim of the game is to acquire customers as predictably and as effectively as possible. To do this, you need to utilise audience segmentation and targeting. Start by creating separate campaigns for each segment and then refine your targeting as you get more data points.

What Is An Ideal Conversion Rate for Facebook ads?

The ideal conversion rate for Facebook Ads varies depending on the industry, target audience, and ad format.

BUT – most importantly, the biggest factor behind your Facebook Ad Conversion Rate depends on what you’re measuring as a conversion to begin with.

Here’s three examples of Conversion Rates when it comes to Facebook Ads:


Example #1: A SaaS Company Generating Marketing Qualified Leads (MQL) Through A Facebook Lead Form

For this company, they’ve decided to create a Free Report that is jam-packed with excellent information  that they can offer to people who submit their information on the Lead Form.

Their goal is to generate MQLs, so they’re measuring the conversion rate based on how many people are completing the form and downloading their Free Report.

In this case, a good conversion rate would be around 8-10%. So, for every 100 clicks on the ad – getting between 8 to 10 people signing up for the free report would be considered a win. 

Let’s move on to example number two.

Example #2: A SaaS Company Generating Free Trials Of Their Platform Using Conversion Ads And A Long-Form Landing Page

Another company decided to take a different approach and create a Long-Form Landing Page with an opt-in form that allows customers to sign up for a free trial of their platform.

The goal here is to generate SQLs from the users who click on their ad and arrive at the long-form landing page.

For this type of goal, a good conversion rate would be around 2-3%. So, for every 100 clicks on the ad – getting between 2 to 3 people signing up for the free trial would be considered a win.

Once you understand your goals and acceptable conversion rates, you can then begin optimising your ad campaigns accordingly.

Finally, let’s talk about Facebook Ad Conversion Rate example number three.

Example #3: A SaaS Company Generating Demo Calls Using Facebook Remarketing Ads Driving Traffic To Their HubSpot Calendar 

Ok, this is when things get a little more complicated. Like example two, we’re using Facebook Ads to drive traffic to the HubSpot Calendar of your  SaaS Company

The difference being that this time, we’re not looking for a sign up to the free trial – but rather, a booking of a demo call with your sales team.

In order to measure this type of conversion rate use the ‘Demo Call’ custom conversion event. And again, you’ll want to use the same ad set targeting criteria that we discussed in example two.

For a standard HubSpot Calendar Conversion Rate, you would expect between 8% to 22% of users to convert to Demo Calls. However, with Facebook Ads driving only the hottest prospects to this page,  you can expect to see a conversion rate of up to 50%.

In general though, when it comes to the everyday marketing team running ads for themselves (and not getting an expert team like Owendenny to do it), a conversion rate of 2-5% is considered a good benchmark for most businesses.

It’s important to keep in mind that the conversion rate can vary depending on the objective of your ad, so it’s essential to regularly monitor and adjust your campaigns to achieve the best results.

Facebook Marketing Agency

How to Measure Facebook Ad Success

Measuring your Facebook ads is important because it helps you know if they are working well. It tells you how many people saw the ad and how many took action. To measure your Facebook ad success, you will need to take the following actions:

1. Track Conversion Rates: Track the number of conversions generated by your Facebook Ads to see how they are performing.

2.Monitor Ad Spend: Monitor your ad spend to see how much you are spending on ads and how much you are earning in return.

3. Use Analytics Tools: Use Facebook’s built-in analytics tools, as well as third-party analytics tools, to gain a deeper understanding of your ad performance and identify areas for improvement.

4. Use A CRM Like HubSpot To Measure Your Performance: Identify what you need for your business,  how it’s performing, and how you can make improvements with the help of a CRM like HubSpot.


Facebook Ads are a great tool for reaching your target audience and driving conversions, but it takes a combination of effective targeting, compelling ad copy, and optimised placement to create successful campaigns. 

By using eye-catching images, testing different ad formats, highlighting the benefits of your product, and utilising custom and lookalike audiences, retargeting, and A/B testing, you can increase the chances of generating conversions. 

While there are different benchmarks for conversion rates and different approaches to getting the most from your Facebook Ad Manager platform, what must be said is that a successful ad campaign requires thoughtful planning and strategy. 

Using a CRM like HubSpot can help you keep track of data, measure results, and identify areas for improvement. 

With its powerful analytics tools, you will be able to track your Facebook Ads performance easily and use the insights gained to adjust your strategy accordingly. 

This way, you can make more informed decisions and optimise your campaigns for better ROI.

If you want to see where your current Ad Performance is letting your company down, run a Free Growth Diagnostic and our Facebook Advertising Strategists and Performance Marketing Experts will get back to you with an in-depth report.

By understanding your company’s current campaigns, our team can provide tailored advice on how to best optimise and improve, and ultimately help you reach your desired objectives faster. With the right strategy and tools, you’ll be able to take full advantage of this powerful platform and unlock your growth potential.

Facebook Ads Melbourne

How to Create a Successful Inbound Marketing Strategy with Hubspot

How to Create a Successful Inbound Marketing Strategy with Hubspot

Are you tired of struggling to get your SaaS business noticed online? Inbound marketing is the answer! 

This cost-efficient and highly effective marketing approach allows you to build relationships with potential customers and attract them to your business. 

And when it comes to creating a successful inbound marketing strategy, HubSpot is the ultimate platform. 

As the leading platform for managing all aspects of inbound marketing, HubSpot provides comprehensive features, powerful analytics tools, and an intuitive interface to help businesses of any size create an effective strategy that converts leads into sales

In this blog post, we’ll give you an overview of how HubSpot can benefit your SaaS business and show you how to create a successful inbound marketing campaign. We’ll also provide tips on getting started with HubSpot, so you can hit the ground running and start driving more leads and sales for your business.

What are the 4 fundamentals of inbound marketing?

The four fundamentals of inbound marketing are creating content, building relationships, generating leads, and converting those leads into customers. 

Content can be anything from blog posts to videos that inform people about your products or services. 

Building relationships means connecting with potential customers through social media and other outlets. 

Generating leads is done by getting people to sign up for emails or newsletters so you can share more information with them. 

And finally, converting those leads into customers requires nurturing them over time until they make a purchase.

Let’s look at an example of a successful Inbound Marketing strategy adopted by the Australian SaaS business, Canva. 

Canva is a graphic design platform that allows users to create beautiful designs without any prior design experience. 

Canva’s Inbound Marketing strategy revolves around creating useful content that educates and inspires their target audience. They publish blog posts, design tutorials, and social media posts that offer valuable insights into graphic design and inspire users to create their own designs. They also use social media to engage with their audience and encourage user-generated content. 

Their strategy has helped them attract a massive following on social media, drive organic traffic to their website, and establish themselves as thought leaders in the industry. 

Canva’s Inbound Marketing strategy has been so successful that they’ve managed to grow their user base to over 40 million people in just a few short years.

What makes an inbound strategy successful?

An Inbound Strategy is successful when the business is able to deliver the right message, to the right people, at the right time which leads to business growth.

It works by creating content like videos and blog posts about the products or services, building relationships with potential customers through social media, generating leads by getting people to sign up for emails and newsletters, and converting those leads into customers. 

For example, an online store may create helpful content on its website, connect with followers on social media platforms like Facebook or Instagram, offer deals and discounts to generate leads, and then send personalised emails to those leads until they make a purchase.

While this may sound like a lot of work, HubSpot makes the process much easier. With its comprehensive features, powerful analytics tools, and intuitive interface, HubSpot can help businesses create an effective inbound marketing strategy that will drive more leads and turn those leads into customers.

Inbound marketing is an effective way to drive leads and convert them into customers. (1)

How to plan your inbound marketing strategy

As a software as a service (SaaS) business, it can be difficult to stand out from the competition and attract new customers. However, with HubSpot, you can easily create an effective inbound marketing strategy that will help your business get noticed and generate more leads. But it is also essential to get help from HubSpot marketing experts.

Let’s imagine an inbound marketing strategy for a fictional company that sells organic skincare products:

  1. Define Goals: The first step in any inbound marketing strategy is to define your goals. In this case, our goal is to increase website traffic and generate more leads.
  2. Identify Target Audience: The next step is to identify our target audience. In this case, our target audience is health-conscious consumers who are interested in using organic and natural skincare products.
  3. Create Buyer Personas: Based on our target audience, we can create buyer personas to better understand their needs, interests, and pain points. We can create a few different buyer personas, such as the eco-conscious millennial, the busy mom, and the health and wellness enthusiast.
  4. Conduct Keyword Research: To attract our target audience, we need to create content that is optimised for search engines. We can conduct keyword research to identify high-volume, low-competition keywords related to organic skincare, natural ingredients, and other relevant topics.
  5. Develop Content Strategy: Based on our buyer personas and keyword research, we can develop a content strategy that includes blog posts, videos, social media posts, and other formats. Our content will focus on educating our audience about the benefits of organic skincare, sharing our brand story, and showcasing our products.
  6. Create Lead Magnets or Free Offers: To capture leads, we can create lead magnets such as a free skincare guide or a quiz that helps people identify their skin type. These lead magnets will be promoted on our website and social media channels.
  7. Use HubSpot Tools: To streamline our inbound marketing efforts, we can use a range of HubSpot tools, including CRM, email marketing, landing pages, and forms. We can also use analytics and reporting tools to track our performance and make data-driven decisions.
  8. Implement Lead Nurturing: Once we capture leads, we can use HubSpot’s lead nurturing tools to send personalised emails and follow-up messages. We can also use retargeting ads to keep our brand top-of-mind and encourage leads to make a purchase.
  9. Measure Results: To measure the success of our inbound marketing strategy, we will track our website traffic, lead generation, and conversion rates. We will use this data to identify areas for improvement and optimise our campaigns over time.

By following this inbound marketing plan and leveraging the power of HubSpot’s tools, our fictional organic skincare company can generate more leads, build lasting relationships with customers, and grow its business over time.

Now that you have a better understanding of how to plan an effective inbound marketing strategy, let’s talk about how to go about creating effective inbound marketing campaigns.

How to create effective inbound marketing campaigns

In the planning stage, you determine the audience you want to target. And you consider who your product or service is best suited for and what kind of content will appeal to them.

It’s now time to build relationships with your potential customers through social media platforms like Facebook and Instagram. You can also create content that is both informative and entertaining, such as videos, how-to guides, infographics, or blog posts. Then with your free offers and lead magnets that you’ve developed, offer them to your audience and turn them into leads and prospective customers.

With respect to your organic search marketing efforts, make sure the content you share is optimised with keywords so it appears in search engine results. And be sure to leverage social media platforms to link back to your website or landing pages. You can even use paid ads on social media to direct people to your website.

Once you’ve created content and promoted it on your social channels, it’s important to track the effectiveness of your campaigns. Tools like HubSpot’s Analytics and Reporting can help you measure progress so you can adjust your strategies as needed.

Finally, don’t forget to nurture your leads throughout the customer journey. You can use email automation to send timely reminders and personalised messages that help people stay engaged with your brand.

streamline your sales

Key Takeaways:

  1. Create helpful content like blog posts and videos about your products or services.
  2. Connect with potential customers on social media platforms like Facebook or Instagram through publishing content that excites your customers, and offer them promotions and resources to generate leads for your business.
  3. Use HubSpot’s features, analytics tools, and user interface to create and manage an effective strategy to generate more leads and convert them into sales!
  4. Nurture your newly-generated leads into customers by sending personalised, contextual emails with relevant product recommendations until they buy something from you.

It may sound tough, but it’s well and truly possible to create an Inbound Marketing Strategy with HubSpot that delivers amazing results. 

By following these steps, you’ll be able to create an effective inbound marketing campaign that generates leads, builds relationships, and turns leads into customers.


Inbound marketing is an effective way to drive leads and convert them into customers. 

By creating helpful content that appeals to your target audience, engaging with potential customers on social media platforms, nurturing those leads through personalised emails, and leveraging the power of HubSpot’s features – you can create campaigns that will help grow your business over time. 

With this comprehensive guide and a clear plan of action at hand, you now have the tools necessary to start building relationships with new clients and generating more sales for your company. 

So what are you waiting for? Get started today!

how to use HubSpot to drive more leads and sales

How to Use Hubspot Marketing to Drive More Leads and Sales

HubSpot is more than just a Content Management System (CMS) or a Customer Relationship Management System (CRM) – it’s a powerful tool that, when used correctly, can unleash a flood of new leads and sales opportunities for your business. By effectively using HubSpot, you can drive more leads, increase sales, and ultimately achieve greater success.

HubSpot marketing, in particular, has a significant impact on driving leads and sales for businesses of all sizes. The revolutionary ‘Inbound Marketing’ approach focuses on creating meaningful and useful content that attracts potential customers, nurturing those leads with personalised communication, and converting them into paying customers. HubSpot’s tools allow businesses to automate their marketing processes, target specific audiences with personalised messaging, and gain valuable insights into their customers’ behaviour.

For small businesses with limited resources, HubSpot’s Starter offering can be a game-changer. With a single platform, businesses can manage their entire marketing strategy, from generating leads to closing sales, streamlining workflow and ending confusion between sales and marketing for good.

In this blog post, we’ll explore how to use HubSpot marketing to drive more leads and sales, including lead generation strategies, the lead management process, and the best way to use HubSpot’s tools for your company.

With proper planning and execution, HubSpot can be a powerful tool for growing your business. So, let’s get started and unlock the full potential of HubSpot for your business success!

How to Generate Leads with HubSpot

To generate leads with HubSpot, it’s important to first identify your target audience and create content that appeals to them.

A great example of using HubSpot marketing to drive leads and sales is Xero, the Australian cloud-based accounting software  

Xero leveraged HubSpot’s marketing automation features to streamline its marketing processes and create a more targeted and effective marketing strategy. 

By using HubSpot’s lead nurturing workflows, Xero was able to send personalised emails to leads and provide them with relevant and valuable content at each stage of the marketing funnel. 

The company also used HubSpot’s social media management tools to track its social media performance and identify opportunities for engagement with its target audience. 

As a result of its effective inbound marketing strategy, Xero was able to significantly increase its website traffic, generate more leads, and ultimately convert those leads into paying customers. 

Xero’s success with HubSpot is a testament to the power of inbound marketing and the value of utilising the right tools to create an effective marketing strategy.

With HubSpot, you can create targeted campaigns that are tailored to your ideal customer. You’ll also want to make sure you’re optimising your website for SEO and using appropriate keywords so that potential customers can find you in search engines. Once you have a steady stream of leads coming in, start nurturing them with personalised content and outreach so they become paying customers.

streamline your sales

The 4 L’s of a Lead Generation Strategy

When it comes to lead generation, it’s important to have a well-defined strategy in place. The four main elements of a successful lead generation strategy are:

1) Landing Pages – Create landing pages that are tailored to the needs of your target audience and optimised for conversions.

2.) Lead Magnets – Offer valuable lead magnets such as white papers, ebooks, or webinars to entice leads to provide their contact information in exchange for more information.

3) Lead Nurturing – Use automated email campaigns and personalised content to nurture leads over time.

4) Lead Scoring – Track the actions your leads take and assign them a score to create a more effective lead generation process.

With HubSpot marketing, businesses can create a comprehensive lead generation strategy that helps to drive leads and sales. By utilising the four L’s of lead generation – Landing Pages, Lead Magnets, Lead Nurturing and Lead Scoring – as well as other powerful tools such as automated email campaigns and personalised content, you’ll be able to maximise your success in driving more leads and sales for your business.

What Are The Four Main Stages In The Lead Management Process?

Once you have leads coming in, it’s important to manage them effectively. Lead management is important because it helps you keep track of all the people who are interested in your business.

The four main stages in the lead management process are:

1) Identification – Identify leads that fit your target customer profile.

2) Qualification – Use lead scoring and other criteria to qualify leads.

3) Nurturing – Engage with leads through personalised content and outreach.

4) Conversion – Convert qualified leads into paying customers.

With the help of HubSpot’s lead management tools, you can streamline your lead generation and lead management processes.

HubSpot’s lead management tools help businesses get more leads and customers.

These are:

1) Landing Pages: special websites that are made to be attractive to potential customers.

2) Lead Magnets: things like ebooks or webinars that people can get if they give their contact information.

3) Lead Nurturing: sending personalised emails and content to potential customers.

4) Lead Scoring: keeping track of how interested someone is so you can focus your efforts on the most likely buyers.

With these tools, you’ll be able to quickly identify, qualify, nurture, and convert leads into paying customers. This will ultimately result in more sales for your business!


What is the best way to use HubSpot for marketing?

When it comes to the best way to use HubSpot for marketing, the key is to start with a solid strategy. This should include identifying your target audience, creating content that appeals to them, and leveraging HubSpot’s tools to manage and convert leads. HubSpot’s all-in-one platform makes it easy to manage your marketing efforts from one central location.

Once you have a solid strategy in place, it’s a simple three-step process:

1. Use the platform’s content creation tools to create high-quality content that your target audience will find valuable. Leverage blog posts, videos, ebooks, webinars, infographics and more to draw attention to your brand.

2. HubSpot’s lead generation tools such as Landing Pages and Lead Magnets to capture leads. Once you have a steady stream of leads coming in, start nurturing them with personalised content and outreach so that they become paying customers.

3. Use HubSpot’s lead scoring capabilities to measure the actions your leads take and assign them a score. This will help you maximise the effectiveness of your lead generation efforts and make it easier to track who is most likely to convert.

By utilising HubSpot’s powerful marketing tools, you’ll be able to create an effective, comprehensive strategy for generating more leads and sales for your business. With the right strategy in place, you’ll be able to maximise your success as a marketer and achieve your lead generation goals.

Which HubSpot Tools Are Best for Your Company?

Finally, it’s important to determine which HubSpot tools are best for your company. Take some time to analyse which tools are best for your business and what you need to do to maximise their effectiveness.

For example, if you’re a B2B company looking to generate more leads, then Landing Pages and Lead Magnets are great tools for capturing leads. If you want to nurture prospects and convert them into customers, then the lead scoring tool is essential.

Some of the most popular HubSpot tools include:

1) Landing Pages – Use these special websites to capture leads and grow your email list.

2) Lead Magnets – Offer ebooks, webinars or other valuable content to your leads in exchange for their contact information.

3) Lead Nurturing – Send personalised emails and other outreach to nurture leads until they become paying customers.

4) Lead Scoring – Assign scores to each lead based on their actions, so you can focus your efforts on the most qualified prospects.

5) CRM Integration – Connect HubSpot with your CRM and access all of your customer data in one place.

With HubSpot’s powerful tools, you can create an effective strategy to capture and convert more leads into paying customers. With the right combination of content creation, lead generation, lead nurturing and lead scoring tools, your company will be well-equipped to maximise its success in the digital marketing space.

Key Takeaways

HubSpot is an all-in-one marketing platform that provides businesses with powerful tools to generate leads, nurture prospects, and convert them into paying customers.

Take advantage of HubSpot’s powerful tools to make your marketing efforts more effective. With content creation, lead generation, lead nurturing, and lead scoring tools, you can create a complete strategy that drives real results for your business.

Try it out today and see the difference it makes for your business!

Why Enterprise SEO Agencies are Investing in AI and Machine Learning

Why Enterprise SEO Agencies are Investing in AI and Machine Learning

In today’s digital landscape, businesses are constantly striving to improve their search engine rankings and stay ahead of the competition. With the ever-changing algorithms of search engines and the increasing complexity of online marketing, it can be a real challenge to keep up.

That’s why more and more enterprise SEO agencies are turning to artificial intelligence (AI) and machine learning (ML) to help them gain a competitive edge. By using these cutting-edge technologies, SEO agencies can analyze vast amounts of data to identify the best keywords and phrases to target, create more effective content, and predict which strategies will be most effective in the future.

But why are AI and ML so important in the world of enterprise SEO?

What is AI and ML?

AI and ML are two interrelated technologies that are revolutionizing many industries, including digital marketing and SEO.

Artificial intelligence (AI) refers to the development of computer systems that can perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. AI systems use algorithms and statistical models to analyze data and identify patterns, and can learn from that data to improve their performance over time.

Machine Learning (ML) is a subset of AI that focuses specifically on the development of algorithms and models that enable computers to learn from data without being explicitly programmed. ML algorithms use statistical techniques to identify patterns in data, and then use those patterns to make predictions or decisions.

Why are Enterprise SEO Agencies Investing in AI and ML?

Let’s explore each of these benefits of AI and ML for enterprise SEO agencies in more detail:

1) Improved Keyword Research and Analysis

Keyword research and analysis are critical components of any SEO strategy. AI and ML can help SEO agencies analyze vast amounts of data to identify keywords and phrases that potential customers are using to search for products or services. With the help of AI and ML, SEO agencies can discover new keywords that they may not have identified through traditional methods. Additionally, AI and ML can help identify long-tail keywords that are less competitive and easier to rank for.

AI and ML can also help SEO agencies to better understand the intent behind keywords. By analyzing user behavior and search history, AI and ML can help SEO agencies understand the context in which keywords are being used. This can help them create more targeted content that better meets the needs of their audience.

2. More Effective Content Creation

Content is at the heart of SEO, and creating high-quality content is critical to the success of any SEO campaign. With the help of AI and ML, SEO agencies can create more effective content that resonates with their target audience.

One way that AI and ML can help with content creation is by analyzing user behavior and preferences. By understanding what types of content are most popular and what topics are most relevant to their audience, SEO agencies can create content that is more likely to be shared and linked to, which can improve their search rankings.

AI and ML can also help with content optimization. By analyzing content and identifying areas for improvement, SEO agencies can make changes to improve the quality and relevance of their content. This can help them to rank higher in search results and drive more traffic to their website.

3. Better Predictive Analytics

Predictive analytics is the process of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In the context of SEO, predictive analytics can help agencies to predict which keywords and strategies will be most effective in the future.

AI and ML can help with predictive analytics by analyzing historical data and identifying patterns and trends. This can help SEO agencies to make better decisions about where to focus their efforts and allocate their resources. For example, by analyzing data on user behavior and search trends, SEO agencies can predict which keywords will be most relevant to their audience in the future.

4. Increased Efficiency and Productivity

SEO agencies are often tasked with analyzing vast amounts of data and making decisions based on that data. AI and ML can help to automate many of these tasks, freeing up time and resources to focus on more strategic initiatives.

For example, AI and ML can help with data analysis by automatically categorizing and grouping data, identifying trends, and highlighting areas for improvement. This can save SEO agencies significant amounts of time and allow them to focus on more high-level tasks, such as developing strategies and implementing campaigns.

5. Competitive Advantage

Finally, AI and ML can give enterprise SEO agencies a competitive advantage. By using these technologies to analyze data and make better decisions, they can outperform their competitors and deliver better results for their clients.

For example, by using AI and ML to analyze user behavior and search trends, SEO agencies can identify new opportunities and develop strategies that their competitors may not have considered. This can give them an edge in the marketplace and help them to win new business and retain existing clients.

The bottom line is that AI and ML are game-changers in the world of enterprise SEO. By leveraging these technologies, SEO agencies can gain a competitive edge, outperform their competitors, and deliver better results for their clients. As these technologies continue to evolve, we can expect to see even more innovation and success in the world of enterprise SEO.

power of Google Remarketing

The Power of Google Remarketing: How to Use It to Positively Influence User Behavior

In today’s digital age, marketing has become super important for businesses to succeed. With so much competition out there, it’s important for businesses to engage potential customers and persuade them to take action. One technique that’s super effective is remarketing, which uses the art of persuasion to influence user behavior.

So, let’s talk about how Google Remarketing can do just that and how businesses can use this strategy to boost their bottom line.

First off, what is Google Remarketing, you ask?

It’s a digital advertising strategy that targets users who have already interacted with a business’s website or online content. This technique uses cookies to display targeted ads to users as they browse the web. For example, if you’ve ever visited an e-commerce website and looked at a specific product but didn’t buy it, Google Remarketing can display ads related to that product to you as you browse other websites.

How does Google Remarketing influence user behavior?

There are a few ways this strategy can do that. For one, it can increase brand awareness by displaying targeted ads to users who have already interacted with a business’s website or content. This increased exposure can lead to greater brand recognition, which can translate into more sales and customer loyalty.

Another way Google Remarketing can influence user behavior is by encouraging action. For instance, businesses can display ads related to a product or service to users who have abandoned their shopping carts or have not completed a particular action on the website. This can remind users of their interest and encourage them to return to the website and complete the action.

Google Remarketing can also help businesses build trust with their customers. By displaying ads to users who have already interacted with the website or online content, Remarketing can demonstrate that the business is a trustworthy entity. This can lead to increased sales and customer loyalty.

Lastly, Google Remarketing can increase conversions by targeting users who have already shown an interest in a business’s products or services. By displaying targeted ads related to the products or services, Remarketing can remind users of their interest and encourage them to complete a purchase.

To use Google Remarketing effectively, businesses should follow some best practices. These include defining the target audience, creating compelling ads, setting up effective campaigns, and tracking and optimizing performance.

So, that’s the lowdown on Google Remarketing and how it can influence user behavior. Hope this was helpful and gave you some insight into how businesses can use digital marketing strategies to succeed in today’s competitive landscape!

Partnering with a Google Remarketing Agency for Effective Campaigns

Google Remarketing is a way to target people who have already interacted with your website or online content. It uses cookies to show targeted ads to these users as they browse the web. For example, if someone visits your online store and looks at a specific product but doesn’t buy it, Google Remarketing can display ads for that product to them as they browse other websites.

But while Google Remarketing can be a game-changer for businesses, it can also be a bit tricky to get right. That’s where partnering with a Google Remarketing agency comes in. Here are some of the benefits of working with an agency:

Expertise and Knowledge

Google Remarketing agencies are experts in the latest digital marketing trends and techniques. They know how to create effective campaigns that get results. They can help you figure out who your target audience is and create ads that will appeal to them.

Customized Strategies

An agency can help you develop a customized strategy that fits your business’s unique needs and goals. They can advise you on which platforms and ad formats will work best for your campaigns. And they’ll help you create effective campaigns that reach the right people at the right time.

Effective Campaigns

Partnering with an agency means you’ll get help creating campaigns that actually work. They’ll optimize your campaigns to get the best possible return on investment (ROI). They’ll track and analyze your campaign performance and make changes as needed to make sure you’re getting the results you want.

Save Time and Resources

Creating effective Google Remarketing campaigns can take up a lot of your time and resources. But when you work with an agency, they’ll handle everything from start to finish. That means you can focus on running your business while they handle the marketing.

So there you have it – partnering with a Google Remarketing agency can be a smart move for businesses that want to boost their digital marketing efforts. If you’re looking to get the most out of your campaigns and save time and resources in the process, it’s definitely worth considering!


Google Remarketing: 5 Surprising Ways To Boost Your Brand Awareness

Are you looking for ways to increase brand awareness and drive conversions for your business? If so, you might want to consider Google Remarketing. This powerful advertising technique allows you to create targeted ad campaigns that show ads to users who have previously engaged with your brand or visited your website.

In this blog post, we’ll explore five surprising ways that Google Remarketing can boost your brand awareness.

What is Google Remarketing?

Google Remarketing is a powerful promotional tool that enables businesses to display ads to audiences who have already visited their website. In doing so, companies are better able to reconnect with these individuals and win back their attention – all while creating highly targeted, profitable campaigns.

Remarketing in Google Ads involves placing static and animated images, video ads, and responsive ads on the Google Display Network. What distinguishes remarketing from traditional search advertising is its ability to target users based on their previous behavior. In order for remarketing to be effective, a special tracking code must be placed on each visitor’s browser as cookies – so they can be served ads across both the Search and Display networks when they search relevant terms that correlate with their prior behaviour.

Combined with other marketing techniques such as SEO or PPC campaigns, Google Remarketing offers valuable potential for drawing back interested customers and increasing sales.


How can Google Remarketing boost your brand awareness?

1. Keep your brand top-of-mind

One of the key benefits of Google Remarketing is the ability to keep your brand top-of-mind with potential customers. When users visit your website but don’t make a purchase or take any other desired action, you can use remarketing to show them targeted ads that encourage them to come back and engage with your brand again.

For instance, a clothing store could show ads featuring their latest collections to users who have visited their website but didn’t make a purchase. This can help to keep the brand top-of-mind and increase the chances of future purchases.

2. Boost brand recognition

Another way that Google Remarketing can boost your brand awareness is by increasing brand recognition. By showing ads to users who have previously engaged with your brand, you can reinforce your brand’s messaging and showcase your unique features or products.

For example, a software company could create a remarketing campaign that shows videos and images of their online project management tool in action. This can help to create a lasting impression on users that makes them more likely to recognize the brand in the future.

3. Target high-intent users

Google Remarketing can also help you target high-intent users who are more likely to convert.

Example, a travel agency could use remarketing to show ads to users who have shown interest in their vacation packages but didn’t make a booking. By targeting these high-intent users with specific ads promoting the latest travel deals, the agency increases the chances of them converting, driving sales and ultimately boosting brand awareness.

4. Provide a cost-effective advertising solution

Google Remarketing can be a cost-effective advertising solution, as businesses can target users who have already shown an interest in their products or services. This means that you can avoid wasting ad spend on users who are unlikely to convert.

For example, an online athletic apparel store could create a campaign that shows ads to users who have previously added items to their cart but didn’t complete the purchase. By only targeting users who have already shown an interest in their products, this can be a cost-effective advertising solution.

5. Build brand loyalty

Finally, Google Remarketing can help you build brand loyalty by retargeting users who have engaged with your brand in the past. By showing these users targeted ads promoting new products or discounts, you can establish a connection with them that goes beyond a single purchase.

For example, a coffee shop with an online ordering system could show ads promoting new menu items or discounts to users who have previously made an order. This can help to build brand loyalty and ultimately increase brand awareness.