What is Saas Marketing?

When it comes to marketing software as a service (SaaS) some unique considerations come into play.  In this article, we’ll explore how to effectively market your SaaS product so you can reach your target market and convert them into paying customers. 

What Does SaaS Mean in Marketing?

SaaS presents some unique marketing challenges and opportunities. 

Saas marketing is different from traditional marketing because products are delivered over the internet. This means that all of your marketing efforts, from content to advertising, must be tailored to the digital space.

This requires a different approach than traditional marketing campaigns. Instead of focusing on physical products or tangible experiences, Saas marketers need to focus on demonstrating how the SaaS product can solve customers’ problems and improve their lives.

What Does SaaS Stand For?

SaaS stands for ‘software as a service’. It’s a type of cloud-based delivery model that allows users to access and use software from a remote location. SaaS products offer a variety of advantages for businesses, including cost savings, scalability, and improved efficiency. They also provide greater flexibility and faster deployment times than traditional software installations. Additionally, most SaaS products are updated automatically as new features become available. 

What Is An Example Of A SaaS product?

Salesforce is an example of a SaaS product. It’s a cloud-based CRM that allows users to manage their customer relationships from a remote location. Salesforce provides a range of services including customer support, sales automation, analytics, and more. With Salesforce, businesses can access their data from anywhere with an internet connection.

Monday is another cloud-based project management tool that helps teams collaborate and track their progress. It’s perfect for small businesses and teams that need to stay organised and on track.

Slack is a team communication tool that allows employees to easily communicate with one another. It’s perfect for businesses that need to stay connected and organised.

Xero is a cloud-based accounting software that helps small businesses manage their finances. It’s perfect for businesses that need to keep track of their expenses and stay on top of their finances.

The above SaaS companies are excellent examples of SaaS products that are providing greater flexibility and faster deployment times than traditional offline customer relations, management and communication services. It’s no wonder that SaaS products have been exploding on the market in recent years!

How To Choose A Good SaaS Company

When it comes to choosing a good SaaS product, there are a few things you should keep in mind. First, make sure the company is reputable and has a solid track record. Second, make sure the company offers good value for money. Finally, make sure the company has a good customer support system in place.

Reputation

When it comes to choosing a good SaaS company, reputation is key. Make sure the company is reputable and has a solid track record. You don’t want to deal with any surprises down the road.

Value for money

Another thing to consider when choosing a good SaaS company is value for money. Make sure the company offers a good bang for your buck. You don’t want to pay too much for features you don’t need or won’t use.

Customer support

Finally, make sure the SaaS company you choose has a good customer support system in place. If something goes wrong, you’ll want to be able to rely on their support team to help you out.

How Do SaaS Businesses Do Marketing?

SaaS businesses have to be creative when it comes to marketing their products. 

Below are the most effective SaaS marketing strategies:

Website and landing pages

All SaaS businesses need a website and landing page that converts. Your website should be optimised for converting visitors into leads, and your landing page should be designed to get them to sign up for your free trial or demo.

Paid search

Another common method SaaS businesses use for marketing is paid search. You can use targeted ads to reach potential customers who are already searching for a solution like yours.

Paid Advertising (Digital Advertising)

is a great way to reach potential customers who are already searching for a solution like yours. 

The three biggest Ad platforms for SaaS products are: 

  1. Google Ads 
  2. Facebook Ads 
  3. LinkedIn Ads 

Content marketing

Content marketing is another proven strategy for marketing SaaS businesses. When you create content that’s valuable and relevant to your target market, it puts you in a position to attract new leads and convert them into customers.

Social media

Finally, social media is an important tool for reaching potential customers. You can use social media platforms like Facebook, Twitter, and LinkedIn to share your content, build relationships with potential customers, and more.

What is Saas Marketing?

How To Create A Successful SaaS Marketing Campaign

Let’s look at what it takes to create a successful SaaS marketing campaign. 

Here are the first steps to get you started:

Understand your target market

The first step in any successful marketing campaign is understanding your target market. Who are they? What are their needs? Once you know this, you can tailor your messaging to resonate with them.

Create valuable content

Another key component of a successful SaaS marketing campaign is creating valuable content. This content must be relevant to your target market and helpful in solving their problems. 

Use paid search wisely

One of the most common methods for reaching potential customers is paid search. Make sure you target the right keywords and use relevant ads that will appeal to your target market.

Engage on social media platforms

Social media is another important tool for reaching potential customers. By engaging with them on social media platforms like Facebook, Twitter, and LinkedIn, you can build relationships and generate interest in what you’re offering.

Running Facebook and LinkedIn Advertising campaigns

SaaS businesses can use targeted Facebook and LinkedIn ads to reach potential customers who are already interested in their products. Facebook Ads is a platform that allows businesses to place ads on Facebook. Ads are targeted to specific demographics, which allows businesses to reach potential customers who are already interested in their product. LinkedIn Ads is a platform that allows businesses to place ads on LinkedIn. Ads are targeted to specific industries and job titles, which allows businesses to reach potential customers who are already interested in their products.

To create a successful Facebook or LinkedIn advertising campaign, you’ll need to first determine your target market. Once you know who your target market is, you can begin targeting them with relevant ads. You’ll also need to create a landing page that’s optimised for converting visitors into leads. Finally, you’ll need to track your progress and make changes as necessary.

What Are The Best Ways to Advertise SaaS companies?

When it comes to advertising SaaS products, there are multiple marketing strategies you can use. One of the most effective ways to market a SaaS product is through online paid search advertising. AdWords is a great platform for reaching your target market, and you can use it to target specific keywords that are relevant to your product. You can also use retargeting to reach people who have already visited your website.

Another effective way to market a SaaS product is through content marketing. Content marketing involves creating high-quality content that attracts people to your website, and then converting them into leads. We recommend creating product videos, articles, blog posts, infographics,  and other types of content that are relevant to your product and target market.

Finally, you can also use social media to market your SaaS product. Social media is a great way to reach a large audience and build relationships with potential customers. You can use social media platforms like Facebook, Twitter, and LinkedIn to share your content and attract attention to your product.

Ways to Attract New Customers to Your SaaS Business

SaaS businesses can attract new customers in many ways, but some methods are more effective than others. 

Here are the most effective ways to attract new customers to your SaaS business:

  1. Paid search
  2. Create valuable content
  3. Engage on social media platforms
  4. Run Digital Advertising Campaigns on Facebook and LinkedIn
  5. Create a strong website and landing pages
  6. Offer free demos and trials

Good SaaS marketers take a multidimensional approach, using many of the above options in their marketing strategy

SaaS Marketing Metrics To Track

It’s extremely important to track your SaaS marketing and measure the effectiveness of your efforts. 

Here are some of the most important metrics to track:

  1. Conversion rate
  2. Leads generated
  3. Cost per lead
  4. Sales funnel

Tracking these metrics will help you determine which methods are working and which ones need improvement. 

Summary

Marketing a SaaS product can be a daunting task, but it’s important to remember that there are several ways to reach your target market. 

The most effective methods include creating a strong website and landing pages, using paid search wisely, creating valuable content, and engaging with potential customers on social media platforms. 

You’ll also need to track your progress by measuring the effectiveness of your marketing efforts. By doing so, you can determine which methods are working and focus your efforts on those that are most successful.

This article was written to provide a brief overview of how to market in the SaaS space. For more detailed information and insight into how to create an effective content strategy, optimise for search, and understand the customer journey, please reach out to our team at Owendenny Digital 

We look forward to hearing from you!

Why Digital Advertising Agencies in Melbourne Fail

5 Reasons Digital Advertising Agencies in Melbourne Fail to Deliver

Why Do Melbourne Digital Advertising Companies Underperform? Watch Out For These 5 Signs So You Know When To Jump Ship

 

In today’s cut-throat competition, digital advertising agencies can’t survive if it can’t control its costs. Advertising is usually a segment that most companies fail to crack, and it eventually results in their downfall.

Studies suggest over 50% of businesses shut their operations within five years, and half of them fail to last for more than a year. The problem is straightforward to locate but complex to solve.
Most businesses quit their operations due to a lack of revenue; they can’t spread their word to the general public; hence, they fail to get the breakthrough that could help them achieve their potential.

The lack of publicity isn’t necessarily due to a lack of budget; it is due to the failure to utilize it perfectly. Digital advertising agencies in Melbourne have been trusted by new and established businesses, but they have often failed to live up to their promises, and the clients suffer.

Be it a lack of expertise, communication, or coordination, the internet advertising agencies fail to overcome their weaknesses and eventually create sky-high costs for their clients.
In today’s blog, we try to locate the possible reasons behind the inefficient performance of a web advertising agency and how a business can find the best digital advertising agency in Melbourne.

1. Failure To Understand A Client’s Objectives

Every client is different, and they have different expectations from a marketing campaign. While most businesses like to retarget the same group until purchase, some companies want to spread awareness about their product or service.

Not every start-up would like to bring warm audiences to their webpage; some may want to focus on cold audiences and nurture them for larger profits.
Most digital agencies fail to understand the difference in objectives among their users. They use the same techniques, creative strategies, and campaigns for all types of businesses, leading to unimpressive results.

The problem can easily be solved by clear communication between the two parties. If the digital advertising agency communicates its plans to the businesses, both parties will get on the same page, and the chances of error shall decrease.

2. Campaigns For Robots

“We will create advertising campaigns optimized for the social media platforms; they will cut your cost too half, and sales will start pouring in”- every marketer ever.

Over time, advertising agencies have shifted their focus from humans to robots; they are in a rush to create a system that will enhance the statistics and cut the CPM to a minimum.
However, in the entire fiasco, they confuse their real target- to bring publicity for the client’s business. The campaigns are often designed to impress the AI, resulting in unappealing posts for the visitors.

Although optimization campaigns are essential for a marketing strategy to be successful, an overemphasis on them would hurt viewers’ experience, and they won’t be inclined to communicate with the business.

The easy solution is understanding the prospects’ deepest fears and creating multiple creatives aligned to them. The creatives can be redesigned to be well-suited to the platforms, but the main focus should stay with the consumers.

3. The ‘All Is Well’ Mantra.

A crucial reason behind the underperformance of an internet advertising agency is the lack of transparency with its clients. How can a business prosper if it hides the small details until the troubles are impossible to control?

Sometimes, even the best digital advertising agency may fail to bring the best news to their clients; the results can be slow, and the learning phase may take more time than initially expected.
However, once there is a lack of transparency between the two parties, the client is always under the assumption that their campaigns are perfect and the roadmap should keep at the same pace.

The lack of information leads to more significant problems for the clients, and once the bubble bursts, they are left helpless. The fundamental tool for success is to keep the clients on board with the results.

Once the managers know about the campaign’s performance, they can readjust their goals and avoid the possible losses that would otherwise be the result.

4. Inapt Expertise

Although most digital advertisers won’t like to hear it, most aren’t trained to move the customer across their journey. They are experts in technical areas like Facebook ad campaigns or lead generation but lack critical information about other sectors such as consumer behavior and analysis.

Once the discrepancy occurs, their campaigns would never be the perfect fit for the client’s user base, and the results won’t be impressive.

A digital advertising agency could only succeed with a team of experts who are experienced and skilled in the complete customer journey. The team’s skills should range from the beginning of the cycle at the customer’s motivations to the end of it at the final feedback.

It helps them take every possible challenge and possibility into account before a campaign begins.

5. No Fallback Plan

Advertising Agencies in Melbourne have an unrealistic approach to their marketing campaigns; they don’t create a plan to fall back on, and eventually, when things go wrong, they are left clueless and at the mercy of a miracle.

However, miracles don’t happen often, and an advertising agency can’t prosper by relying on them.

A fallback plan acts as a pivot for the preferred campaign; if the ideal scenario doesn’t work out, it will allow the strategy to be redirected to a controlled ending. The results can be predicted, and a future strategy could be redesigned for better results.

A social media advertising agency in Melbourne (or anywhere else) must have at least plans A, B, and C ready for disposal. The client must be on-board with the possible modification of the campaign if things don’t go as planned.

It not only highlights the agency’s expertise in their subject but also keeps the client calm in case of a sudden hiccup.

What Is The Solution?

Melbourne is no short of spectacular digital advertising agencies but the perfect choice for SAAS and online businesses in Owendenny Digital.

They are a team of expert marketers skilled in every marketing domain. Their experts range from data analysts to social media marketers and lead generation experts.

At Owendenny Digital, they have helped more than 10000 businesses rise from the ruins and set them on track for success. The MortgageHQ success story has amazed marketers worldwide;

Owendenny’s experts helped the dying property businesses return to their glory days with redesigned campaigns and detailed audience insights.

They have been the team behind the growth of various other businesses and can be the go-to choice for other firms in the area.

Landscaper Marketing Strategies Revealed: How To Leads For Your Landscaping Business Fast

Every homeowner requires landscaping services every now and then. The landscaping industry, in general, is on the way towards expansion. With a strong home sector, the landscaping industry is gaining momentum faster than any other home service industry. Hence, every business owner are now starting to maximize their landscaper marketing efforts.

So, if that’s the case, why has your phone been silent recently? Why haven’t you been getting the landscaping leads?

Let us explain. A landscaping business relies on an effective landscaper marketing strategy to get more leads which in turn can help them to book more appointments, connect with new customers, and get more sales.

It’s a very competitive online marketplace and to get more leads for your landscaping business means you need to make smart moves to make sure your brand stands out from the competitors.

To get continuous leads, we suggest you follow the tips given below.

Build A Website For Your Landscaping Business

A website will probably be the first interaction between a potential customer and your company. That’s why your website must be interactive and must be able to grab the attention of a visitor. Remember, your website is your sale representative and must be functional 24/7.

To achieve that it must have the following features:

  • Quick: If your website takes more than 4 seconds to load, the visitor is most likely to close your web page.
  • User Friendly: An average web user does not prefer a website with a complicated user interface. So make sure your website is easy to navigate through and everything a visitor needs is just a few clicks away.

You can incorporate shortcuts and a FAQ section on your website.

  • Must Be Mobile Friendly: More than half of the searches for a landscaping business are done using a smartphone. So, make sure your website is accessible through a smartphone.
  • Must Be Secure: Nobody prefers to stay on a website that is not secure so your website must be HTTPS and not HTTP.
  • Must Encourage The Customer To Take Action: People do not call for landscaping services until and unless it’s an emergency. On your website include call-to-actions, your contact info, and contact forms asking for the customer’s information.
  • Improve Search Engine Optimisation (SEO)

 Improving SEO means that when someone searches for a landscaping service, your company’s name or website must appear at the top of Google search. More often than not, a person would probably click on the top three or four links of his Google search results. So, your company must be on the first page of Google search results.

To get continuous leads, the content on your website and social media platforms must have the top-ranked keywords related to the landscaping business. In your content, use keywords that specify your location for example try using “Landscaping in LA”.

When someone searches for a landscaping service, the Google algorithm displays the most geographically relevant results. So even if you are a small business, improving SEO can get you an edge over your competitors.

You can also use Google local services to advertise your landscaping business on Google. If someone searches for a landscaping service in your area, your local service ad shows up and the customers can contact you directly.

Mastering SEO is a timely process and takes time to generate leads. A faster way is to use PPC search ads.

PPC ads help you target users searching for specific keywords and helps you to focus on a particular geographical location.

Due to the keywords you choose, the link to your webpage shows at the top of page 1 of Google’s search result. This ensures quicker results.

The advantages of PPC are visibility and relevance. If you traditionally advertise your landscaping business, you will interrupt the user’s online experience and he will only get frustrated and might block your ad. PPC, on the other hand, does not block a user’s online experience but displays your ad in front of users already searching for a landscaping business.

  • Manage Your Reviews

What you claim about your business holds lesser weight as compared to what others say about it. This makes reviews and testimonials very important. So, always request the customer for a testimonial after you have completed the landscaping job.

Just a few years before, referrals used to be offline but now social media platforms such as Facebook, Instagram, and YouTube are used to drop reviews.

To get leads for your landscaping business, you must have a strategy to get more reviews. Try using the steps given below:

  • After the job, ask your customer for a review.
  • You can send an e-mail or a quick message asking for a review.
  • Add a custom Google review link to your website.
  • Add call-to-action on your website and ask for a review.
  • Use a review generation tool.
  • Make Helpful Content as part of your Landscaper Marketing

One of the most popular methods to attract new customers and expand your business is content marketing. It’s a very simple idea: your content must teach a customer how to solve a problem on their own.

Now, if you make content that just talks about your business the customer will quickly lose interest. A better way is to make DIY landscaping content.

There is a slight disadvantage to it:

  • Article will be read by people across the globe. You need people specific to your location.
  • It attracts people who will not contact you rather they will solve the problem on their own.

So to improve the strategy, your content must be specific to a particular location. This may sound counterintuitive, but such content help in trust building with your community.

If someone needs a landscaping service, you will be the first to cross their minds.

The Bottom Line

The competition online is tougher than ever and to connect with your customer you need to up your landscaper marketing strategy. Investing a little time to improve your digital marketing skills can surely generate leads for your landscaping business. The tips shared above are neither costly nor very complicated to implement. You can give them a shot and most likely you will see growth in your business.

Digital Marketing for Gardeners: Easy to Follow Guide

If you have trouble finding ways to market your gardening services in today’s era, well, that’s quite big trouble! Nowadays, almost all kinds of businesses, whether products or services, are being promoted in digital marketing platforms, and gardening services are not an exception! Methods of digital marketing for gardeners have evolved through time because of technology and this current situation.

The use of social media platforms for work, shopping, and even to find services is on the rise. That’s why in this article, you’ll find out how digital marketing for gardeners should work, not limited to the pandemic crisis, moreover, because of the competition among those who offer gardening services as their income-generating business.

Why do I need to Adapt Digital Marketing for My Business?

There have been radical innovations, high-tech gadgets, and superb services in every field where science and technology is applied. Not a single business is left behind when it comes to the use of technology. At this point, traditional marketing is no longer effective and relevant.

And you, being an aspiring gardening tycoon, must not be left behind with these significant changes in the gardening industry—the perfect reason, below are some incredible ideas you might do for your business. Adapting is the key to your success!

Incredible ideas about digital marketing for gardeners

The way of marketing is one of the reasons why a particular business may flop. So it would really help if you put significant consideration into this thing.

Since gardening is hitting the spotlight during this pandemic, you can take advantage of this, like a pot of gold at the end of the rainbow, snatch it.

Here are some incredible ideas about digital marketing you may consult at;

  • Promote your business on Facebook

Facebook is nothing but one of the best social media tools of this era. Facebook has reported that during the first quarter of this year 2021, almost 1.88 billion people were active users.  Wow! These are a wide range of your business’s prospects. Plus, there is more than just a word Facebook; it has so many avenues that you can utilize for a lit service promotional.

Below are the Facebook avenues you may utilize for your success;

  • Facebook Profile

You have your profile where you can say what you feel. Start promoting your business right from your profile. Add more friends, and share it with them. A little tip, add friends that are interested in gardening, so it will be favorable for you. Go for gardening enthusiasts!

  • Facebook Page

According to WhatIs.com, a Facebook page is a public profile perfectly created for businesses, brands, celebrities, causes, and other organizations. It would be great if you can create a well-rounded page for your gardening services. Dig deeper into what they like and post it on your page for more fans to support you

  • Facebook Groups

A vast number of Facebook groups are available online right for your kind of offering. Just give them your ultimate service captions for posting, and surely more will engage into it. Join groups, don’t ever forget!

  • Facebook Advertising

Facebook has emerged as a breakthrough application since people of this generation can no longer distance themselves from this lit app. That’s why utilizing Facebook through advertising is exceptional when it comes to marketing. Look how genius Facebook can be for your business success.

  • Create a powerful website

Your website is the go-to destination of all customers. Make an impact by making a great website to hook your target personas up. However, to develop the best website perfect for gardening services marketing, put news-letter, blogs, and videos upon it.

Why? Here are some reasons why to put up these items on your website:

  • Newsletter

What would be greater than being transparent to the public. Tell them more about your business in the form of news. Build impact and soon earn a profit.

  • Blogs

Blogs are influential because they cause traffic to your website. Plus, posting blogs related to your business will somehow help your viewers to know more about your services and tell them why they need them.

  • Videos

What trends today more are videos. Engaging videos hook the viewers. Make sure to post videos that your prospects would love to see. Help them engage with your service through your unique and impactful videos.

  • Take advantage of SEO

There are so many ways that you can generate traffic to your website. If you offer gardening services, be sure to use SEO-friendly keywords. Companies offering Google AdWords and SEO services are there to help. This type of marketing strategy will help you put your business right before others. Manage more deals and receive more inquiries with SEO.

Below are some platforms where you can use SEO for your utmost benefits;

  • YouTube SEO

For serious YouTubers, this is the ultimate SEO tool. By finding perfect keywords, collect views and likes on your channel. However, to make sure that your keywords are in low competition to benefit from your keywords solely. SEO success depends on the right keywords.

  • Instagram SEO

The goal of Instagram SEO is to help your profile rank higher in search results by optimizing your content. Among the famous social media platforms in today’s world is Instagram. Getting a bit more focused on prospects would be a great help. So, it’s important to make your Instagram profile searchable rather than your account to reduce searches.

Google Ads: how do they work?

Google AdWords (formerly Google Ads) is an online advertising platform where advertisers bid on the rights to display ads, service offerings, product listings, and videos to web users. With the Google Display Network, advertisers can place ads on websites other than search engines like Google Search (not included in the Google Search Network), apps, mobile websites, or videos (not included in the Google Search Network). The services are offered on a pay-per-click (PPC) basis.

Whenever a user performs a keyword search such as gardening tips and ideas, Google Ads performs an auction system. In order for your Google Ads advertisement to appear for relevant keywords, you will need to optimize your Quality Score and the bid amount. Your landing page should be relevant to your advertisement.

Your decision matters!

The above-mentioned extraordinary ideas about digital marketing for gardeners are yours to promote and use. Businessmen who are successful started from one great decision before reaching the position they are in today. Decide on making that one big decision of yours and believe that you will succeed. This battle is not a one-man show.

We at Owendenny have the same goal as you, dear gardeners. And that is to transform your business into its blooming form, and soon you may harvest. Grow your business with us today! https://owendenny.com/contact-us/

 

 

Facebook Ads for Plumbers: How to Succeed with It

If your plumbing services are looking for a perfect marketing tool to help you promote your business effectively, Facebook Ads is the best fit for you. You may doubt the idea of solely relying on Facebook for your business’s online presence and reach, especially when you own or run plumbing services. However, this platform has proven to work effectively and efficiently with the proper usage and utilization! It’s why in this article, you will witness secrets on how to succeed with Facebook Ads for plumbers like you.

Why Facebook Ads?

With a whopping 2.74 billion active monthly users, Facebook has become a massive part of businesses all around the globe. Entrepreneurs see it as a simple social media platform to deal with their customers and market their products and services and a vast marketplace! If you still only see Facebook as a place to complain about politics, share memorable family events and random personal thoughts, then your plumbing company is indeed missing out!

Facebook Ads present a way for companies to get in front of thousands of potential and existing customers. You may have different company goals, such as getting more website conversions, gaining sales from people in your area, targeting a different niche market, or simply gaining more likes and followers. Facebook Ads can undoubtedly help you out with these things! It is how you gain and retain clients and build reputation and customer trust.

Start your success with Facebook Ads.

The most prominent social media on the entire planet will serve you abundantly! If you plan to target any niche, segment, group of people, or place, name it, Facebook has it! But what’s more exceptional than using Facebook itself in the form of advertisement to earn more?

Come to think of it, Facebook, as the world’s most used social media app, was utilized to serve as a powerful tool for your business to succeed. If indeed you get the point, without further a due, below is how it will happen!

Here are reasons why Facebook Ads for plumbers;

  • Generate target leads

Reach ideal prospects with the Facebook Lead Form Ad. In this kind of action, you narrow your prospects from not so interested to individuals who are really looking for your services. That is how lead generation works. You let onliners fill up forms until you generate leads among them. And until you pick the perfect customer who you can relay your promotional and business offerings.

Another good thing about this form, once people click on your lead ad, a form will pop out to input their personal and professional information without needing to leave the platform. Hassle-free! Your plumbing services can promote directly to interested prospects through Facebooks Ads.

  • Generate more website leads

The Website Visitors ad lets you promote a specific URL right directly from your Facebook Page. If you want to increase traffic to your website, the Website Visitors ad will reach people who will click on the link and can help raise awareness of a specific web page.

So aside from having an online presence on Facebook, you can effectively monitor the results of this ad by simply navigating to the Ad Center in the left-hand menu and choose All Ads. However, do monitor the results carefully for more incredible conversion of customers.

  • Convert traffic to sales

You have to install Facebook Pixel, an analytics tool that allows you to measure the effectiveness of your advertising. This software understands the actions people take on your website.

You can use the pixel to:

  • Ads are shown to the right people. Through click from the customers, you will know persons who are interested in plumbing services. You may track persons who have clicked on your website or pages and directly approach them if they are hesitant to avail of your service.
  • Generate more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
  • Better analysis of your ads. You should know the impact of your ads by measuring what happens when people view them.

Generate more page likes

A plumbing company on an online platform? Mostly, you won’t gain enough attention to your page. You probably have less than a thousand likes and followers. That is understandable since your business shouldn’t solely focus and get them. However, Facebook Ads for Plumbers and their business are essential. This is to make your business well-known to people and boost your other ad campaigns. With proper calls to action on your ads, it would be easier to grow your community and following.

A helping hand for all your needs!

If you think that using these ads is too technical or do not have enough time to manage them, our experts are always ready to help you! Contact us today. Owendenny is your one-stop platform for strategic and practical marketing solutions.

 

7 Ways To Increase Your Conversion Rate By Improving Your Offer

Are you sick of struggling with a low conversion rate?

Tired of spending 1000’s on digital advertising and seeing no return on investment?

The most important thing you can do to ensure this is by optimising your offer.

There are many ways to spice up what your business does and make it impossible for customers to say ‘no’ to you.

In fact, when done right, it’s safe to say won’t only be coming back for more – they’ll be sending their friends too!

All you need to understand is the art of persuasion. This boils down to winning people over to your way of thinking by making them feel good about themselves .

At Owendenny, we’ve created a list of the 7 best ways to improve your offer and improve your conversion rate.

Get ready everyone, it’s time to enter the land of offer optimization!

1 – Do Everything You Can To Reverse The Risk

People are more likely to buy from you if they perceive your proposition to be risk free.

The key here is ‘perception’.

How your customer perceives you, your company, and your services dictates everything.

A simple way of reversing the risk is by offering a guarantee.

Don’t get skimpy here. Ask yourself how you can offer an industry-leading guarantee?

100% Satisfaction Guarantee or Double Your Money Back?
365 Day Guarantee
“Try on your shirt, and if it doesn’t fit – send it back in the prepaid envelope and get your money back in 24 hours or less”

There’s plenty of these kickin’ around the inter-webs. Check out the hitters in your industry and one-up them 😉

You could offer in a Performance-based Guarantee (like we do at Owendenny Digital).

If your customers don’t get results from your service, product or program – isn’t it best to refund them in full? …

…or even better: wouldn’t that make them shriek with delight and asking to buy?

2 – Offer An Easy To Understand Payment Plan (Or ‘Soft Financing’)

Offering payment plans will reduce the anxiety customers experience when they must pay for your whole product in one payment.

We did this at Owendenny. When we launched, we made the cash flow situation sound for our clients by invoicing 14 days after services.

This helps clients receive both value, leads and sales well in advance of paying for our services.

On top of this, some clients are now debited weekly instead of paying at the end of the month. Not only is this more digestible for clients, it helps us with our cashflow too.

If you can, launch a ‘Pay-Per-Result’ model and make your services even more enticing.

Imagine getting paid as a personal trainer based on the % of muscle gained or the number of kilos lost instead of a flat per-session fee.

The possibilities here are endless.

Quick Win: If you’re an eCommerce store, you’d be crazy not to investigate the power of AfterPay and ZipPay. Yes, they charge a fee, but you’d be crazy not to offer a means of paying for your products in bite-size chunks.

3 – Offer More Than One Way Of Taking Payment: Offer ZipMoney, AMEX, Paypal, AfterPay, Bank Deposit, Stripe…

Tap into all the options at your disposal when it comes to getting paid for your products and services.

Heck! You could even take BitCoin (if you’re willing to take the risk)…

4 – Bundle Your Products And Services

Create an offer your prospects cannot refuse by creating irresistible package deals.

The best way to develop a ripper offer is counter-intuitive.

It’s not by throwing all your products together.

It’s by listening to what’s important to your customer and by giving them extra services they value.

The type of value you offer should be something that’s relevant to your customers.

So, for example: if your target customer is a small business owner and you offer a service-based business, throw in free consulting time to help them work on their next project.

Or what if you’re selling tyres for work vehicles? Buy 3 Tyres and Get the 4th Free? That would go bananas!

5 – Inject Urgency & Scarcity Into Your Offer

If you’re a restaurant, offer the first 50 people on your mailing list A FREE DINNER when they book a table of 3 or more this week.

If you’re a tyre business, run your ‘Buy 3 tyres get 1 free’ promotion in June each year to align with the end of financial year (EOFY).

You get the idea!

Human’s like to count. Human’s also like certainty too. When an uncertain outcome (i.e. missing out) runs through the mind, we act fast. 

Here’s a warning: If you’re always using scarcity or urgency, get ready for customers calling BS on your business.

Everyone knows of a business that’s claiming to be ‘Closing Down’ every year. Discounting your products and services regularly will lead your business to a sad, miserable death.

6 – Offer Something For FREE

If you’ve bought anything online, you know how getting Free Shipping sweetens your experience.

If you know your margins, your Customer Lifetime Value (LTV), and your customer journey, the ‘Free’ premium is a must-do to win your customers over.

There’s nothing as compelling as Free Sh*t to increase a Conversion Rate on a website. #hardtruth

7 – Name Your Offer To Solve A Defined Problem

If you’re into marketing, business or entrepreneurship, you definitely would know of  Tim Ferriss’s best seller The 4 Hour Work Week.

When you boil the book down to its essence, the book is all about outsourcing and scaling a lean and mean business.

If your business isn’t solving a specific problem for your customers (e.g., Getting more done in less time), don’t expect them to buy or let you send them emails. By being specific, your customers will know exactly why they’re landing on your website and – if all goes well – your conversion rate will skyrocket!

Tim’s book had a wonderfully clear promise, a promise his ideal customer would do anything to see fulfilled…

…and as you know, the rest is history. 

In Summary

I hope by the end of this blog post that you’re now thinking of all the ways you can optimise your products & services for new customer success and an increased conversion rate.

Ask yourself: What’s our promise?What problem are we solving for customers in the simplest, most direct way possible?

When you invest the time into understanding your customers’ desires, challenges, hopes and dreams, these things will become clear to you.

And once this happens, it’s up to you to delight your customer with an offer they simply cannot refuse.

Integrity Is Dead And This Is The Answer

How often do you evaluate your personal beliefs?

Do you live firmly by your beliefs and values?

From my experience in the Engineering and Construction Industry, integrity is king. You can nearly walk into or view any fortune 500 organisations’ website and bingo! You will find integrity in the company values. However based on the Oxford English Dictionary definition of integrity, I am convinced that integrity is not the answer. Below are the following definitions of integrity found on Oxforddictionaries.com:

1. THE QUALITY OF BEING HONEST AND HAVING STRONG MORAL PRINCIPLES;
2. THE STATE OF BEING WHOLE AND UNDIVIDED;
3. THE CONDITION OF BEING UNIFIED OR SOUND IN CONSTRUCTION; AND
4. INTERNAL CONSISTENCY OR LACK OF CORRUPTION IN ELECTRONIC DATA.
From the looks of things, this seems pretty clear. In fact, I agree with the above. However, many organisations like to reduce integrity to the following:

To do as you say and say as you do.

And this is where it all falls down. This notion of acting and saying with unity is so wrong. In fact; acting, speaking whilst being embedded within your personal morals and values just doesn’t cut it any more.

We want remarkable, right? We want to be working in the most remarkable team. We want to be the most remarkable entrepreneur or manager. We want to be the most remarkable athlete, husband, wife, father, mother, son, student, facilitator, coach, you name it! The world rewards remarkable. Very good isn’t safe any more. In fact, it’s risky to be very good.

Then, you’re probably thinking what separates the remarkable people of the world from the very good people.

One word. That’s it. Congruency. These people are forever in a state of being congruent. These people are in a state of complete alignment and harmony with themselves. Not only do they say how they act, they also think how they act and more importantly they feel and acknowledge that what they’re doing on this earth is their genuine calling. Their actions are morally and ethically aligned with who they are at heart. These people, companies, athletes, mothers and fathers are the leaders in their fields. There’s even a Theory of Congruent Leadership (for those who are interested: http://www.web.uwa.edu.au/__data/assets/pdf_file/0007/1879459/Toward-the-theory.pdf)!

So look around you, who are the leaders that you know of that inspire you the most? Which leaders have truly inspired and why? Have you seen how they inspire action? These people have always had a vision which they are willing to stake their entire dependence upon. With this type of conviction, it’s hard to argue that these leaders weren’t congruent with who they are. They, no doubt, are (or were) more in tune with themselves than any other person on.

So, how does one become more congruent? It’s pretty simple actually.

All it takes is listening to your internal dialogue and working out who you really are, what you stand for and determining your personal mission statement. For me, this all was kicked off by reading Paulo Coelho’s The Alchemist. The book identified something to me which truly changed my life…

Congruency comes from the heart

Be congruent. Be remarkable. Embrace it.