Landscaper Marketing Strategies Revealed: How To Leads For Your Landscaping Business Fast

Every homeowner requires landscaping services every now and then. The landscaping industry, in general, is on the way towards expansion. With a strong home sector, the landscaping industry is gaining momentum faster than any other home service industry. Hence, every business owner are now starting to maximize their landscaper marketing efforts.

So, if that’s the case, why has your phone been silent recently? Why haven’t you been getting the landscaping leads?

Let us explain. A landscaping business relies on an effective landscaper marketing strategy to get more leads which in turn can help them to book more appointments, connect with new customers, and get more sales.

It’s a very competitive online marketplace and to get more leads for your landscaping business means you need to make smart moves to make sure your brand stands out from the competitors.

To get continuous leads, we suggest you follow the tips given below.

Build A Website For Your Landscaping Business

A website will probably be the first interaction between a potential customer and your company. That’s why your website must be interactive and must be able to grab the attention of a visitor. Remember, your website is your sale representative and must be functional 24/7.

To achieve that it must have the following features:

  • Quick: If your website takes more than 4 seconds to load, the visitor is most likely to close your web page.
  • User Friendly: An average web user does not prefer a website with a complicated user interface. So make sure your website is easy to navigate through and everything a visitor needs is just a few clicks away.

You can incorporate shortcuts and a FAQ section on your website.

  • Must Be Mobile Friendly: More than half of the searches for a landscaping business are done using a smartphone. So, make sure your website is accessible through a smartphone.
  • Must Be Secure: Nobody prefers to stay on a website that is not secure so your website must be HTTPS and not HTTP.
  • Must Encourage The Customer To Take Action: People do not call for landscaping services until and unless it’s an emergency. On your website include call-to-actions, your contact info, and contact forms asking for the customer’s information.
  • Improve Search Engine Optimisation (SEO)

 Improving SEO means that when someone searches for a landscaping service, your company’s name or website must appear at the top of Google search. More often than not, a person would probably click on the top three or four links of his Google search results. So, your company must be on the first page of Google search results.

To get continuous leads, the content on your website and social media platforms must have the top-ranked keywords related to the landscaping business. In your content, use keywords that specify your location for example try using “Landscaping in LA”.

When someone searches for a landscaping service, the Google algorithm displays the most geographically relevant results. So even if you are a small business, improving SEO can get you an edge over your competitors.

You can also use Google local services to advertise your landscaping business on Google. If someone searches for a landscaping service in your area, your local service ad shows up and the customers can contact you directly.

Mastering SEO is a timely process and takes time to generate leads. A faster way is to use PPC search ads.

PPC ads help you target users searching for specific keywords and helps you to focus on a particular geographical location.

Due to the keywords you choose, the link to your webpage shows at the top of page 1 of Google’s search result. This ensures quicker results.

The advantages of PPC are visibility and relevance. If you traditionally advertise your landscaping business, you will interrupt the user’s online experience and he will only get frustrated and might block your ad. PPC, on the other hand, does not block a user’s online experience but displays your ad in front of users already searching for a landscaping business.

  • Manage Your Reviews

What you claim about your business holds lesser weight as compared to what others say about it. This makes reviews and testimonials very important. So, always request the customer for a testimonial after you have completed the landscaping job.

Just a few years before, referrals used to be offline but now social media platforms such as Facebook, Instagram, and YouTube are used to drop reviews.

To get leads for your landscaping business, you must have a strategy to get more reviews. Try using the steps given below:

  • After the job, ask your customer for a review.
  • You can send an e-mail or a quick message asking for a review.
  • Add a custom Google review link to your website.
  • Add call-to-action on your website and ask for a review.
  • Use a review generation tool.
  • Make Helpful Content as part of your Landscaper Marketing

One of the most popular methods to attract new customers and expand your business is content marketing. It’s a very simple idea: your content must teach a customer how to solve a problem on their own.

Now, if you make content that just talks about your business the customer will quickly lose interest. A better way is to make DIY landscaping content.

There is a slight disadvantage to it:

  • Article will be read by people across the globe. You need people specific to your location.
  • It attracts people who will not contact you rather they will solve the problem on their own.

So to improve the strategy, your content must be specific to a particular location. This may sound counterintuitive, but such content help in trust building with your community.

If someone needs a landscaping service, you will be the first to cross their minds.

The Bottom Line

The competition online is tougher than ever and to connect with your customer you need to up your landscaper marketing strategy. Investing a little time to improve your digital marketing skills can surely generate leads for your landscaping business. The tips shared above are neither costly nor very complicated to implement. You can give them a shot and most likely you will see growth in your business.

Digital Marketing for Gardeners: Easy to Follow Guide

If you have trouble finding ways to market your gardening services in today’s era, well, that’s quite big trouble! Nowadays, almost all kinds of businesses, whether products or services, are being promoted in digital marketing platforms, and gardening services are not an exception! Methods of digital marketing for gardeners have evolved through time because of technology and this current situation.

The use of social media platforms for work, shopping, and even to find services is on the rise. That’s why in this article, you’ll find out how digital marketing for gardeners should work, not limited to the pandemic crisis, moreover, because of the competition among those who offer gardening services as their income-generating business.

Why do I need to Adapt Digital Marketing for My Business?

There have been radical innovations, high-tech gadgets, and superb services in every field where science and technology is applied. Not a single business is left behind when it comes to the use of technology. At this point, traditional marketing is no longer effective and relevant.

And you, being an aspiring gardening tycoon, must not be left behind with these significant changes in the gardening industry—the perfect reason, below are some incredible ideas you might do for your business. Adapting is the key to your success!

Incredible ideas about digital marketing for gardeners

The way of marketing is one of the reasons why a particular business may flop. So it would really help if you put significant consideration into this thing.

Since gardening is hitting the spotlight during this pandemic, you can take advantage of this, like a pot of gold at the end of the rainbow, snatch it.

Here are some incredible ideas about digital marketing you may consult at;

  • Promote your business on Facebook

Facebook is nothing but one of the best social media tools of this era. Facebook has reported that during the first quarter of this year 2021, almost 1.88 billion people were active users.  Wow! These are a wide range of your business’s prospects. Plus, there is more than just a word Facebook; it has so many avenues that you can utilize for a lit service promotional.

Below are the Facebook avenues you may utilize for your success;

  • Facebook Profile

You have your profile where you can say what you feel. Start promoting your business right from your profile. Add more friends, and share it with them. A little tip, add friends that are interested in gardening, so it will be favorable for you. Go for gardening enthusiasts!

  • Facebook Page

According to, a Facebook page is a public profile perfectly created for businesses, brands, celebrities, causes, and other organizations. It would be great if you can create a well-rounded page for your gardening services. Dig deeper into what they like and post it on your page for more fans to support you

  • Facebook Groups

A vast number of Facebook groups are available online right for your kind of offering. Just give them your ultimate service captions for posting, and surely more will engage into it. Join groups, don’t ever forget!

  • Facebook Advertising

Facebook has emerged as a breakthrough application since people of this generation can no longer distance themselves from this lit app. That’s why utilizing Facebook through advertising is exceptional when it comes to marketing. Look how genius Facebook can be for your business success.

  • Create a powerful website

Your website is the go-to destination of all customers. Make an impact by making a great website to hook your target personas up. However, to develop the best website perfect for gardening services marketing, put news-letter, blogs, and videos upon it.

Why? Here are some reasons why to put up these items on your website:

  • Newsletter

What would be greater than being transparent to the public. Tell them more about your business in the form of news. Build impact and soon earn a profit.

  • Blogs

Blogs are influential because they cause traffic to your website. Plus, posting blogs related to your business will somehow help your viewers to know more about your services and tell them why they need them.

  • Videos

What trends today more are videos. Engaging videos hook the viewers. Make sure to post videos that your prospects would love to see. Help them engage with your service through your unique and impactful videos.

  • Take advantage of SEO

There are so many ways that you can generate traffic to your website. If you offer gardening services, be sure to use SEO-friendly keywords. Companies offering Google AdWords and SEO services are there to help. This type of marketing strategy will help you put your business right before others. Manage more deals and receive more inquiries with SEO.

Below are some platforms where you can use SEO for your utmost benefits;

  • YouTube SEO

For serious YouTubers, this is the ultimate SEO tool. By finding perfect keywords, collect views and likes on your channel. However, to make sure that your keywords are in low competition to benefit from your keywords solely. SEO success depends on the right keywords.

  • Instagram SEO

The goal of Instagram SEO is to help your profile rank higher in search results by optimizing your content. Among the famous social media platforms in today’s world is Instagram. Getting a bit more focused on prospects would be a great help. So, it’s important to make your Instagram profile searchable rather than your account to reduce searches.

Google Ads: how do they work?

Google AdWords (formerly Google Ads) is an online advertising platform where advertisers bid on the rights to display ads, service offerings, product listings, and videos to web users. With the Google Display Network, advertisers can place ads on websites other than search engines like Google Search (not included in the Google Search Network), apps, mobile websites, or videos (not included in the Google Search Network). The services are offered on a pay-per-click (PPC) basis.

Whenever a user performs a keyword search such as gardening tips and ideas, Google Ads performs an auction system. In order for your Google Ads advertisement to appear for relevant keywords, you will need to optimize your Quality Score and the bid amount. Your landing page should be relevant to your advertisement.

Your decision matters!

The above-mentioned extraordinary ideas about digital marketing for gardeners are yours to promote and use. Businessmen who are successful started from one great decision before reaching the position they are in today. Decide on making that one big decision of yours and believe that you will succeed. This battle is not a one-man show.

We at Owendenny have the same goal as you, dear gardeners. And that is to transform your business into its blooming form, and soon you may harvest. Grow your business with us today!



7 Ways To Increase Your Conversion Rate By Improving Your Offer

Are you sick of struggling with a low conversion rate?

Tired of spending 1000’s on digital advertising and seeing no return on investment?

The most important thing you can do to ensure this is by optimising your offer.

There are many ways to spice up what your business does and make it impossible for customers to say ‘no’ to you.

In fact, when done right, it’s safe to say won’t only be coming back for more – they’ll be sending their friends too!

All you need to understand is the art of persuasion. This boils down to winning people over to your way of thinking by making them feel good about themselves .

At Owendenny, we’ve created a list of the 7 best ways to improve your offer and improve your conversion rate.

Get ready everyone, it’s time to enter the land of offer optimization!

1 – Do Everything You Can To Reverse The Risk

People are more likely to buy from you if they perceive your proposition to be risk free.

The key here is ‘perception’.

How your customer perceives you, your company, and your services dictates everything.

A simple way of reversing the risk is by offering a guarantee.

Don’t get skimpy here. Ask yourself how you can offer an industry-leading guarantee?

100% Satisfaction Guarantee or Double Your Money Back?
365 Day Guarantee
“Try on your shirt, and if it doesn’t fit – send it back in the prepaid envelope and get your money back in 24 hours or less”

There’s plenty of these kickin’ around the inter-webs. Check out the hitters in your industry and one-up them 😉

You could offer in a Performance-based Guarantee (like we do at Owendenny Digital).

If your customers don’t get results from your service, product or program – isn’t it best to refund them in full? …

…or even better: wouldn’t that make them shriek with delight and asking to buy?

2 – Offer An Easy To Understand Payment Plan (Or ‘Soft Financing’)

Offering payment plans will reduce the anxiety customers experience when they must pay for your whole product in one payment.

We did this at Owendenny. When we launched, we made the cash flow situation sound for our clients by invoicing 14 days after services.

This helps clients receive both value, leads and sales well in advance of paying for our services.

On top of this, some clients are now debited weekly instead of paying at the end of the month. Not only is this more digestible for clients, it helps us with our cashflow too.

If you can, launch a ‘Pay-Per-Result’ model and make your services even more enticing.

Imagine getting paid as a personal trainer based on the % of muscle gained or the number of kilos lost instead of a flat per-session fee.

The possibilities here are endless.

Quick Win: If you’re an eCommerce store, you’d be crazy not to investigate the power of AfterPay and ZipPay. Yes, they charge a fee, but you’d be crazy not to offer a means of paying for your products in bite-size chunks.

3 – Offer More Than One Way Of Taking Payment: Offer ZipMoney, AMEX, Paypal, AfterPay, Bank Deposit, Stripe…

Tap into all the options at your disposal when it comes to getting paid for your products and services.

Heck! You could even take BitCoin (if you’re willing to take the risk)…

4 – Bundle Your Products And Services

Create an offer your prospects cannot refuse by creating irresistible package deals.

The best way to develop a ripper offer is counter-intuitive.

It’s not by throwing all your products together.

It’s by listening to what’s important to your customer and by giving them extra services they value.

The type of value you offer should be something that’s relevant to your customers.

So, for example: if your target customer is a small business owner and you offer a service-based business, throw in free consulting time to help them work on their next project.

Or what if you’re selling tyres for work vehicles? Buy 3 Tyres and Get the 4th Free? That would go bananas!

5 – Inject Urgency & Scarcity Into Your Offer

If you’re a restaurant, offer the first 50 people on your mailing list A FREE DINNER when they book a table of 3 or more this week.

If you’re a tyre business, run your ‘Buy 3 tyres get 1 free’ promotion in June each year to align with the end of financial year (EOFY).

You get the idea!

Human’s like to count. Human’s also like certainty too. When an uncertain outcome (i.e. missing out) runs through the mind, we act fast. 

Here’s a warning: If you’re always using scarcity or urgency, get ready for customers calling BS on your business.

Everyone knows of a business that’s claiming to be ‘Closing Down’ every year. Discounting your products and services regularly will lead your business to a sad, miserable death.

6 – Offer Something For FREE

If you’ve bought anything online, you know how getting Free Shipping sweetens your experience.

If you know your margins, your Customer Lifetime Value (LTV), and your customer journey, the ‘Free’ premium is a must-do to win your customers over.

There’s nothing as compelling as Free Sh*t to increase a Conversion Rate on a website. #hardtruth

7 – Name Your Offer To Solve A Defined Problem

If you’re into marketing, business or entrepreneurship, you definitely would know of  Tim Ferriss’s best seller The 4 Hour Work Week.

When you boil the book down to its essence, the book is all about outsourcing and scaling a lean and mean business.

If your business isn’t solving a specific problem for your customers (e.g., Getting more done in less time), don’t expect them to buy or let you send them emails. By being specific, your customers will know exactly why they’re landing on your website and – if all goes well – your conversion rate will skyrocket!

Tim’s book had a wonderfully clear promise, a promise his ideal customer would do anything to see fulfilled…

…and as you know, the rest is history. 

In Summary

I hope by the end of this blog post that you’re now thinking of all the ways you can optimise your products & services for new customer success and an increased conversion rate.

Ask yourself: What’s our promise?What problem are we solving for customers in the simplest, most direct way possible?

When you invest the time into understanding your customers’ desires, challenges, hopes and dreams, these things will become clear to you.

And once this happens, it’s up to you to delight your customer with an offer they simply cannot refuse.

Integrity Is Dead And This Is The Answer

How often do you evaluate your personal beliefs?

Do you live firmly by your beliefs and values?

From my experience in the Engineering and Construction Industry, integrity is king. You can nearly walk into or view any fortune 500 organisations’ website and bingo! You will find integrity in the company values. However based on the Oxford English Dictionary definition of integrity, I am convinced that integrity is not the answer. Below are the following definitions of integrity found on

From the looks of things, this seems pretty clear. In fact, I agree with the above. However, many organisations like to reduce integrity to the following:

To do as you say and say as you do.

And this is where it all falls down. This notion of acting and saying with unity is so wrong. In fact; acting, speaking whilst being embedded within your personal morals and values just doesn’t cut it any more.

We want remarkable, right? We want to be working in the most remarkable team. We want to be the most remarkable entrepreneur or manager. We want to be the most remarkable athlete, husband, wife, father, mother, son, student, facilitator, coach, you name it! The world rewards remarkable. Very good isn’t safe any more. In fact, it’s risky to be very good.

Then, you’re probably thinking what separates the remarkable people of the world from the very good people.

One word. That’s it. Congruency. These people are forever in a state of being congruent. These people are in a state of complete alignment and harmony with themselves. Not only do they say how they act, they also think how they act and more importantly they feel and acknowledge that what they’re doing on this earth is their genuine calling. Their actions are morally and ethically aligned with who they are at heart. These people, companies, athletes, mothers and fathers are the leaders in their fields. There’s even a Theory of Congruent Leadership (for those who are interested:!

So look around you, who are the leaders that you know of that inspire you the most? Which leaders have truly inspired and why? Have you seen how they inspire action? These people have always had a vision which they are willing to stake their entire dependence upon. With this type of conviction, it’s hard to argue that these leaders weren’t congruent with who they are. They, no doubt, are (or were) more in tune with themselves than any other person on.

So, how does one become more congruent? It’s pretty simple actually.

All it takes is listening to your internal dialogue and working out who you really are, what you stand for and determining your personal mission statement. For me, this all was kicked off by reading Paulo Coelho’s The Alchemist. The book identified something to me which truly changed my life…

Congruency comes from the heart

Be congruent. Be remarkable. Embrace it.