15 things you cannot advertise on facebook

15 Things You Can’t Advertise on Facebook

Welcome to the digital age, where your audience is just a click away. But as anyone who has dabbled in Facebook advertising knows, not all content is created equal. 

Comprehending the restrictions on what can’t be advertised on Facebook is essential not only to sidestep ad disapproval and potential blocks on your Facebook account, but also, more critically, to fine-tune and maximise the efficacy of your campaigns.

Let’s delve into 15 specific no-nos for Facebook advertising. These guidelines are critical for advertisers to maintain the integrity and user-friendliness of the platform:

1) Illegal Products or Services: Facebook doesn’t allow advertising for anything that breaks the law. This includes illegal drugs, unsafe supplements, and unauthorised streaming devices.

2) Tobacco and Related Products: This includes cigarettes, cigars, chewing tobacco, tobacco pipes, hookahs, hookah lounges, e-cigarettes, vaporised delivery devices, and related products.

3) Drugs and Drug-related Products: Prescription pharmaceuticals, recreational drugs, and drug paraphernalia are not allowed.

4) Unsafe Supplements: Any supplement that Facebook considers dangerous, such as anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, and human growth hormones, are not allowed.

5) Weapons, Ammunition, or Explosives: This policy includes ads for firearms, firearm parts, ammunition, paintball guns, bb guns, or other weapons, including knives, daggers, swords, bows, etc.

6) Adult Products or Services: This includes sexual enhancement products, services, or adult clubs and shows. However, family planning and contraception are allowed with restrictions.

7) Alcohol: Sales of alcohol must abide by local laws and target only people of legal drinking age. Some countries, like Norway and Russia, have further restrictions.

8) Third-Party Infringement: Any product that infringes upon the copyright, trademark, privacy, publicity, or other personal or proprietary rights of any person or entity is not allowed.

9) Sensational Content: Ads that feature shocking, sensational, disrespectful, or excessively violent content will not be approved.

10) Misinformation and False News: Ads containing deceptive, false, or misleading claims, offers, or methods are prohibited.

11) Payday Loans, Paycheck Advances, and Bail Bonds: Facebook does not allow ads promoting predatory financial services.

12) Discriminatory Practices: Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, religion, age, sex, gender identity, sexual orientation, disability, or medical condition.

13) Surveillance Equipment: Devices used for spying, such as hidden cameras, audio recorders, or other surveillance equipment, cannot be advertised.

14) Multi-level Marketing Schemes: You can’t advertise income opportunities that are multi-level marketing schemes or that offer commissions solely for recruiting other members.

15) Cryptocurrency Products and Services: Facebook places restrictions on the advertisement of cryptocurrency products and services to prevent misleading or deceptive promotional practices.

These guidelines reinforce the importance of maintaining a safe and respectful community. Understanding and adhering to Facebook’s advertising policies is essential for a successful ad campaign.

How Does the Facebook Ad Review Process Work?

Before your ad gets in front of your target audience, it must pass through Facebook’s ad review process. 

This review process is designed to ensure all ads align with Facebook’s Advertising Policies, which prioritise the safety, integrity, and respect of its global community.Every ad you submit is examined against these policies. 

The review covers everything from the ad’s text and imagery to the post-click content. This includes your website’s user experience, how quickly the page loads, and whether the content is shocking, disrespectful, or excessively violent.

How Long Does Facebook Ad Review Take?

Typically, most ads are reviewed within 24 hours, but in some cases, the process may take longer. 

During peak advertising periods or when launching a new campaign, the process could extend up to 48 hours. 

Factors that can influence review times include ad content, the volume of ads you submit for review, and the historical performance of your account.

What To Do if Your Ad is Disapproved?

If your ad does not comply with Facebook’s Advertising Policies, it may be disapproved, but this doesn’t have to be the end of the road.

Here are the steps to take if this happens:

1) Review the Policy: Look for the disapproval reason in the ad level error message in Ads Manager. Cross-reference this with the specific policy in the Facebook Advertising Policies. Understanding the policy will prevent future disapprovals.

2) Edit Your Ad: If possible, edit your ad to make it compliant. This could involve changes to the text, image, targeting, or even landing page.

3) Request a Review: If you believe your ad was wrongly disapproved, you can request a manual review. Facebook will re-evaluate your ad, and if it complies with their policies, it will be approved.

Facebook Ads Best Practices 2023

To avoid ad disapproval and ensure a successful campaign, here are some best practices for 2023:

1) Embrace Transparency: Be clear about what you’re promoting. Misleading or “clickbait” ads are likely to be disapproved.

2) Respect User Privacy: Don’t use personal attributes to target or shame users. This includes race, religion, sexual orientation, or health conditions.

3) Prioritise High-Quality Content: Use high-quality images and text without spelling or grammar errors. An ad that looks and reads professionally will be more successful and less likely to be disapproved.

4) Understand Prohibited Content: Familiarise yourself with the type of content Facebook prohibits. This includes ads promoting illegal products or services, adult content, harmful or unsafe supplements, or third-party infringement.

5) Focus on Positive User Experience: Ads that lead to websites with disruptive or poor user experiences may be disapproved. Make sure your landing page is mobile-friendly, fast-loading, and free from disruptive pop-ups.

Key Takeaways

Understanding the Facebook ad review process and prohibited content can help streamline your marketing efforts and avoid unnecessary delays. 

By respecting Facebook’s guidelines and focusing on creating high-quality, relevant ads, you can successfully navigate the Facebook advertising landscape.

At Owendenny Digital, we are dedicated to helping SaaS CEOs and CMOs like yourself understand the intricacies of Facebook Advertising and achieve marketing success. Get in touch today and let’s start crafting your high-performance, compliant Facebook ads campaign.

How To Target the Right Audience For Facebook Ads

In the realm of digital marketing, Facebook Ads have emerged as one of the most powerful tools for businesses to reach their target audience effectively. 

However, without proper targeting, even the most compelling ads may fail to generate desired results. 

In this article, we will explore the key steps and strategies to help you find and target the right audience on Facebook, boosting your chances of achieving higher conversions and maximising your return on investment (ROI).

What are the 3 Types of Audiences that You Can Target on Facebook?

When it comes to targeting audiences on Facebook, you have access to a wide range of options. Here are the three primary types of audiences you can leverage:

#1 Core Audiences:

Core Audiences allow you to target users based on various demographic factors, such as age, gender, location, education, interests, and behaviours. This type of targeting enables you to reach a broad audience or narrow down your focus to a specific segment that aligns with your product or service.

#2 Custom Audiences

Custom Audiences are created by leveraging your existing customer data, such as email addresses or phone numbers, to target individuals who have already interacted with your brand. This targeting method helps you re-engage with previous customers or nurture leads that have shown interest in your offerings.

#3 Lookalike Audiences:

Lookalike Audiences provide the opportunity to expand your reach by targeting users who share similarities with your existing customer base. Facebook’s algorithm analyses your custom audience data and identifies users who possess similar characteristics, behaviours, and interests. This targeting method helps you tap into untapped potential by reaching out to a new, but relevant, audience.

Target Audience vs. Buyer Persona—What’s the Difference?

While the terms “target audience” and “buyer persona” are often used interchangeably, they represent distinct concepts:

Target Audience:

Your target audience refers to the specific group of people you want to reach with your marketing efforts. This group shares common characteristics, demographics, and interests, making them more likely to engage with your brand and convert into customers. Identifying your target audience is a crucial step in optimising your Facebook Ads campaigns.

Buyer Persona:

A buyer persona goes beyond demographics and delves deeper into the psychographic profile of your ideal customer. It encompasses their motivations, pain points, goals, and purchasing behaviours. Creating buyer personas helps you understand your audience on a more personal level, allowing you to tailor your messaging and ad content to resonate with their needs and desires.

Why Is Finding Your Target Audience Important?

Finding your target audience on Facebook is essential for several reasons:

Efficient Ad Spend

Precisely targeting the right audience ensures that your ad budget is utilised effectively. By reaching those who are more likely to be interested in your product or service, you avoid wasting resources on irrelevant clicks and impressions.

Higher Conversions

When you reach the right audience with your Facebook Ads, you increase the likelihood of conversions. By presenting your offers to users who align with your brand, you capture their attention and motivate them to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or signing up for a trial.

Enhanced Ad Relevance and Engagement

Facebook’s algorithm rewards ads that are relevant to the target audience. By targeting the right audience, you can create more personalised and compelling ads that resonate with their interests and needs. This leads to higher engagement rates, such as likes, comments, and shares, which further amplifies the visibility and reach of your ads.

Successful Facebook Ad Targeting Tips To Increase Conversions

To optimise your Facebook Ads targeting and boost conversions, consider implementing the following strategies:

#1 Define Your Goals and Objectives

Before diving into Facebook ad targeting, it’s crucial to establish clear goals and objectives for your campaign. Are you looking to generate leads, increase website traffic, or drive direct sales? By defining your objectives, you can align your targeting efforts accordingly and measure the success of your campaigns more effectively.

#2 Conduct In-Depth Audience Research

To target the right audience on Facebook, you need a deep understanding of their characteristics, preferences, and behaviours. Conduct thorough audience research by utilising tools such as Facebook Audience Insights, Google Analytics, and market research reports. This data will help you create more accurate buyer personas and guide your targeting decisions.

#3 Utilise Core Audience Targeting:

Take advantage of Facebook’s Core Audience targeting options to narrow down your focus and reach users who are most likely to engage with your ads. Utilise demographic filters such as age, gender, location, and language to refine your audience. Additionally, leverage interest-based targeting to reach users who have expressed interest in topics relevant to your business.

#4 Leverage Custom Audiences:

Custom Audiences let you connect with people who already know your brand. You can do this by using your existing customer information, like emails or phone numbers. You can also target people who visited your website, used your app, or interacted with your Facebook Page. This helps you reconnect with past customers, encourage potential customers, and promote repeat purchases.

#5 Harness the Power of Lookalike Audiences:

Expand your reach and find new potential customers by leveraging Lookalike Audiences. Facebook’s algorithm analyses your Custom Audience data and identifies users who exhibit similar characteristics and behaviours. Create Lookalike Audiences based on your high-value customers or engaged leads to target users who share traits with your existing customer base. This strategy can help you tap into untapped markets and discover new prospects.


#6 Test Different Ad Formats and Creative Variations:

Experiment with different ad formats, such as images, videos, carousels, or slideshows, to see which resonates best with your target audience. A/B test different variations of your ad creative, including headlines, copy, and calls-to-action, to determine what drives higher engagement and conversions. Continuously optimise your ads based on performance metrics to maximise results.

#7 Implement Retargeting Campaigns:

Retargeting is a powerful strategy to re-engage users who have shown interest in your brand. Set up retargeting campaigns to reach users who have visited your website, interacted with specific content, or added items to their cart but didn’t complete the purchase. By reminding them of your offerings and incentivizing them to take action, you can increase conversion rates and recapture lost opportunities.

#8 Monitor and Optimise Your Campaigns:

Regularly monitor the performance of your Facebook ad campaigns and make data-driven optimizations. Analyse key metrics such as click-through rates, conversion rates, cost per conversion, and return on ad spend. Use this data to refine your targeting parameters, adjust bids, and optimise your ad creative to maximise conversions over time.


Key Takeaways:

Facebook offers three primary types of audiences for targeting: Core Audiences, Custom Audiences, and Lookalike Audiences. Understanding the nuances of each type can help you reach the right users effectively.

Differentiating between a target audience and a buyer persona is crucial. While a target audience focuses on demographics and interests, a buyer persona delves deeper into the motivations, pain points, and behaviours of your ideal customers.

Finding your target audience on Facebook is important for efficient ad spend, higher conversions, and enhanced ad relevance and engagement.

Successful Facebook ad targeting requires defining clear goals and conducting in-depth audience research to understand your target audience’s characteristics and preferences.

Utilise Facebook’s targeting options, such as Core Audiences, Custom Audiences, and Lookalike Audiences, to refine your targeting parameters and reach the right users.

Test different ad formats, creative variations, and implement retargeting campaigns to optimise your Facebook ad performance and increase conversions.

Regularly monitor and optimise your campaigns based on key performance metrics to maximise results and achieve a higher return on investment.

By following these strategies and understanding the importance of targeting the right audience on Facebook, you can effectively reach and engage with your desired audience, drive higher conversions, optimise your ad spend, and ultimately boost the success of your marketing efforts. If you are in need of the best Facebook Ads management service, then contact us now.


Brand Awareness With Facebook Ads

Saas Marketing: Build Brand Awareness with Facebook Ads

In today’s digital age, building brand awareness is crucial for the success of any SaaS (Software as a Service) company. With numerous marketing channels available, one platform that stands out for its effectiveness in reaching and engaging potential buyers is Facebook Ads. In this article, we will explore the reasons why SaaS brands should consider advertising on Facebook Ads to enhance their brand awareness and drive sales.

Facebook Ads offers unparalleled reach and targeting capabilities that can help SaaS companies connect with their target audience effectively. With over 2.8 billion monthly active users, Facebook provides a massive pool of potential customers, making it an ideal platform to reach a wide range of users who may be interested in your SaaS product.

One of the key advantages of Facebook Ads is its advanced targeting options. As a SaaS brand, you can leverage Facebook’s extensive user data to create highly specific target audiences based on demographics, interests, behaviours, and even previous interactions with your website or app. By reaching the right audience, you can maximise the impact of your advertising efforts and increase the chances of driving sales.

Additionally, Facebook Ads offers various ad formats that can be tailored to suit your specific marketing objectives. Whether you want to showcase your SaaS product through images, videos, carousel ads, or even immersive experiences like augmented reality ads, Facebook provides the tools to create compelling and engaging advertisements. This versatility allows SaaS brands to experiment with different ad formats and find the ones that resonate best with their target audience.


Facebook Ads for SaaS: How to Reach Buyers & Drive Sales

To effectively reach buyers and drive sales with Facebook Ads, SaaS brands should follow a strategic approach that focuses on maximising the impact of their advertising campaigns. 

Here are some key steps to consider:

1) Define your target audience: Before launching any ad campaign, it’s crucial to clearly define your target audience. Identify the characteristics, interests, and pain points of your ideal buyers. This information will help you create highly targeted ads that speak directly to your potential customers.

2) Set clear campaign objectives: Determine the specific goals you want to achieve with your Facebook Ads. Whether it’s increasing website traffic, generating leads, or driving direct sales, setting clear objectives will guide your campaign strategy and enable you to measure its success effectively.

3) Create compelling ad content: Invest time and effort in creating engaging ad content that resonates with your target audience. Highlight the unique value proposition of your SaaS product and address the pain points your potential customers may have. Use captivating visuals, persuasive copy, and strong calls to action to encourage users to take the desired action.

4) Optimise for conversions: Use Facebook’s conversion tracking and optimization tools to assess the effectiveness of your ads and enhance their performance. By closely monitoring critical metrics like click-through rates, conversion rates, and cost per acquisition, you can identify opportunities for improvement and make informed, data-driven decisions. This will allow you to optimise your Facebook ads for superior outcomes and maximise your marketing efforts.

5) A/B testing: Conduct A/B testing to compare different ad variations and identify which ones perform best. Test different visuals, headlines, ad formats, and calls to action to refine your campaigns and maximise their effectiveness.


Real-world examples of the best SaaS Facebook ads that work (and why)

To inspire your Facebook Ads strategy, let’s explore some real-world examples of SaaS brands that have successfully utilised the platform to drive brand awareness and generate sales.

Example 1: Monday.com – This company used a combination of video and carousel ads to showcase the features and benefits of their project management software. By highlighting how their product simplifies complex tasks and increases team productivity, Monday.com effectively captured the attention of their target audience and drove significant engagement.

monday.com facebook ads













Example 2: TechPro Solutions – This SaaS brand implemented a lead generation campaign on Facebook Ads, offering a free ebook that provided valuable insights into their industry. By targeting professionals in their niche and emphasising the value of the ebook, TechPro Solutions successfully captured a large number of leads, which eventually converted into paying customers.














Example 3: Salesforce – This SaaS brand used Facebook’s retargeting capabilities to reconnect with users who had visited their website but didn’t convert. They created personalised ads that highlighted the specific benefits and features the users had previously shown interest in. This strategy resulted in higher conversion rates and a significant increase in sales.


These examples demonstrate the effectiveness of Facebook Ads for SaaS brands. By understanding their target audience, crafting compelling ad content, and leveraging the platform’s targeting and optimization tools, Acme Software, TechPro Solutions, and Salesforce were able to build brand awareness, engage potential buyers, and drive sales.


Ways to Increase SaaS Brand Awareness

While Facebook Ads is a powerful tool for building brand awareness, it’s essential to complement your advertising efforts with other strategies to maximise your SaaS brand’s visibility. Here are some additional ways to increase brand awareness:

Content marketing: Develop a robust content marketing strategy that includes creating valuable blog posts, articles, whitepapers, and case studies related to your SaaS product or industry. Share this content on your website, social media platforms, and relevant industry publications to establish your brand as a thought leader and attract a wider audience.

Search engine optimization (SEO): Improve the visibility of your website in organic search results by optimising it for search engines. Start by conducting keyword research to identify relevant terms and phrases. Create high-quality content that incorporates these keywords naturally, providing valuable information to your audience. Additionally, ensure that your website’s technical elements are optimised for search engines, such as fast loading times and mobile responsiveness. By achieving higher rankings in search engine results, you’ll increase your brand’s exposure to potential customers actively seeking solutions in your industry.

Social media engagement: Engage with your audience on social media platforms by responding to comments, answering questions, and participating in relevant discussions. Actively sharing valuable content and interacting with your followers can help increase brand visibility and foster a sense of community around your brand.

Influencer partnerships: Collaborate with influencers or respected industry experts who possess a substantial following and reputation within your specific niche. By partnering with them to endorse your SaaS brand, you can expand your reach to a broader audience and enhance your own credibility by association.

Partnerships and collaborations: Identify potential partners or complementary businesses in your industry and explore opportunities for collaborations. This could involve co-hosting webinars, guest blogging, or cross-promoting each other’s products or services. By tapping into each other’s networks, you can expand your reach and increase brand awareness.


Final Thoughts

In today’s competitive SaaS market, building brand awareness is crucial for long-term success. Facebook Ads provides an effective platform for SaaS brands to reach their target audience, drive sales, and build brand recognition. 

By leveraging the advanced targeting options, ad formats, and optimization tools offered by Facebook Ads, SaaS brands can create engaging campaigns that resonate with potential buyers.

However, it’s important to remember that Facebook Ads should be part of a comprehensive marketing strategy. By combining Facebook Ads with other tactics such as content marketing, influencer partnerships, social media engagement, SEO, and collaborations, SaaS brands can increase their brand awareness exponentially.

Remember to continuously analyse and optimise your campaigns, track key metrics, and adapt your strategies based on the results. By staying proactive and keeping up with industry trends, you can position your SaaS brand for success and establish a strong presence in the market.






Decoding the Mystery: Why Your Facebook Ads Aren’t Delivering Results

Facebook offers an unparalleled avenue for marketing, boasting a sprawling user base that extends to the corners of the globe.

Nevertheless, despite the plethora of targeting tools and optimization features, countless businesses encounter stumbling blocks in achieving fruitful results from their Facebook promotional campaigns.

If you’re spearheading Facebook marketing initiatives and aren’t witnessing the expected outcome, you’re in the same boat as many others.

Numerous factors could contribute to the subpar performance of your Facebook advertisements, ranging from imprecise targeting to lacklustre ad design.

In this article, we delve into nine potential causes for the underwhelming performance of your Facebook ads and provide practical advice to enhance your ad outcomes and witness a higher return on investment (ROI).


The 9 Most Common Reasons Your Facebook Ads Campaigns Are Failing You


1. Misaligned Audience Targeting:

If your Facebook ads are faltering, one potential issue might be misguided audience targeting. Even the best marketers can misstep! If your ads aren’t reaching individuals interested in your products or services, engagement or conversions are unlikely to occur, leading to wasted ad spend and a hit on your ROI. Consider, for example, you’re promoting a SAAS product like Xero for small businesses, but your ads reach individuals with no interest in accounting or business solutions, the likelihood of clicks or conversions dwindles.

2. Inadequate Ad Creatives: 

Underperforming Facebook ads might be a symptom of substandard ad creative. The umbrella term “ad creative” encapsulates every aspect of your ad, from visuals and headline to descriptive text and the call-to-action (CTA). If these components don’t resonate with your target audience, they won’t be inclined to respond. Engaging, high-quality visuals, intriguing headlines, and a well-defined value proposition are key elements of a successful ad that entices clicks and conversions.

3. Ineffective Ad Placement: 

The positioning of your ads plays a pivotal role in their performance. Inappropriate ad placement might be why your ads aren’t making the desired impact. Facebook offers numerous ad placement options, including the newsfeed, stories, and the right-hand column. However, ads positioned where they’re less likely to be seen or engaged with can hamper their effectiveness. 

4. Limited Budget: 

If you’re operating Facebook ads on a shoestring budget, you may fail to achieve the desired outcomes. Facebook’s auction-based ad system involves advertisers vying for ad placements. A paltry budget could prevent you from making competitive bids to ensure your ads reach your intended audience, potentially resulting in missed opportunities for lead generation or sales.

5. Intense Competition: 

Carving out a niche among the multitudes of businesses advertising on Facebook can be a Herculean task, especially if your competitors employ similar tactics. This could be a significant factor behind your ads’ lacklustre performance. In a highly competitive market, differentiating your brand and winning over leads can be challenging. 

6. Ad Fatigue: 

Regularly refreshing your ads is essential to maintaining your audience’s interest, as frequent repetition can lead to ad fatigue. Your audience may grow weary or irritated by repeatedly seeing identical ads, which can diminish their effectiveness.

7. Suboptimal Landing Page Experience: 

Upon clicking your ad, users anticipate a landing page that fulfils the ad’s promises. If your landing page loads slowly, is confusing to navigate, or lacks the sought-after information, users may leave your site promptly, leading to decreased engagement rates and fewer conversions.

8. Poor Mobile Experience:

With more people accessing Facebook via mobile devices, it’s vital to ensure your ads and landing pages are mobile-optimised. A subpar mobile experience could be another reason your Facebook ads aren’t delivering expected results. 

9. Unclear Call-to-Action

Boosting your Facebook ads’ effectiveness demands a crystal-clear CTA. A vague or absent CTA could be the reason behind your ads’ underperformance. 


Fixing Underperforming Facebook Ads for Better Lead Generation


If your Facebook ads aren’t delivering the anticipated leads, consider the following tips to enhance their performance:

– Review Your Targeting: Double-check that your targeting aligns with your intended audience. Are your demographic, interests, and behaviour settings appropriate?

– Revamp Your Ad Creative: Your ad creative can significantly influence lead generation. Are you using striking visuals and persuasive text that speaks to your audience? 

– Assess Your Landing Page: Is it primed for conversions? Ensure your landing page is user-friendly, easy to navigate, and features a clear CTA.

– Monitor Your Metrics: Pay close attention to ad performance metrics such as click-through rates and conversion rates.


Don’t forget that generating leads via Facebook ads requires patience and experimentation. Don’t hesitate to try innovative approaches and adjust your strategy if something isn’t clicking. 


Key Takeaways:


If your Facebook ads are underperforming, the reasons could include misguided audience targeting, lacklustre ad creatives, improper bidding strategy, limited budget, intense competition, ad fatigue, subpar landing page experience, or a deficient mobile experience.

You can improve your Facebook ad performance by refining audience targeting, strengthening ad creatives, optimising bidding strategies, and allocating sufficient budgets. Make an effort to differentiate from competitors, prevent ad fatigue, and prioritise high-converting landing pages as well as an excellent mobile experience for potential customers.

Still confused with your Facebook Ads? Don’t worry. We are ready to help you. Our Facebook Ads expert can guide you to run ROI-generating Facebook Ads.


What Is Voice Search and How Does It Work?

Welcome to the world of voice search! With smart speakers and digital assistants becoming a common way for people to search online, SaaS companies and businesses with an online presence like yours need to stay ahead of the game.

In this blog post, we’ll explore what voice search is, and how it works, and most importantly, we’ll share our top tips on how you can optimise your Google Ads for voice search to effectively reach potential customers.

What Is Voice Search And How Does It Work?

Let’s talk about voice search – it’s a game-changer! Instead of typing keywords, users can now simply speak into their smart speakers, smartphones, or other voice-enabled devices to search for information.

Thanks to Natural Language Processing (NLP), a type of artificial intelligence, machines can now understand and interpret human language like never before. 

And guess what? It’s gaining popularity fast because of the convenience it offers.

What Percentage Is Voice Search?

ice The answer is, it’s growing! According to Google, 27% of all mobile queries are voice searches.

1) 41% of US adults use voice search daily, which is higher compared to other countries worldwide (Source: Google Mobile Voice Survey).

2) Voice search is the second most popular channel for mobile searches, indicating its growing popularity among users (Source: Search Engine Land).

3) On average, voice assistants can answer an impressive 93.7% of all search queries, showcasing their high level of accuracy and effectiveness (Source: Semrush)

Smartphones reign supreme as the preferred devices for voice search!

Did you know that smartphones are the go-to devices for voice search? It’s no surprise! According to a survey by PWC, a whopping 57% of respondents reported using their smartphones for voice search, while only 29% used tablets, laptops, or desktops.

Why is mobile the preferred choice for voice search? Well, it’s likely because we’re more accustomed to talking on our mobile phones, as they are commonly used for calls. Additionally, not all desktops and laptops have built-in microphones, which are necessary for voice input. Source: PWC

American based global media measurement analytics giant, Comscore predicts that by the end of 2023, over 50% of all searches will be through voice search! That’s why optimising your Google Ads for voice search is crucial to stay relevant and reach potential customers effectively. 

Tips On How To Optimise Your PPC Ads For Google Voice Search

Ready to dominate your competition with PPC ads in the world of voice search? Let’s make it happen! Here are our top tips to optimise your ads and get ahead of the game:

1) Speak the language of your audience: Use conversational language that mimics how people talk in their everyday lives. Avoid jargon or technical terms and be relatable and engaging to users searching with voice commands.

2) Go long-tail with keywords: Voice searches tend to be longer and more conversational, so make sure to use long-tail keywords that match the natural language used in voice queries. This will help your ads stand out and capture the attention of potential customers.

3) Be clear and concise: Voice searchers are looking for quick answers, so make sure your ads provide clear and relevant information that addresses their query directly. Keep it simple and straightforward to increase your chances of being featured in voice search results.

4) Mobile-friendly landing pages: Voice searches are often done on mobile devices, so make sure your landing pages are optimised for mobile and incorporate long-tail keywords and conversational language to provide a seamless experience for users.

5) Local SEO matters: If you’re targeting local customers, optimise your ads with location-specific keywords and ensure your business address is updated on your website and Google My Business listing. This will boost your chances of appearing in voice search results for local queries.

6) Snag that featured snippets: Voice assistants often read out featured snippets as the top result, so make sure your content is optimised for these snippets and include relevant information in your ads to increase your chances of being selected as the voice assistant’s answer.

With these tips, you’ll be on your way to optimise your PPC ads for voice search and driving qualified traffic to your business. Let’s make your ads voice search-ready and stay ahead of the competition!

Key Takeaways

– Welcome to the world of Voice Search! Stay ahead of the game by optimising your Google Ads for voice search.

– Voice search is gaining popularity fast, with over 50% of searches projected to be made via voice by the end of 2023.

– Use conversational language that mimics how people talk in their everyday lives to engage with voice search users.

– Optimise your ads with long-tail keywords that match the natural language used in voice queries for better visibility.

– Provide clear and concise answers in your ads to address user queries and increase your chances of being featured in voice search results.

– Ensure your landing pages are mobile-friendly and incorporate long-tail keywords and conversational language for a seamless user experience.

– Local SEO is crucial for targeting local voice search queries, so optimise your ads with location-specific keywords and keep your business address updated.

– Snag the featured snippets! 

– Optimise your content and include relevant information in your ads to increase your chances of being selected as the voice assistant’s answer.


Facebook Ad Strategies For Fast Growing Australian Companies

Are you looking to expand your Australian business rapidly? If so, you’ve probably considered utilizing Facebook Ads to reach a wider audience and drive conversions. But how do you create an effective ad campaign that truly delivers results? In this article, we’ll dive into the best Facebook Ad strategies for fast-growing Australian companies, from identifying your target audience to scaling your ad campaign.

Importance of Facebook Ads

In today’s digital world, Facebook Ads are an essential tool for any business looking to grow. With over 17 million active Australian users on the platform, the potential reach is enormous. Not only do Facebook Ads offer an extensive audience, but they also provide precise targeting options, a variety of ad formats, and detailed analytics. This makes it easier than ever to create ads that resonate with your target market and drive conversions.

Identifying Your Target Audience

Defining Your Ideal Customer

Before you can create effective ads, you need to identify your target audience. Start by defining your ideal customer, considering factors like age, gender, location, interests, and purchasing behavior. This will help you create ads that appeal to the people most likely to convert.

Utilizing Facebook’s Targeting Features

Facebook offers a wealth of targeting options, allowing you to reach the perfect audience for your ads. Use demographic, interest, and behavioral targeting to refine your audience, and consider using Custom Audiences and Lookalike Audiences to retarget existing customers or find new ones who share similar characteristics.

Choosing the Right Ad Format

Image Ads

Image ads are a simple yet effective ad format. They consist of a single image accompanied by ad copy and a call to action. When creating image ads, choose high-quality visuals that capture attention and represent your brand well.

Video Ads

Video ads can be more engaging than static images, making them a popular choice for many businesses. To create a successful video ad, keep it short and to the point, ensuring it conveys your message effectively within the first few seconds.

Carousel Ads

Carousel ads allow you to showcase multiple images or videos in a single ad. This format is perfect for showcasing a range of products or telling a story about your brand. Ensure each image or video is visually appealing and relevant to your campaign.

Slideshow Ads

Slideshow ads combine multiple images or short video clips to create a looping video with a consistent theme. They’re an excellent option for businesses with slower internet connections or limited video production resources. Make sure each slide contributes to a cohesive message and captures the viewer’s attention.

Collection Ads

Collection ads are designed for mobile users and showcase a mix of images and videos, allowing users to browse through your products or services. They are great for driving traffic to your online store or highlighting a new product line. Ensure each element of your collection ad is visually appealing and relevant to your target audience.

Crafting Compelling Ad Copy

Writing Engaging Headlines

An engaging headline is crucial for capturing your audience’s attention. Keep it short, impactful, and relevant to your target audience. Use action words and emotional triggers to make your headline stand out.

Utilizing Persuasive Descriptions

Your ad description should provide additional information about your product or service while maintaining the reader’s interest. Use persuasive language and focus on the benefits your offering provides to the customer.

Implementing Strong Calls to Action

A strong call to action (CTA) encourages users to take the desired action, such as visiting your website, making a purchase, or signing up for your newsletter. Be clear, concise, and action-oriented with your CTA, and make it stand out within your ad.

Testing and Optimizing Ad Performance

A/B Testing

To ensure your ads are as effective as possible, run A/B tests to compare different ad elements, such as headlines, images, and CTAs. Use the data from these tests to make informed decisions about which variations perform best and make adjustments accordingly.

Analyzing Ad Metrics

Keep a close eye on your ad metrics, such as click-through rates, conversion rates, and cost per acquisition. These metrics will help you determine the effectiveness of your ads and identify areas for improvement.

Ongoing Ad Optimization

Optimizing your ads is an ongoing process. Continuously test and refine your ads to improve their performance and ensure they remain relevant to your target audience.

Scaling Your Facebook Ad Campaign

As your ads begin to deliver results, it’s time to scale your campaign. Increase your ad budget gradually while maintaining a close eye on performance metrics. Scaling your campaign allows you to reach a larger audience and accelerate your business growth.


Facebook Ads can be a powerful tool for fast-growing Australian companies looking to expand their reach and increase conversions. By following these strategies, you can create effective, targeted ads that resonate with your audience and drive results. Remember to test and optimize your ads continually to ensure they remain relevant and effective.

Frequently Asked Questions

1) How much should I spend on my Facebook Ads campaign?

The ideal budget for your Facebook Ads campaign depends on your specific goals and the size of your business. Start with a smaller budget and scale up as you see positive results.

2) How can I measure the success of my Facebook Ads campaign?

Track metrics like click-through rates, conversion rates, and cost per acquisition to measure the success of your campaign. Adjust your ads as needed to improve these metrics and achieve your desired results.

3) How long does it take to see results from a Facebook Ads campaign?

The time it takes to see results can vary depending on factors like your target audience, ad quality, and budget. However, many businesses begin to see results within the first few weeks of launching their campaign.

4) What are Custom Audiences and Lookalike Audiences?

Custom Audiences allow you to retarget existing customers or website visitors, while Lookalike Audiences help you find new customers who share similar characteristics with your existing customer base.

5) Can I target international customers with my Facebook Ads campaign?

Yes, you can target international customers with your Facebook Ads campaign. Simply adjust your targeting settings to include the countries or regions where you want to reach potential customers. Be sure to consider language and cultural differences when creating ads for international audiences.

Winning Facebook Ad Strategies to Try in 2023

Are you curious about advertising on Facebook and want to stay up-to-date with the latest trends and strategies? We’ve got you covered with some exciting information about the benefits of Facebook advertising, four key trends to watch out for next year, and ten tried-and-tested ad strategies to try in 2023. We’ll also answer some frequently asked questions about Facebook ads strategy. Keep reading to get the most out of your Facebook advertising!

The Life-Altering Benefits Of Advertising On Facebook

Let’s start with the benefits of advertising on Facebook. With a whopping 2.85 billion monthly active users, Facebook is a treasure trove of potential customers. Additionally, the platform is constantly evolving to give advertisers better-targeting options and tools that make it easier to create compelling ads. 

When you advertise with Facebook, you can reach a wide audience within a short amount of time and get your message across in an effective way—all while tracking your results easily with built-in analytics tools.

Benefits you can expect:

Targeted advertising: Facebook’s advanced targeting options allow you to create specific ads for your target audience, ensuring that your ads are seen by the right people.

Cost-effective: Facebook advertising is often cheaper than traditional advertising, making it a cost-effective way to reach a large audience.

Measurable results: With Facebook’s advertising tools, you can track the performance of your ads, allowing you to measure the success of your campaign and make necessary changes.

Increased brand awareness: Advertising on Facebook can help you increase brand awareness by exposing your business to a wider audience.

4 Key Facebook Trends To Watch Out For This Year

Welcome to the ever-evolving world of social media, where staying on top of the latest trends is crucial for businesses to succeed. We’re excited to share with you four key Facebook trends to watch out for in 2023. These trends can help take your digital advertising strategy to the next level and keep you ahead of the curve.

Augmented reality (AR) ads: Facebook’s AR ads allow users to try products virtually, providing an interactive experience that can increase engagement and sales.

Video ads: With the rise of short-form video content, video ads are becoming increasingly popular on Facebook. Incorporating video ads into your strategy can help you capture the attention of your audience.

Messaging apps: Facebook’s messaging apps, such as Messenger and WhatsApp, are increasingly being used for business purposes. Incorporating messaging into your Facebook strategy can help you connect with your audience on a more personal level.

Influencer marketing: Partnering with influencers on Facebook can help you reach a larger audience and increase your brand’s credibility.

10 Facebook Ad Strategies To Try In 2023

Get ready to take your Facebook advertising game to the next level with these top 10 ad strategies to try in 2023! With these strategies, you can effectively showcase your products, engage your audience, and reach new potential customers.

Here are our top 10 Facebook ad strategies to try in 2023:

1) Get creative with dynamic ads to showcase your products.

2) Incorporate user-generated content (UGC) into your ads.

3) Experiment with different ad formats, such as carousel ads and video ads.

4) Use Facebook’s targeting options to create ads for specific audiences.

5) Retarget users who have previously engaged with your business.

6) Use Facebook’s Lookalike Audiences to reach new potential customers.

7) Use Facebook’s ad scheduling feature to show your ads at the optimal time.

8) Test different ad copy and images to see what resonates best with your audience.

9) Use Facebook’s Ad Manager to track the performance of your ads.

10) Use Facebook’s A/B testing feature to test different versions of your ads to see what works best.

Use these strategies to maximize the impact of your Facebook ads and achieve your advertising goals. Contact us and get help from our Facebook Ads Experts in Melbourne if you want to learn more about ads.

Facebook Ads Strategy FAQ

Here are some answers to frequently asked questions we get asked at Owendenny about Facebook ads strategy:

How much does it cost to advertise on Facebook? 

The cost of advertising on Facebook varies depending on factors such as the bidding strategy, target audience, and ad quality. You can set your budget and bid amount for your ads.

How do I target my ads on Facebook? 

Facebook’s advanced targeting options allow you to target your ads based on factors such as age, gender, location, interests, and behaviour.

How do I measure the success of my Facebook ads? 

You can measure the success of your Facebook ads by tracking metrics such as reach, engagement, click-through rate (CTR), and conversions.

Can I use Facebook ads to promote my e-commerce business? 

Absolutely! Facebook ads can be a great way to drive traffic to your e-commerce store and increase sales.

Key Takeaways:

1) The benefits of advertising on Facebook include the ability to target specific audiences, cost-effectiveness, measurable results, and increased brand awareness.

2) The four key Facebook trends to watch out for in 2023 are augmented reality (AR) ads, video ads, messaging apps, and influencer marketing.

3) The top 10 Facebook ad strategies to try in 2023 are dynamic ads, user-generated content, different ad formats, targeting options, retargeting, Lookalike Audiences, ad scheduling, testing, using Ad Manager, and A/B testing.

4) Frequently asked questions about Facebook ads strategy are answered, including how much it costs to advertise on Facebook, how to target ads, how to measure success, and whether e-commerce businesses can use Facebook ads.


Best Facebook Tools for Growing Your Business

Best Facebook Tools for Growing Your Business

Facebook is an amazing platform for businesses of all sizes to promote their products and services. With a whopping 2.85 billion monthly active users, Facebook offers an enormous audience for advertisers! But with such a vast audience, it can be challenging to stand out and make an impact on potential customers. That’s where Facebook’s suite of marketing tools comes into play!

Let’s explore the essential Facebook marketing tools that every marketer should try in 2023 to achieve better engagement, create high-quality videos and improve their advertising efforts!

Facebook Publishing Tools to Use in 2023

In today’s digital age, social media platforms have become essential for publishers to promote their content and engage with their audience. In this context, you must have a solid understanding of Facebook publishing tools to stay relevant and competitive. These tools allow publishers to manage their Facebook pages, engage with their audience, and promote their content effectively.

Here are five recommended publishing tools for Facebook in 2023:

1) Creator Studio: This is a powerful tool that allows you to manage and publish content across multiple Facebook pages and Instagram accounts. With Creator Studio, you can schedule posts, monitor analytics, and engage with your audience.

2) Facebook Live: Live videos are a great way to engage with your audience in real-time. Facebook Live allows you to stream live video to your Facebook page, and interact with your viewers through comments and reactions.

3) Facebook Stories: Stories have become increasingly popular on social media platforms, and Facebook Stories is no exception. With this tool, you can create short-form, vertical content that disappears after 24 hours.

4) Facebook Groups: Facebook Groups are communities where people can come together around a common interest or goal. As a publisher, you can use groups to build an engaged audience and promote your content.

5) Facebook Ads Manager: If you want to reach a wider audience on Facebook, you may want to consider using Facebook Ads Manager. This tool allows you to create and manage ads on the platform, and target specific demographics, interests, and behaviours.

Facebook Analytics Tools Every Marketer Should Try

Who doesn’t love analytics?

Measuring the performance of your Facebook campaigns is essential to optimising your strategy and achieving better results.

Here are three analytics tools most Facebook Ads agencies prefer, and every Facebook marketer should try in 2023.

1) Facebook Ads Manager – a comprehensive tool that allows you to create and manage your Facebook ads, track your ad performance, and optimise your campaigns for better results. With Ads Manager, you can see how your ads are performing in real-time and make data-driven decisions to improve your results!

2) Facebook Pixel – a tracking code that you can install on your website to track the behaviour of your website visitors. With Pixel, you can track conversions, retarget website visitors with Facebook ads, and optimise your ad campaigns for better results.

3) Facebook Insights – a free analytics tool that provides you with insights into your page’s performance. With Insights, you can track your page’s engagement, reach, and audience demographics to better understand your audience and optimise your content for better results!

Facebook Marketing Tools for Better Engagement

Let’s talk about engagement! Engagement is critical to the success of any Facebook marketing campaign. Here are three Facebook marketing tools that every marketer should try in 2023 to achieve better engagement:

1) Facebook Groups – communities of people who share common interests, hobbies, or goals. By creating a Facebook Group, you can build a community around your brand and engage with your audience on a more personal level. It’s time to build your tribe!

2) Facebook Messenger – a messaging app that allows you to communicate with your audience in real-time. With Messenger, you can answer customer inquiries, provide customer support, and send personalised messages to your audience. Talk about a speedy response!

3) Facebook Events – allow you to create and promote events on Facebook. With Events, you can create a buzz around your event, invite your audience, and track attendance. It’s time to party!

Facebook Video Makers to Make Your Facebook Ads Pop

As Facebook continues to evolve, video has become an increasingly important part of the platform’s advertising capabilities. Videos can grab the attention of viewers, engagingly showcase products or services, and ultimately lead to more conversions. However, creating high-quality videos can be a daunting task, especially for small businesses with limited resources. Luckily, Facebook has a variety of video maker tools that can help businesses create professional-looking videos without breaking the bank. Let’s dive into some of the best Facebook video makers to use in 2023:

1) Facebook Slideshow – a simple and effective way to create a video using a series of images. Simply choose your images, select a theme and music, and Facebook will do the rest. Slideshow videos are easy to create and are a great way to showcase products or services. They are also lightweight, so they load quickly, making them ideal for use on mobile devices.

2) Facebook Premiere – a tool that allows you to pre-record a video and then debut it as a live video. This can be a great way to build excitement around a new product launch, event, or promotion. With Facebook Premiere, you can schedule your video to go live at a specific time and date, and you can also engage with viewers in real-time through comments and reactions.

3) Animoto – a third-party video maker tool that integrates with Facebook. It allows you to create professional-looking videos using your own images and video.

4) Adobe Spark Video– another third-party video maker tool that integrates with Facebook. It provides a drag-and-drop interface to create videos quickly and easily. You can add text, photos, graphics, and music to your videos, as well as use pre-built themes for a professional look.

5) Lumen5- a video maker tool designed specifically for social media. It allows you to create videos from blog posts, articles, and other text sources by automatically generating video slides with images and text that match the content of your source material.

6) Canva- a third-party video maker tool that makes it easy to create custom videos with photos, illustrations, text, and music. It’s perfect for creating short explainer videos or unique visuals for your campaigns.

Facebook Ad Tools That Will Make Your Job Easier

Facebook also offers a range of ad tools that can help you optimise your advertising campaigns and achieve better results making your job easier too.

– The Facebook Ads Manager is your go-to hub for creating and managing your campaigns. With its easy-to-use interface, you can create highly targeted campaigns that reach the right audience and achieve your business goals.

The Facebook Pixel is a powerful tool that allows you to track user behaviour on your website and measure the effectiveness of your Facebook ads. By using the Facebook Pixel, you can get a better understanding of how your ads are performing and make data-driven decisions to optimise your campaigns.

Facebook Audience Insights provides detailed information on demographics, interests, and behaviours, allowing you to create highly targeted campaigns that resonate with your audience. With Audience Insights, you can create more effective campaigns that are tailored to your audience’s needs and interests.

Facebook Creative Hub allows you to experiment with different ad formats and designs to see what works best for your audience. With Creative Hub, you can create compelling ad creatives that capture your audience’s attention and drive engagement.

The Facebook Ad Library provides transparency into the ads that your competitors are running and allows you to get inspiration for your campaigns. With the Ad Library, you can get a better understanding of what works in your industry and create more effective campaigns.

Facebook Automated Rules allows you to automate certain tasks in your Ads Manager and free up time to focus on more important tasks. With Automated Rules, you can optimise campaigns based on performance metrics and take action when necessary.

Facebook Blueprint offers courses on Facebook advertising best practices, from basics to more advanced topics. By using Blueprint, you can learn the necessary skills to become a successful Facebook advertiser.

Key Takeaways

1) Take your Facebook marketing to the next level by using a variety of Facebook publishing tools to achieve better results. 

2) Analyse your campaigns and optimise your content with Facebook analytics tools like Facebook Ads Manager, Pixel, and Insights. 

3) Build communities, provide support, and track attendance with engagement tools such as Facebook Groups, Messenger, and Events. 

4) Create eye-catching videos with ease using video makers like Slideshow, Premiere, Animoto, Adobe Spark Video, Lumen5, and Canva.

5) Make your job easier with Facebook Ad Tools like Ads Manager, Pixel, Audience Insights, Creative Hub, and Ad Library – use these to experiment with different ad formats and designs, track user behaviour, and gain transparency into your competitors’ ads.


Unconventional Google Remarketing Strategies

Unconventional Google Remarketing Strategies That Actually Work

Are you looking for new and creative ways to reach potential customers through Google remarketing?

You’ve come to the right place! Remarketing using Google Ads has become an important part of digital marketing, but it can be difficult to stand out from the crowd.

In this blog post, we will explore some unconventional strategies that have been proven to work when it comes to running remarketing campaigns with Google Ads.

We’ll discuss why these strategies are effective and how you can use them in your campaigns.

By the end of this post, you should have a better understanding of how to maximise your return on investment with Google remarketing. So let’s get started!

What Is A Google Remarketing Ad Campaign? (And Do They Work?)

Have you ever visited a website, only to find its ads following you around the internet?

That’s Google Remarketing in action, and it’s a powerful tool for boosting conversions and sales!

In a nutshell, Google Remarketing allows you to target people who have already interacted with your website, by showing them relevant ads as they browse other sites on the web.

And the best part? Remarketing ads are highly effective, with conversion rates up to 10 times higher than regular display ads.

So if you’re looking to drive more sales and engage with your audience, a Google Remarketing ad campaign could be just what you need!

Remarketing vs. Retargeting: Are They The Same Thing?

Remarketing and retargeting are two terms that are often used interchangeably, but they refer to two slightly different strategies.

Remarketing generally refers to the practice of reconnecting with people who have already interacted with your business in some way, such as visiting your website or signing up for your email list. These people are already familiar with your brand, so remarketing ads can be highly effective in encouraging them to take further action, such as making a purchase or filling out a lead form.

Retargeting, on the other hand, is a specific type of remarketing that involves showing ads to people who have visited a specific page on your website, such as a product page or a checkout page. 

Retargeting ads are highly targeted and can be tailored to specific audiences based on their behaviour on your website.

So while the terms remarketing and retargeting are related and often used interchangeably, they do refer to slightly different strategies. Ultimately, both remarketing and retargeting can be powerful tools for increasing conversions and driving sales, and it’s worth exploring both options to see which one works best for your business.

Remarketing can be a powerful tool for driving conversions and increasing sales. However, over time, your remarketing strategy may start to lose its effectiveness, and you may begin to see diminishing returns on your investment.

There are several reasons why your remarketing strategy may not be working as well as it used to. For example, your ads may be too repetitive or not engaging enough, or you may not be targeting the right audience with your ads.

Fortunately, there are several steps you can take to fix your remarketing strategy and get it back on track. For example, you may need to adjust your targeting parameters to ensure that you are reaching the right audience with your ads, or you may need to experiment with different ad formats and messaging to make your ads more engaging and persuasive.

Other strategies for improving your remarketing campaigns may include testing different ad creatives, improving your website’s landing pages, or adjusting your bidding strategy to ensure that you are getting the most value from your ad spend.

By taking a proactive approach to optimising your remarketing strategy, you can ensure that your ads remain effective over the long term and continue to drive conversions and sales for your business.

5 Examples of Remarketing Campaigns That Work

Remarketing campaigns can be a powerful tool for businesses to increase conversions and drive sales.

By targeting customers who have already shown interest in their products or services, businesses can create personalised ads that are tailored to their specific needs and interests.

In this section, we will explore five examples of remarketing campaigns that have proven to be successful: Abandoned Cart Remarketing, Upsell Remarketing, Cross-Sell Remarketing, Loyalty Remarketing, and Personalized Remarketing.

Each of these campaigns targets a different audience and offers unique incentives to encourage them to make a purchase or become repeat customers.

1) Upsell Remarketing: This campaign targets customers who have already purchased by offering them complementary or higher-priced products or services. For example, if a customer has purchased a laptop, the upsell ad can promote accessories such as a laptop case or an external hard drive.

2) Cross-Sell Remarketing: This campaign targets customers who have already purchased by offering them related products or services. For example, if a customer has purchased a camera, the cross-sell ad can promote accessories such as a camera bag or a tripod.

3) Loyalty Remarketing: This campaign targets customers who have previously purchased by offering them rewards or discounts for repeat business. For example, a loyalty program can offer points for every purchase that can be redeemed for discounts or free items.

4) Personalised Remarketing: This campaign targets customers based on their previous behaviour on the website or purchase history. For example, if a customer has purchased running shoes, the personalised remarketing ad can promote related products such as workout clothes or supplements. Personalised ads can be highly effective in increasing conversions and customer loyalty.

Key Takeaways


1) Remarketing can be a powerful tool for increasing conversions and sales, but its effectiveness can diminish over time.

2) To fix an ineffective remarketing strategy, businesses should adjust their targeting parameters and experiment with ad formats, messaging, and creatives.

3) There are five different types of remarketing campaigns that businesses can use, including abandoned cart, upsell, cross-sell, loyalty, and personalised.

4) Each type of campaign targets a different audience and offers unique incentives to encourage them to make a purchase or become repeat customers.

5) Personalised ads can be highly effective in increasing conversions and customer loyalty.

how to conduct a cro audit for your website

How to Conduct a Conversion Rate Optimization Audit for Your Website

Conversion rate optimization (CRO) involves optimising a website’s performance by improving its ability to facilitate desired user actions. 

It requires a deep understanding of user behaviour, motivation, and engagement strategies.

To ensure successful CRO efforts, regular website audits are essential. An audit can reveal areas where user experience can be improved and conversions increased.

In this blog post, we’ll introduce you to CRO audits and explain why your website can benefit from one. We’ll also provide you with the steps to conduct a CRO audit on your website to help you achieve better results from your website traffic.

What is a Conversion Rate Optimization Audit?

A Conversion Rate Optimization (CRO) Audit is a comprehensive review of your website or landing page to identify areas where you can improve your conversion rates. 

A conversion rate (%) is the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.

The purpose of a CRO audit is to identify areas where the user experience can be improved, which can increase the likelihood that visitors will take the desired action. A CRO audit typically involves a thorough analysis of website data, such as traffic, bounce rates, and conversion rates, as well as an evaluation of website design, content, and functionality.

During a CRO audit, you may evaluate the website’s layout and design to ensure that it is visually appealing and easy to navigate. You may also evaluate the website’s content to ensure that it is informative, persuasive, and engaging. Additionally, you may evaluate the website’s functionality, such as load times, mobile responsiveness, and checkout process, to ensure that the website is easy to use and navigate.

The results of a CRO audit are used to develop an action plan for optimising the website for better conversion rates. This may involve making changes to the website design, content, or functionality, as well as implementing A/B testing to evaluate the effectiveness of different changes.

A CRO audit is a critical tool for improving the performance of your website or landing page, increasing conversion rates, and achieving your business objectives. By investing in a CRO audit, you can optimise your website for maximum results and grow your business more efficiently.

increase your organic traffic saas

Why Your Website Needs A CRO Audit

By conducting an audit, you can get an understanding of what people want and how to make it easier for them to take action on your website. 

This will help you optimise the user experience which in turn will increase customer satisfaction and improve conversions.

There are several reasons why your website needs a CRO audit:

Improve Conversion Rates

The primary goal of a CRO audit is to increase your website’s conversion rates. A conversion rate is the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. By identifying areas where visitors are dropping off or not converting, you can make changes to improve the user experience and increase the likelihood that they will take the desired action.

Increase Revenue

By improving your conversion rates, you can increase your revenue without having to increase your advertising spend or traffic. This means that you can get more value out of your existing website visitors and customers, and potentially grow your business more efficiently.

Improve User Experience

A CRO audit can help you identify areas where your website may be causing confusion or frustration for users. By making changes to improve the user experience, you can create a more enjoyable and engaging website that keeps visitors coming back.

Stay Ahead of the Competition 

As more businesses move online, competition is becoming increasingly fierce. By optimising your website for conversion, you can stay ahead of the competition and attract and retain more customers.

Save Money

By identifying areas where your website may be causing visitors to leave or not convert, you can save money on advertising spend and customer acquisition costs. By improving the user experience, you can make the most of your marketing budget and improve your return on investment.

A CRO audit can help you improve your website’s performance, increase revenue, improve the user experience, stay ahead of the competition, and save money. By investing in CRO, you can optimise your website for maximum results and grow your business more efficiently.

Determine your growth bottleneck

9 Steps To Perform An Effective CRO Audit

To conduct an effective conversion rate optimization (CRO) audit, it is important to take a structured and comprehensive approach. 

There are several steps involved in this process, which can help you identify areas of your website that can be optimised to improve user experience and increase conversions. 

In this section, we will explore these steps in detail, starting with defining your goals and objectives.

1) Define your goals and objectives: Identity what you want to achieve with your website, such as increasing sales, signups, or downloads. This will help you focus on the most important areas to audit.

2) Analyse your website data: Use analytics tools like Google Analytics to analyse your website data, such as traffic, bounce rates, and conversion rates. Identify areas where you are losing visitors or not converting them into customers.

3) Analyse your website design and layout: Evaluate your website design and layout for usability, accessibility, and visual appeal. Look for areas where the design may be causing confusion or frustration for users.

4) Evaluate your website content: Look at your website content, such as headlines, product descriptions, and calls to action, to see if they are persuasive, informative, and engaging. Identify areas where you can improve your messaging to better resonate with your audience.

5) Assess your website speed and performance: Check your website’s loading speed and performance, and identify areas where you can optimise to improve the user experience.

6) Check your website’s mobile-friendliness: Evaluate your website’s mobile-friendliness and responsiveness, and identify areas where you can improve the mobile user experience.

7) Evaluate your website’s SEO: Check your website’s search engine optimization (SEO) to ensure that it is optimised for the right keywords and targeting the right audience. Identify areas where you can improve your website’s visibility and ranking in search engines.

8) Evaluate your website’s conversion funnel: Analyse your website’s conversion funnel, from the initial landing page to the final checkout or signup process, to identify areas where you can optimise the user experience and increase conversions.

9) Develop an action plan: Based on your analysis, develop an action plan that prioritises the most critical areas for improvement. Identify specific changes that you can make to improve the user experience and increase conversions, and track your progress over time to measure the effectiveness of your CRO efforts.

By following these steps, you can develop a roadmap for optimising your website for better conversion rates and achieving your business goals.

Key Takeaways

  • CRO audits help to improve user experience, stay ahead of the competition, and save money.
  • By investing in CRO, businesses can optimise their website for maximum results and grow more efficiently.
  • To perform an effective CRO audit follow the nine steps outlined in our blog post.