Blue Ocean Strategy, when released in 2004, changed the way we look at Marketing, Positioning, Strategy and Business forever. Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Dean Denny, our Director of Owendenny, has been featured by Blue Ocean Strategy for his work in the Startup and Marketing worlds alongside entrepreneurial legends such as Twitter CEO Jack Dorsey and Facebook CEO Mark Zuckerberg.
When you talk with Dean and the Owendenny team, you’re not just talking to slick salesman selling hot air or another MBA candidate whose lecture slides dictate the fate of your business. You’ll work exclusively with a team that lives and breathes business, that has the battle scars to prove it, and a team with the overwhelming resolve to ensure that your business future is nothing short of prosperous.