AdWords Management Services: What to Look for in a Provider

AdWords Management Services: What to Look for in a Provider

AdWords management services are a great asset for businesses of all sizes. By leveraging the power of Google’s advertising platform, companies can target specific audiences,increase their visibility, and generate ready-to-buy customers at scale online.

With the right AdWords management provider, businesses can effectively manage their campaigns and get better results from their ad spend. 

But how do you know which AdWords management service is right for your business?

In this article, we’ll discuss what to look for in an AdWords management service provider so that you can make sure you find one that fits your needs.

What is Google AdWords?

Google Ads, previously known as Google AdWords, is an internet advertising platform developed by Google that enables individuals and businesses to design and showcase ads on Google’s search engine results pages, along with other websites that are part of Google’s advertising network.

Through AdWords, advertisers can create text, display and video ads that target specific keywords and audiences. Advertisers bid on specific keywords and pay only when a user clicks on their ad, known as pay-per-click (PPC) advertising.

The platform provides various targeting options, including location, language, device, and audience demographics, allowing businesses to reach their ideal customers effectively. 

Google AdWords also offers reporting and analytics tools to measure the performance of ad campaigns and adjust strategies accordingly.

Overall, Google AdWords is a powerful tool that can help businesses increase their online visibility, reach their target audience, and drive traffic to their websites.

How does Google AdWords work?

Google AdWords works by allowing advertisers to bid on specific keywords that are relevant to their products or services. When a user performs a search on Google using one of these keywords, the ads of the highest bidders for that keyword appear at the top of the search results page.

AdWords follows a pay-per-click (PPC) model, wherein advertisers are charged solely when a user clicks on their ad. Advertisers establish the highest amount they are willing to pay for a click on their ad, which is known as the maximum bid for each keyword.

Advertisers can also set a daily budget, which is the maximum amount they are willing to spend on their ads each day.

AdWords uses a quality score system to determine which ads to display and in what order. The quality score is based on various factors, including the relevance of the ad to the search query, the quality and relevance of the landing page, and the click-through rate of the ad.

AdWords also offers targeting options to help advertisers reach their ideal audience. Advertisers can target specific geographic locations, languages, devices, and audience demographics. Advertisers can also create different ad formats, such as text ads, display ads, and video ads, to better target their audience.

What’s the minimum budget to run Google AdWords campaigns?

The minimum budget to run a Google AdWords campaign varies depending on several factors, including the industry, target audience, and competition for keywords. 

However, Google does not have a specific minimum budget required to run a campaign.

Technically, advertisers can set their daily budget as low as $1, but it’s important to note that with a low budget, the campaign’s reach and effectiveness may be limited. 

In general, it’s recommended to have a budget that allows for a minimum of 5 to 10 clicks per day to see any meaningful results. 

At Owendenny Digital, we recommend our clients spend no less than $30.00 per day for their Google Ads Campaigns, as this provides Google with enough conversion data to drive meaningful results inside the platform.

It’s also essential to keep in mind that the budget alone is not the only factor that determines the success of an AdWords campaign. 

Other factors such as keyword selection, ad relevance, targeting options, and ad quality can significantly impact the campaign’s performance and ROI.

How much do Google AdWords agencies usually charge?

The cost of hiring a Google AdWords agency can vary widely, depending on several factors such as the agency’s experience, reputation, location, and the scope of the services provided.

Australian AdWords agencies typically charge a monthly fee that can range from a few hundred dollars to several thousand dollars, depending on the size and complexity of the account. Some agencies may charge a percentage of the ad spend, usually around 10-20%.

Additionally, some agencies may offer different pricing models based on the services provided. For example, an agency may charge separately for campaign setup, optimization, and reporting.

It’s important to note that the cost of hiring an AdWords agency should be weighed against the potential benefits of working with a professional team with expertise in AdWords.

A good agency can help businesses create effective campaigns, optimise ads for better performance, and generate a positive ROI.

Looking for AdWords management services in Melbourne?

Owendenny Digital is your go-to Google AdWords specialist in Melbourne if you’re looking to boost your business and achieve better results from your advertising spend without the hassle. 

Our team of seasoned AdWords specialists has the expertise to create effective campaigns tailored to your unique needs, ensuring maximum ROI for your business. 

We work across a variety of industries and niches, providing customised solutions to each client’s unique needs. 

Whether you’re in SAAS, Professional Services, Cybersecurity, or ‘just’ your local brick and mortar outlet – we have a suite of solutions that can help grow your business with confidence.

With Owendenny Digital, you can leave the hard work to us and focus on what matters most – running your business. 

So, whether you’re a small or large business, we’re here to help you achieve your advertising goals with ease.


AdWords management is a complex process that requires expertise, experience and careful consideration of the customer’s needs. 

It’s important to do your research when looking for an AdWords specialist so you can find one with relevant industry knowledge and proven success in managing campaigns. 

Owendenny Digital has extensive experience working across various industries, providing customised solutions tailored to each client’s unique goals. 

Whether you need help setting up your campaign or optimising ads for better performance, our team of experienced AdWords specialists are ready to partner with you every step of the way. So don’t wait any longer – reach out today and see how we can help take your advertising efforts to the next level!


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