'The Journey We Never Saw Coming' About Owendenny Digital

We never could have guessed, when we first started this company, how far we would come. We founded this business to shift the negative perceptions of our industry. We founded this business to deliver great work that made a difference.
Have things changed?
No. But have we? You better believe it...

Highs, Lows And Leads: The Owendenny Story

A One-Man Digital Marketing Band

It was the 14th of March, 2018, Dean found out his Marketing Manager role was being made redundant.

With nowhere to go and a failing eCommerce side hustle, he had few options.

Broke, desperate, and immobilized living with his parents in Torquay.

“I had to do something. What good is it being 27, desperate, broke, and unable to take my life where I want it to go?”
Staring down the barrel of misery, Dean decided to do the thing he knew he did well.

He took action, knocked on doors and made a living helping Small Businesses (SME’s) and eCommerce brands grow online.

In his first year of Business, his approach had enabled his first handful of clients inspiring results.

He transformed (4X) a gift business into a scaling (and hyper profitable) subscription business.

He catapulted a Yoga Brand from $15K a month through to $120K per month.

He developed the ‘Big Idea’, and ran the digital advertising to enable a world-first crystal-infused soft-drink to go from $0 through to $53K per month in less than 6 months.

Things were on the way up.

And – to top it all off – he did his first international keynote. At Dojo Bali, he spoke about the nexus of direct-response and digital marketing.

Something he would later be known for.

Building Teams, Gary Halbert, The Street Learnings Of Client Management

After his first 6+ Figure year in business and having too much fun living the ‘Digital Nomad’ life, Dean felt as if he achieved the ‘4-Hour Workweek’ dream.

But, for him, it was a whole lot less fulfilling than what he expected.

Dean found great satisfaction in building up younger marketers to become the best professionals they could be.

And with this knowledge and the flexibility of growth at his fingertips, the team doubled in size to…. 2 team members (including him).

Like a lot of Entrepreneurs/Marketers (here’s a damaging admission if you’ve ever seen one), we’re excellent at growing businesses.

We’re simply not the best at managing people.

And through this experience, the business changed shape from one built around freedom to impact.

In 2019, we got our first taste of the SAAS Business Model.

And oh boy – we’ve loved drinking the nectar of T2D3 Growth ever since.

But, as Gary Halbert says, ‘The Street Learns Best’.

As we scaled, the transition from serving SME to SAAS and Enterprises revealed to us we needed to work better with Marketing Managers.

To begin with, it was tough.

“Tough Times Never Last. Tough People Do.” – Robert Schuller

Luckily, we were tough (and we grew so much in that year). But, what happened in the next two years we never saw coming.

COVID Hell, Character-Developing Adversity, And The Power Of Intention

Let’s face it: 2020 and 2021 sucked.
It sucked more if you were a business owner.
It sucked even more if you ran a business in Victoria.
And – the kicker.

We were an early-stage services business in Victoria.
We were ineligible for a single cent of government support.
We helped physical businesses unable to trade.
They couldn’t (or wouldn’t) pay our bills.
They had to pause all work with us.

That was our life for almost two years. And, honestly, it was the most stressful experience of our lives.

But, the fact we made it out the other end alive yet scattered, told us something about how we do things.

We’re lean. We don’t do cushy hires. We run a tight ship. And we’re sustainable because of it.

We don’t give up. And we know how to hustle.

When the biggest names in Advertising and Digital Marketing were dropping like flies, we were one of the last agencies still standing.

But, as they say, what doesn’t kill you only makes you stronger.

Through the power of our intentions, our ship kept sailing in the right direction.

We not only survived.

We came out stronger, with systems and processes.

Designed for hell, or high water.

Intentional Growth, A World-Class Direct Response Advertising Team, And A SAAS-Driven Mission

Things are finally looking up.

Governments have started to see the light.

Brands and Businesses are recognizing the power of Direct-Response Advertising.

And to make things better, we’re going all in to help SAAS Companies achieve perpetual user growth.

Every day, we’re seeing more and more business owners realize they need to do things differently to get ahead.

This is why we’ve made the decision – after years of growth, pivots, and refinement – to become the best Direct-Response Advertising Agency in the world.

We’ve assembled a team to help Founders, Marketing Managers, and Business owners (like you) grow their companies on their terms.

We’re focused on building an Agency that will last for generations and make a lasting impact on the world.

This is our why.

And this is what drives us to be the best Direct-Response Advertising Agency in the world.

The 'Mad-Men' Days Of Advertising Are 'Kinda' Over

Did that get your attention, Don Draper?
As we come into a new decade, Direct-Response Marketing (DRM) is more important than ever.
In fact, we’d argue that it’s the most crucial approach for your business survival for the next decade.
And as we shift online, there’s an opportunity for those who understand how to speak to people’s deepest desires to continue generating incredible results for their clients.
We see this as the future of advertising and marketing – and we want to be at the forefront of helping you take advantage of these opportunities.
This is only the beginning

We’ve grown from a small team of 3 people to a team of over 10 specialists dedicated to helping our clients achieve their goals.

What hasn’t changed though is our commitment to great work and our dedication to always putting our clients first. We still believe that if

We learned the ropes on the streets, soaking up everything we could about marketing and business.

From there, we moved on to books and mentors, learning all we could about what it takes to be successful.
Now, we’re a Direct-Response Marketing Agency based out of Geelong, Australia – and we’re proud to help SAAS companies reach their goals.

We offer a range of services to scale SAAS products.

This is only the beginning.

Our team is experts in Facebook Ads, Google Ads, LinkedIn Ads – and more. We know how to create effective campaigns that drive results. And we’re passionate about helping SAAS companies succeed.

If you’re looking for a Direct-Response Advertising Agency that can help you take your business to the next level, we’d love to chat.

Get in touch with us today and let’s see how we can help you reach your goals. In the meantime, if you have any questions or want to chat with us about your specific situation, feel free to reach out.
We’re always happy to help.

Get The Growth You Deserve On Your Terms With Our Online Dream Team

Determine your growth bottlenecks, unravel your messaging, and get a game plan in place to scale your revenue and reach your (or your investor’s) customer targets.

Hit “Run My Growth Diagnostic” and watch our specialist team leap into action, diagnosing your marketing stack and putting together a growth plan customized for you

From there, it’s up to you whether you want to take the plunge and work with us – but we’re pretty confident you will.