pushing through business growth

It’s All About Reps’: Pushing Through Business Growth Hell


In this podcast episode, Founder & Host Dean Denny, discusses the importance of personal development and spirituality in entrepreneurship. He emphasizes that the success of a business is closely tied to the personal growth of its founder. Dean reflects on his own experiences with his business, Owendenny Digital, and shares the ups and downs he has faced over the past 3-5 years, including losing clients due to team members’ mistakes, learning from early mistakes, and finding success in targeting specific niches such as SaaS companies and AI-led service providers.

In this episode, you will learn:

  1. The importance of personal development and spirituality in the entrepreneurial journey.
  2. How the growth and success of a business is closely tied to the personal growth of its founder.
  3. Insights from Dean’s own experiences in building Owendenny Digital, including wins, losses, and lessons learned.
  4. The significance of making personal breakthroughs to overcome business challenges and reach the next stage of growth.
  5. The ups and downs of entrepreneurship and how to handle them with resilience.
  6. The long-term perspective in evaluating business growth and success.
  7. How Owendenny Digital grew from a one-man operation to a team with global presence.
  8. Lessons learned from mistakes and successes in SEO and direct response advertising strategies.
  9. Inspiration and insights on nourishing the heart and soul of the entrepreneur for sustained business growth.


Tune in now! Tune in and be inspired!


[00:00:37] – Nourishing entrepreneurs’ hearts and souls.
[00:01:32] – Founder’s personal growth limits business.
[00:02:12] – Personal growth limits business success.
[00:02:47] – “Complete Entrepreneur: Long-Term Success”
[00:03:45] – Team’s journey: Hell to Dream.
[00:06:25] – “Pain is strength emerging: Embrace it.”
[00:08:38] – “Embrace failure, do the reps.”
[00:09:12] – “Push through for best version of you.”
[00:09:45] – Triumphing over adversity to succeed.
[00:10:18] – “Arm yourself with knowledge.”
[00:10:34] – “Keep pushing forward; persist.”
[00:10:49] – Grow business: Wake up and act!
[00:16:25] – Achieving the Dream: Sacrifice.
[00:16:58] – “Sacrifice to make it happen.”
[00:18:06] – “Persevere and Progress Steadily.”
[00:18:25] – Believe and keep going.
[00:19:10] – Strategies for business success.

Note: This podcast episode is available for free on Spotify, Apple Music, and the Owendenny.com/blog website.

Hey everyone. How are you going? It’s Dean here and welcome to Open Source Growth, the #1 source for Software Company Marketing, direct response advertising strategies and anything you need to blow your business up online. It’s all here. It’s all free. And it’s all accessible either via Spotify, apple music, or directly through our transcripts on the blog at Owendenny.com/blog.

Now. Uh, this, this podcast today, this one’s going to come directly from the heart and I’m starting to see my Saturday afternoon podcasts take on an entirely different direction and that direction is to nourish the heart and soul of the entrepreneur. And I think it’s important that despite this being a marketing podcast, that we fail that, well that we don’t fail to neglect the spiritual side of business and I don’t mean, um, you know, like banging crystals together or, you know, sleeping on pyramids or anything like that when it comes to spirituality, I’m not talking about the Wu wu but I’m talking about your soul and being able to become the best version of you and the personal development side of things.

You know, It’s really fascinating in business. It doesn’t matter whether it’s a small business or a large business, the business is 100% limited by the founder who runs it every single time and their own personal growth. And what I need to really emphasize here is that your business, where it is today is almost entirely due to the person you are or the person you are becoming and your business will hit a ceiling when you fail to evolve through and make those personal breakthroughs to the next stage. Like I know we hear guys like Tony Robbins or Brian Tracy, or Lez brown. Um, Ray DeLeo, any of those cats talk about, you know,

Uh, businesses being limited by your own personal growth. And it is entirely true. Like don’t get me wrong though. You know, some businesses maybe., maybe making massive revenues and the person’s never done any growth. They may be on a growth rocket, and that is entirely true. But. You know, In the long run, however.

It all aggregates out to who’s done the most work. Who’s become the most complete entrepreneur. And how are they handling the ups and downs of the entrepreneurial journey? And it’s, it’s one of those things that you can’t look at the short term, because the short term really doesn’t tell the true picture.

It’s when you look at it over. Uh, multiple decades or multiple years at a time. That’s when you start to see what’s truthfully going on. Now. Where I want to take this podcast today is that, you know, over the past, 3-5 years, you know Owendenny Digital has been a truly unique business in the sense that.

You know, It was 5+ years ago, just myself. Uh, it was just myself and a laptop and a dream. And now. The business has, you know, 10+ employees. We’ve got team members in New Zealand, in Sydney, in Australia, um, in the Philippines, in India. Uh, we’ve even got some members out in Africa as well. And of course, we’ve got Tim out in, um, New Zealand in Wanaka, living at living the dream, like.

I’m so proud of our team, but you know, Having this business go through its ups and downs and growing. It’s been like, hell. And.

You know, there’s been times when we have lost massive clients due to. Team members. Not properly doing their work and we’ve lost huge recurring revenues because of this. Um, we’ve lost a massive clients because we’ve made fatal flaws, um, and fatal mistakes. And we’ve learned from those mistakes very early on in our agency’s career.

Um, you know, we’ve had massive wins. We’ve we’ve struggled with SEO. We’re now starting to master SEO. Um, we’ve struggled with direct response advertising for our own agency. Then we’ve had some runaway campaigns we’ve targeted plumbers. We’ve targeted painters. We’ve targeted tradies. We’re now targeting software companies. We’re onto a winner with SaaS companies and AI-led SaaS companies and other software, uhm, related service providers, you know, like we’re starting to really find our straps, but. You know, every single time. Um, Every single time we step three steps forward. There will be a time when we step two steps backwards. And what I want to say to you on this podcast and give you the inspiration.

Um, he or the motivation? I’m not sure. With what the appropriate context here is, is that. You know, through your business, it’s all going to just come down to the number of reps you do. It’s like going to the gym. You know, if you want big biceps, you not only do you have to lift heavy things, you have to do it frequently and you have to build the intensity over time.

And you may lift, you may lift things with your arms in the incorrect way that may lead in injuries, but then you have to tweak your technique and then lifts lighter again. So then when you increase the weights, you get better and therefore you get better results. And it’s the same with business growth, software business growth, e-commerce business growth.

Agency business growth, fish and chip business growth. It doesn’t matter, but there’s this really fascinating expression that the Navy seals have. Um, you know, they’ve got a few, you know, one of my favorites was back in the day. Um, you know, pain is weakness, leaving the body. That was always, uh, an absolute banger, a rip snorter.

To throw down when you’re, you know, riding along on your bike and riding up a massive hill. Um, or, you know, you’re running up a hill or you’re doing something really, really tough, and you’re just trying to be like, yeah, embrace. Embrace the pain , yeah it’s awesome. But there’s this amazing one. And you see, and I think this is the most important of their quotes that just.

You hear Jocko, Willink and David Goggins spew out all the time. It’s that like, everybody wants to go to heaven, but no one’s willing to die. And, you know, you have to push through hell. In order to see what heaven looks like in the business world.

You know, I’m about to, you know, sit outside and smoke a glorious Cuban cigar. Um, I don’t encourage smoking, but it’s one of those things that I like to do maybe once a week or once a fortnight. Or even once a quarter to, you know, truly reflect. On, you know, the week or the day or the month or the quarter that I’ve had, what can I change? What did I really love? What, what am I so pumped about and what am I so excited about? And.

How can I embrace? Everything that’s happened in this month and reinvested into next month or quarter or week. To get more out of life and more out of my business. Some. Uh, relationships and, um, time with my dog or one of my friends, whatever. Right. Um,


Like, all I want to say is that, you know, the better you get at dealing with this pain. Um, whether it be like a hiring pain or your dealing with, you know, investing all this money in marketing and you don’t seem to be going anywhere. Um, or you just keep on, you know, you just keep on plowing through rejection after rejection, after rejection phone call.

Look just believe me, it does get easier and it does get better because every single time you fail, that’s there’s nothing more information rich, than, you know, chipping your teeth on the concrete and failing. So. When it comes to doing the reps, don’t be afraid of failing because the failure. That.

Information rich, emotionally weighted. Um, That emotionally weighted. How do I say it? Events in your life will serve you. So, so, well, if you just keep going. So.

If you are struggling with your marketing right now, or if you’re struggling with your sales or your team members and whatever. Believe me, you just have to push through it. There’s no easy way to put it. Because when you do push through the howl and you, you feel like your heart’s getting ripped out or you’re waking up and tossing it over and turning over in the middle of the night with a cold sweat.

You know, these are the challenges the universe is providing you with. To become the best version of you. Just look at those guys, like the Elon Musks of the world or the Jeff Bezos’s or the. Oh, the Hoff Ramon’s or whatever. Right. These guys have overcome insurmountable challenges like. Some massive, massive challenges and had to grow to the highest of their abilities to become the people that they are today. And look at them now. The most successful businessmen on the planet are those who rise to challenges and push. Push push and push through. By becoming the best version of themselves. You can have game experience, which is super valuable. You can also front load yourself with all the information you need. So when you get challenged in the game,

That you can draw on your own resources. You can have mentors. But again, the key thing here is get yourself in the game, experience the failure. Get back onto the plate. Swing again, change your approach, change your strategy and just keep on going. You have to keep pushing forward because your business growth won’t happen on its own accord.

You know, There are so many gurus out there in the marketing space, which make it to be, make it look so easy just to grow your business. Oh yeah. Just. It’s to include my system. I’m going to book you 30 calls guaranteed. Like.

For goodness sakes, you need to wake up and knock it. Sweet. W swindled by these bright, shiny objects. There are principles at play. There are you. Strategies and there’s there’s mindsets and there’s, um, you know, understanding the human condition. There are so, so many things at play. You don’t want to get stuck just….

Obsessing over the next bright, shiny object. You know, we all call it bright, shiny object syndrome nowadays. And like, if you keep on obsessing or looking for that quick hit, you’re going to fall. Into a very predictable pattern of oh bright, shiny object syndrome. Try this for a bit and then game over. It’s not going to work out for you.

But what happens if you just stuck to the fundamentals instead? You could just be making you 20 sales calls a day, tracking the data every single day. Running 20 to a hundred dollars worth of Facebook ad traffic trying to generate 20 or so marketing qualified leads. Every single day using those 20. So marketing qualified leads and pumping them through a nurturing sequence to get them onto a sales call. You could be optimizing that sales sequence every single week by evaluating the HubSpot CRM data.

Then you could be tweaking the calendar pages to get more people on the sales calls. You could then tweak the script. You could then figure out what’s the best approach to selling your system. And guess what? All of a sudden, you know, the things that work start working for you because the grass is never greener.

On the other side, the grass is only greener where you water it. And through that. Experience of pushing through the reps. You’ll get really good at these things. Believe it or not. We sucked a creating content up until last year until I made the best hire in my marketing agency’s career. Other than my wife, of course, can’t say that.

Um, but, and so we brought Kathleen on in our team. Our organic marketing sucked because it relied too heavily upon me. And I was too busy, fulfilling in this business. Now we have Kathleen in the business and we’ve got a bigger team and we’ve got Hannah writing copy and Tim developing strategy and Sam working on campaign strategy and running media, um, and Kartik and doing the conversion tracking. We have, um, you know, Harry and Amie doing the landing pages and the web development.

Like the only thing that was getting in the way was me. But. Now that we’ve got an organic content marketing engine, we’re tweaking it. Some of our original podcasts were awful. Some of our original posts to. Facebook. We’re just completely terrible. Uh, but you know, it’s through this iterative process that you get better at these things.

You know, it’s through this Edward of processes that you start ranking for high intent, commercial and transactional terms. For your business, which leads to people, booking sales appointments. Like clockwork that you don’t even have to pay for the traffic all free on organic SEO or you start getting more people listening to your podcast. All of a sudden a hundred people have listened to your podcast of all time. It’s amazing. There are a thousand, then 10,000, then a hundred thousand. All of a sudden you’ve got 10,000 subscribers.

It’s all a process you have to keep going. You have to keep failing and pushing. But. What I am saying here is that don’t just think that this is a massive rah, rah talk all just about getting you. To do more. I’m not saying that at all. I’m saying, keep going, test and measure. See what works. See what doesn’t and change your approach again, again and again.

And then scale what works. But at the same time, what you need to do as well is just read all the information. You can get your hands on, around being great, or making your business great in this particular area, figure out what you need to do from an SEO perspective. So your business ranks effectively on Google, get your direct response advertising efforts dialed in.

So you’re generating marketing, qualified leads or sales qualified leads or selling people on exciting offers. Get your sales game down, pat. So people. Feel comfortable with you and they trust you. And they know that what you’re gonna be able to provide them is exactly what they want. Remember sales, all it is.

Is a transfer of energy. A lot of the time. Get your, get your management right, get your processes, right. Get your systems, right. Keep testing and tweaking in all sorts of crazy stuff. Because it’s going to help you in the long run.

’cause guys, you know, If it was easy, everyone would have a business. Everybody would be a millionaire. Everyone would be rolling around or Ferrari’s and big yachties and, you know, smoking cigars like Andrew Tate thinking it was the sickest shit in the world. But believe me, it’s not easy. And that’s why.

This whole entrepreneur successful human being thing is so appealing because people recognize how difficult it can be. So, if that is the dream, if that is what you want or your unique form of. You know, whether it be the American dream or the Dean Denny dream or the John Smith dream or my wife Hannah Gardner dream.

You know, you’ve got to know what your dream is and then do what you are willing to do. Like whether it be sacrifice or, you know, Put get carve time out of your day when things are uncomfortable to just show up and make it happen for yourself. Like. You need to, you know, be willing to sacrifice, to get this business to grow or, you know, to get your team to work or get your systems to work.

So. In all, this is a, um, Alright. I hope this has been a value to you because. Um, this is, this is encouraging message for you. If you are struggling with your business or you are having a down day that you just need to keep going, keep pushing one step in front of the other. Think of the analogy of your inner boat and you’re sailing across the Atlantic ocean and you’re trying to get to America and it’s foggy all the way. You know, the crazy thing about fog and storms and stuff like that is that you can’t see more than like 500 meters, but you can always see about five meters in front of the boat.

And the fact of the matter is that from where you are today to where you want to go. They will be no clear, direct, easy path. It will be a matter of trial and error and using the best form of foundations principles and scalable strategies to get you there. But believe me. It’s about putting one in front of the other.

Taking, you know, scraping yourself off the concrete and moving forward. Taking three steps forward, two steps back and hedging. They’re showing up every day. It’s going to happen for you. It’s just a map. I can’t tell you when your success will happen for you. But if you keep discipline and you keep going and you keep doing what you need to do.

Believe me it’ll happen a lot sooner than you think it happened a lot sooner for me. And. I tell you what if I didn’t keep going? I wouldn’t be here to have this message with you today. Well to share this message with you today. So again, guys, I thank you. So, so much for tuning in. This has been a damn right. Pleasure to share this 20 minutes with you.

This is a podcast. That’s all about reps. It’s about pushing through business growth. Hell. And using the very best marketing sales and systems strategies that you can implement today in your business to succeed. So. Pardon me, my dog is starting to make some noise outside. ZOE.

I’m going to leave it there. Thank you so much for tuning into open-source growth. My name is Dean Denny. I wish you farewell. Please stay well, be safe. And I’ll talk to you in a, and we’ll speak when we speak, I guess, love you all catch you soon.


Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

Owendenny Digital, Australia’s #1 SaaS Marketing Agency

Instagram: ⁠https://www.instagram.com/owendennydigital/⁠

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LinkedIn: ⁠https://www.linkedin.com/company/owendenny/⁠
YouTube: ⁠https://www.youtube.com/@owendennydigital⁠
Website: https://www.owendenny.com


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1 – If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

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2 – If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let’s talk about your business.

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Technical SEO Jargon

Breaking Down the Technical SEO Jargon: A Guide by a Melbourne SEO Consultant

Search engine optimization (SEO) is a crucial aspect of digital marketing, and technical SEO is an integral part of it. Technical SEO refers to optimising a website’s technical aspects to improve its ranking on search engine result pages (or SERPs, for short). 

Technical SEO may seem like a complicated process with lots of technical jargon, but it’s essential to understand it to improve your website’s search engine visibility. 

In this blog post, we will break down the technical SEO jargon and provide you with a comprehensive guide to understanding technical SEO.

What Is Technical SEO?

Technical SEO refers to the practice of improving a website’s technical components to enhance its compatibility with search engines.

This includes various aspects of a website’s structure and backend code, such as website speed, mobile responsiveness, URL structure, meta tags, schema markup, and more. 

Technical SEO also includes optimising website security, ensuring that the website is free from errors and broken links, and optimising XML sitemaps for better indexing by search engines.

Sounds technical right? Well, that’s because it is!

How Is Technical SEO Different From Other Types Of SEO?

Technical SEO is different from other types of SEO in that it focuses on the technical aspects of a website that affect its ranking on SERPs. 

On the other hand, on-page SEO focuses on optimising the content on a website, such as keyword research, content creation, and optimisation of meta tags, headings, and images. 

Off-page SEO encompasses the process of creating external links that point to a website with the aim of enhancing its credibility and standing.

Technical SEO is the foundation of SEO, and without it, other types of SEO will not be as effective.

Why Is Technical SEO Important?

Technical SEO is important because it determines how well search engines can crawl and index a website. 

So what does this mean?

Well, a well-optimised website can dramatically improve its visibility on SERPs, attract more organic traffic, and improve its overall user experience. 

This not only means you’ll generate more traffic, but you’ll also have your website visitors stick around longer and be more engaged with your website’s content. 

Technical SEO can also help in identifying and fixing website errors, improving website speed, and making a website more accessible to users. 

Finally, technical SEO is also essential for mobile optimisation, as mobile searches now account for over half of all internet traffic.

Technical SEO tools

Several technical SEO tools can help you optimise your website’s technical aspects. These tools include:

Google Search Console 

This free tool from Google can help you monitor your website’s performance, including indexing status, search analytics, and more.

Screaming Frog 

This website crawler tool can help you identify website errors, broken links, and other issues that affect website performance.


This tool can help you test your website’s speed and identify areas for improvement.


This all-in-one SEO tool can help you with keyword research, website audits, and competitor analysis.

Moz Pro 

This tool offers features such as website audits, rank tracking, and backlink analysis.

Technical SEO Best Practices

To optimise your website’s technical aspects, here are some technical SEO best practices you should follow:

Improve Your Website Speed 

A faster website can improve user experience and ranking on SERPs. Use tools like GTmetrix to identify areas for improvement and optimise your website’s speed.

Optimise Your Website For Mobile 

With over half of all internet traffic coming from mobile devices, mobile optimization is crucial. Use responsive design, optimise images, and improve website speed for mobile devices.

Optimise Your URL Structure 

Use descriptive URLs that include target keywords, optimise URL length, and avoid using parameters and dynamic URLs.

Use A Schema Markup 

Schema markup can help search engines understand the content on your website better, improving its visibility on SERPs.

Optimise Your Meta Tags 

Use relevant and descriptive meta titles and descriptions that include target keywords.

Keep Out The Hackers By Improving Website Security

Use HTTPS  and TLS protocols to secure your website and prevent malicious attacks.

Optimise Your XML Sitemap 

Create an XML sitemap and submit it to search engines for better indexing.

By following these best practices, you can improve the technical aspects of your website and boost its visibility on SERPs. 

Technical SEO may seem daunting at first, but with the right tools and approach, it can be managed effectively.


Technical SEO is an essential part of any successful digital marketing strategy. It helps search engines crawl and index your website, improves its visibility on SERPs, and drives more organic traffic to it. 

Following the best practices outlined in this article such as optimising for mobile devices, improving website speed, using schema markup, creating descriptive URLs with target keywords and improving security can help you make sure that your technical SEO efforts are effective. 

If you need assistance implementing these strategies or have questions about how they will affect your business’s online presence contact us today – our team of experts are here to help!