Are you looking for ways to increase brand awareness and drive conversions for your business? If so, you might want to consider Google Remarketing. This powerful advertising technique allows you to create targeted ad campaigns that show ads to users who have previously engaged with your brand or visited your website.
In this blog post, we’ll explore five surprising ways that Google Remarketing can boost your brand awareness.
What is Google Remarketing?
Google Remarketing is a powerful promotional tool that enables businesses to display ads to audiences who have already visited their website. In doing so, companies are better able to reconnect with these individuals and win back their attention – all while creating highly targeted, profitable campaigns.
Remarketing in Google Ads involves placing static and animated images, video ads, and responsive ads on the Google Display Network. What distinguishes remarketing from traditional search advertising is its ability to target users based on their previous behavior. In order for remarketing to be effective, a special tracking code must be placed on each visitor’s browser as cookies – so they can be served ads across both the Search and Display networks when they search relevant terms that correlate with their prior behaviour.
How can Google Remarketing boost your brand awareness?
1. Keep your brand top-of-mind
One of the key benefits of Google Remarketing is the ability to keep your brand top-of-mind with potential customers. When users visit your website but don’t make a purchase or take any other desired action, you can use remarketing to show them targeted ads that encourage them to come back and engage with your brand again.
For instance, a clothing store could show ads featuring their latest collections to users who have visited their website but didn’t make a purchase. This can help to keep the brand top-of-mind and increase the chances of future purchases.
2. Boost brand recognition
Another way that Google Remarketing can boost your brand awareness is by increasing brand recognition. By showing ads to users who have previously engaged with your brand, you can reinforce your brand’s messaging and showcase your unique features or products.
For example, a software company could create a remarketing campaign that shows videos and images of their online project management tool in action. This can help to create a lasting impression on users that makes them more likely to recognize the brand in the future.
3. Target high-intent users
Google Remarketing can also help you target high-intent users who are more likely to convert.
Example, a travel agency could use remarketing to show ads to users who have shown interest in their vacation packages but didn’t make a booking. By targeting these high-intent users with specific ads promoting the latest travel deals, the agency increases the chances of them converting, driving sales and ultimately boosting brand awareness.
4. Provide a cost-effective advertising solution
Google Remarketing can be a cost-effective advertising solution, as businesses can target users who have already shown an interest in their products or services. This means that you can avoid wasting ad spend on users who are unlikely to convert.
For example, an online athletic apparel store could create a campaign that shows ads to users who have previously added items to their cart but didn’t complete the purchase. By only targeting users who have already shown an interest in their products, this can be a cost-effective advertising solution.
5. Build brand loyalty
Finally, Google Remarketing can help you build brand loyalty by retargeting users who have engaged with your brand in the past. By showing these users targeted ads promoting new products or discounts, you can establish a connection with them that goes beyond a single purchase.
For example, a coffee shop with an online ordering system could show ads promoting new menu items or discounts to users who have previously made an order. This can help to build brand loyalty and ultimately increase brand awareness.