PPC Management For Melbourne Software Businesses: Targeting the Right Audience

PPC Management For Melbourne Software Businesses: Targeting the Right Audience

Businesses that are looking for a way to increase their reach and drive conversions should consider PPC advertising. Studies have found that businesses make an average of $2 in revenue for every $1 that is spent on Google Ads, which means there’s a lot of potential for growth.

With targeted ads aim to appear at the top of SERPs when users search specific keywords related to your business, you can improve your visibility and drive more leads. This can significantly increase conversions and overall success.

Here are some expert tips and strategies to help software businesses in Melbourne maximize the effectiveness of their PPC campaigns:

1. Target the right audience: In order for pay-per-click campaigns to be successful, it is critical that marketers select relevant keywords. Targeting the appropriate audience is a fundamental step in effectively generating qualified leads. For instance, a company offering cloud-based accounting software can make use of specific keywords like “enterprise business accounting software Melbourne” or “cloud-based accounting solutions”.

This can attract potential customers searching for this type of software.

2. Craft compelling ad copy: An effective ad campaign needs to start with  captivating content. Strategic headlines and extensions can help increase the reach and performance of your campaigns by illustrating the key takeaways of your software products. For example, incorporate headlines such as “Revolutionize Your HR Management with Our Cloud-Based Solutions” to gain the attention of potential customers.

Ad extensions like site links, callouts, and reviews can engage readers further and drive more clicks for conversions. Make sure you utilize these tools to their fullest potential for successful campaigns.

3. Optimize your landing pages: Utilizing user experiences is a great way to drive conversions. Thus, it’s important that landing pages be optimized in alignment with their respective ad copy to ensure a smooth, seamless end-to-end experience. Landing page content should be clear and concise, providing users with the necessary information about the product or software to make an informed decision; CTAs (Calls To Action) such as “Start Your Free Trial Today” or “Request a Demo” are also fundamental for guiding users down the conversion funnel.

Additionally, social proof like customer testimonials and case studies can be shared to build trust with potential customers and demonstrate the efficacy of your product.

4. Utilize remarketing: Remarketing is a powerful tool to keep you present in the minds of potential customers that have already interacted with your website or ads. Through setting up targeted ads, you can reengage and encourage further action on users who have previously visited your website or used your software – such as those that have signed up for a free trial but haven’t yet upgraded to a paid plan.

With remarketing campaigns, you can offer special promotions or discounts as an incentive.

5. Monitor and adjust your campaigns: Maximizing ROI for a PPC campaign requires ongoing monitoring and adjusting based on performance data. Bid adjustments can be used to increase or decrease bids for particular keywords, audiences, and locations.

In addition, continual evaluation of ad copy and landing pages is crucial in order to obtain desired results. Shifting strategies in response to data-driven insights will help ensure your campaigns remain effective compared to competitors in the market.


If you’re a software business in Melbourne, successful PPC management is essential for generating qualified leads and increasing sales. At Owendenny Digital, we specialize in professional PPC campaign development and execution. Our expert team takes an analytical approach that considers the right audience, captivating ad copy, landing page optimization, remarketing campaigns, and data-driven optimization.

When you partner with us for PPC management, you can expect effective campaigns to help take your business to the next level.

Get in touch with us today to learn more about what we can do for you.