Hiring a Facebook Advertising Specialist can be tough.
You want someone who knows what they’re doing.
Someone who has has the experience to make your business grow.
And of course, you don’t want to spend an arm or a leg to engage them.
The best Facebook Advertising Specialists are out there. But we know, it’s hard to know where to start looking.
We’ve put together this blog with our top tips for finding the right person (or people) for your business.
In this article, we’re revealing our top 11 tips to find a great Facebook Advertising Specialist(s).
Why Should I Hire A Facebook Advertising Specialist Anyway?
Facebook Advertising (or Facebook Ads) are difficult for non-agency people.
In the Facebook world, everything is always changing.
Between algorithms, creatives, iOS updates and new competition, it’s harder than ‘boosting posts’ to get results.
The Facebook Ads platform is difficult to master alone. Save yourself the time and headaches by finding the right specialist for you.
Who Should I Hire?
Finding a ‘true professional’ isn’t a difficult process, it only takes time and effort.
When you ask yourself who, you need to know your business and your goals.
What are you looking to achieve?
How much do you want to grow?
What’s your business look like in 5 years from now?
It can be easy to hire the first person you meet, and we recommend you don’t do that.
Instead, read our top 11 tips and develop your success criteria today!
Tip 1: Research the best Facebook Advertising specialists in your area
Let’s be frank: *almost* everyone claims to be a digital marketing expert, but only some can back it up.
Before you start selecting, you need to talk with a whole bunch of professionals.
Here’s a few places to find a sound, hungry facebook ad specialist:
#3 – Google (a.k.a. ‘Ye Old Faithful’)
Once you start making contact with a whole bunch of digital marketing go-getters, it’s time to…
Tip 2: Ask for references and testimonials from past clients
“Don’t just tell me, show me you can help me…”
If I had a penny for every time I heard this, I’d be a wealthy man and would have definitely retired longgggggggg ago!
(Just kidding – we love this Digital Marketing thing!)
When you speak with your handful of experts, ask them about their previous work. If they’re excited to show you testimonials, that’s great.
What’s better: If they’re getting you to contact their clients, you’re onto a winner!
Tip 3: Find out what services your Facebook Advertising Specialists are offering, how much they cost, and what their rates of success are
As Benjamin Franklin said, People far too often know the price of everything but the value of nothing.
But let’s be realistic: It *always* comes down to dollars and cents at the end of the day.
Ask your Facebook Marketers what they offer, their style, and what’s included.
Do they include the video production?
Is content creation a service they offer too?
Based on our experience (OK, we’re biased because we do this), it’s important to know what’s their average client relationship length is.
According to research, the average digital agency relationship lasts about 3 months.
The average agency generally works with many types of businesses and verticals. Whereas agencies with longer relationships work with less types of business.
Tip 4: List all available Facebook Advertising providers to compare prices and services
Once you have done your homework, it’s now time to assess your choices by way of spreadsheet.
If you are struggling, ask yourself what’s will bring the most value to your business. Then, find a means of quantifying that.
Is it a tailored, intimate approach?
Is it a boiler-plate, templated solution which is low cost and no-frills?
Is it a hyper-dedicated team watching every dollar spent in your Facebook Ad account?
When you know what’s most important to you, it’s all easy. So, get to work and determine what’s most important for you.
Tip 5: Interview prospective companies before making a decision
It never hurts to ask these six simple questions before moving forward:
What is your experience working with small businesses like mine?
How many ads have you created for Facebook in the past year on average? (This helps gauge how much time they are devoting to your account)
What’s the process of developing a compelling direct-response advertising campaign?
How do you measure client success?
What’s the most you’ve spent for a client in a single day running Facebook Ads?
What was your most difficult challenge using Facebook Ads and how did you overcome it?
Tip 6: Make sure you’re comfortable with the company’s policies
You’ve heard it a million times before: Always read the fine print.
Some Facebook Advertising Specialist offer money-back guarantees and some don’t.
(Spoiler alert: We offer a DOUBLE YOUR MONEY BACK GUARANTEE for most of our packages)
Others lock you into 12-month contracts, and some month-to-month.
All agencies are different, and it’s important to know how they are.
If anything feels wrong or doesn’t sound right, it’s is.
If you need another set of eyes to review a proposal, reach out to us and we’d be more than happy to help you.
Tip 7: Check that the company has been around long enough to prove its worthiness
You don’t want to be the last one on board with a company that won’t stay around for long.
A business’s track record is key when deciding whether they deserve your time and energy.
Here’s a pro-tip: Check their Facebook timeline before signing up. It might be the one thing that saves you from making a shocking decision.
Tip 8: Consider whether you need someone able to work on-site
For some companies, that’s completely fine.
On many occasions, there’s something about being in the flesh.
If having an advertising specialist in your office is essential for you, you need to ask the question. Make sure you do it before you sign the dotted line.
Tip 9: Decide on your budget – affordable and less experienced or expensive yet experienced?
It’s important to have a budget in mind when looking for facebook ad talent.
You want someone with experience and ability that understands your target audience. What you also must keep into consideration is how much you’re willing to spend.
We’ve seen it all before in the agency game.
From cheap, cheerful yet clueless to the most proficient yet expensive professionals.
As a rule of thumb, expect to spend at least $1,000 for simple campaigns in Facebook Ad Management.
If they’re any cheaper, it’s nasty.
If they’re charging you more than $2,500 for simple campaigns, you’re getting ripped off.
Tip 10: Ensure that there is some form of guarantee in place should things go wrong
“Trust me, it’s there in black and white…”
We’ve all duped or scammed once – and holy smoke, the Digital Agency game is almost like the wild west.
There are plenty of cowboys out there. It’s our job to protect you from the bad ones.
At Owendenny Digital, we enter agreements backed by our wicked guarantee.
In case anything should go wrong with your campaign, you need protection.
At Owendenny Digital, if you don’t get results – you don’t have to pay. It’s as simple as that.
Tip 11: Be wary of any provider asking for money upfront without providing a contract first
Oh man, Facebook Ads Specialists are notorious for this sort of thing.
We’ve heard horror stories, alright.
It goes like this: Business owners get sold. Business owner deposits money in said consultants account. And then….crickets.
Always check then sign the contract first. Make sure that you’re covered and have some sort of guarantee in place.
Otherwise, it’s -way ticket to the poor house for your business.
Our expert team can provide you the Facebook Ad services required to give you the edge in 2021.